Hong Leong Bank Launches Next-Generation Branches Designed for Enhanced Customer Experience and Interpersonal Connection
KUALA LUMPUR, Malaysia, July 16, 2025 /PRNewswire/ -- As part of Hong Leong Bank's ("HLB" or "the Bank") bankwide transformation plan, the Bank has unveiled the latest chapter in its ambitious branch transformation initiative with the unveiling of its next-generation branches.
These include reimagined flagship branches in Old Klang Road, Cheras, and Kota Damansara, alongside a renewed branch in Cheng, Melaka. This comprehensive branch transformation builds on the success of the iconic Light Street branch in Penang launched exactly one year ago and the innovative Meet @ HLB concept introduced in Eco Majestic, Semenyih early this year.
In a resounding testament to its innovative branch banking approach, HLB has also been awarded the Best Branch Transformation Initiative in Asia Pacific 2025 award by The Asian Banker. This prestigious recognition underscores the Bank's leadership in redefining the physical banking experience and its unwavering commitment to customer-centricity.
Kevin Lam, Group Managing Director and CEO of HLB, commented on the Bank's strategic imperative to transcend branch banking model, as HLB works towards becoming the Best Run Bank in Malaysia.
"As a Digital Bank Plus Much More, we're reimagining our physical branches as a "one-stop centre". Here, you can address all your financial needs, from setting up your children's first savings account to comprehensive legacy planning and supporting your business growth with SME loans and green financing. We're also collaborating with other Hong Leong Financial Group companies to offer an extended range of products and services, including comprehensive insurance services and advisory centers, ensuring all your banking needs can be met under one roof. This creates a truly hybrid banking model, where our physical presence amplifies our digital capabilities by serving as centers for complex financial advisory, in-person portfolio management, and relationship building."
To achieve this excellence in efficiency and customer experience, HLB's reimagined branches are meticulously designed to foster an inviting, warm, and friendly atmosphere, where comfortable interiors encourage meaningful conversations about customers' financial futures.
"This is where human connection truly matters most," Lam added. "Crucial interactions, such as wealth advisory, insurance planning, and in-depth discussions about business growth, require a high degree of trust, empathy, and tailored advice. These new spaces are crafted to facilitate those private, conducive environments, because trust cannot be transacted; it must be built through genuine human interaction."
Each branch within HLB's comprehensive network is tailored to its local demographic, ensuring customers receive the most seamless, relevant, and accessible banking experience possible. The reimagined flagship branches now include a dedicated Priority Banking Center, which offers a private and inviting environment for customers.
Similarly, for the Bank's business and corporate clients, these branches serve as vital community hubs, facilitating essential in-person discussions for business owners seeking financing, navigating uncertainties, or bespoke advisory services, reinforcing the invaluable human connection and dedicated partnership that empowers their growth.
The four branches launched by HLB are just the first in a series of renewed branches that will be rolled out in the near future, as the Bank looks to further enhance its branch banking network and provide a seamless banking experience for its customers.
For more information on the diversified services provided at HLB's branches, please visit https://www.hlb.com.my/en/personal-banking/help-support/branch-locator.html
About Hong Leong Bank Berhad
Please visit www.hlb.com.my
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/hong-leong-bank-launches-next-generation-branches-designed-for-enhanced-customer-experience-and-interpersonal-connection-302506544.html
SOURCE Hong Leong Bank Berhad
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Associated Press
3 hours ago
- Associated Press
Aifeex Accelerates Global Strategy with Seven AI Ecosystems to Lead the Future of AI Finance
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 28 July 2025 - On July 22, 2025, Aifeex hosted the '2025 Global Artificial Intelligence Summit' in Kuala Lumpur, unveiling its strategic layout of seven innovative AI financial ecosystems. Attended by top experts and institutions, the event marked a key milestone in global AI finance. From high-frequency AI trading funds to smart DeFi systems and personalized AI agents, Aifeex showcased its strong technological capabilities and forward-looking vision. This move underscores Aifeex's commitment to shaping an AI-driven financial future and advancing global intelligent asset #Aifeex The issuer is solely responsible for the content of this announcement.


Bloomberg
4 hours ago
- Bloomberg
Malaysia Central Bank Cuts Growth Forecast on Tariff Volatility
Malaysia's central bank lowered its growth projection for 2025 as it contends with the fallout from US President Donald Trump's tariffs. Bank Negara Malaysia now sees the economy expanding within the range of 4% to 4.8%, lower than its previous forecast of 4.5% to 5.5%. It also trimmed its inflation forecast this year to 1.5% to 2.3%, from 2% to 3.5%, amid a moderation in cost and demand outlook.
Yahoo
4 hours ago
- Yahoo
Returns At Success Transformer Corporation Berhad (KLSE:SUCCESS) Appear To Be Weighed Down
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for? One common approach is to try and find a company with returns on capital employed (ROCE) that are increasing, in conjunction with a growing amount of capital employed. Put simply, these types of businesses are compounding machines, meaning they are continually reinvesting their earnings at ever-higher rates of return. However, after briefly looking over the numbers, we don't think Success Transformer Corporation Berhad (KLSE:SUCCESS) has the makings of a multi-bagger going forward, but let's have a look at why that may be. AI is about to change healthcare. These 20 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10bn in marketcap - there is still time to get in early. Understanding Return On Capital Employed (ROCE) For those who don't know, ROCE is a measure of a company's yearly pre-tax profit (its return), relative to the capital employed in the business. The formula for this calculation on Success Transformer Corporation Berhad is: Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities) 0.052 = RM22m ÷ (RM453m - RM32m) (Based on the trailing twelve months to March 2025). Thus, Success Transformer Corporation Berhad has an ROCE of 5.2%. Ultimately, that's a low return and it under-performs the Electrical industry average of 11%. Check out our latest analysis for Success Transformer Corporation Berhad While the past is not representative of the future, it can be helpful to know how a company has performed historically, which is why we have this chart above. If you'd like to look at how Success Transformer Corporation Berhad has performed in the past in other metrics, you can view this free graph of Success Transformer Corporation Berhad's past earnings, revenue and cash flow. How Are Returns Trending? In terms of Success Transformer Corporation Berhad's historical ROCE trend, it doesn't exactly demand attention. Over the past five years, ROCE has remained relatively flat at around 5.2% and the business has deployed 23% more capital into its operations. Given the company has increased the amount of capital employed, it appears the investments that have been made simply don't provide a high return on capital. The Bottom Line As we've seen above, Success Transformer Corporation Berhad's returns on capital haven't increased but it is reinvesting in the business. Unsurprisingly, the stock has only gained 29% over the last five years, which potentially indicates that investors are accounting for this going forward. Therefore, if you're looking for a multi-bagger, we'd propose looking at other options. Success Transformer Corporation Berhad does have some risks though, and we've spotted 2 warning signs for Success Transformer Corporation Berhad that you might be interested in. While Success Transformer Corporation Berhad isn't earning the highest return, check out this free list of companies that are earning high returns on equity with solid balance sheets. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data