
Is AI going to steal your job? Probably not, new study finds
Many people fear their jobs will become obsolete as the adoption of artificial intelligence (AI) develops in the workplace.
And whilst there's undoubtedly going to be a shift in skills needed for the future of the workforce, new data from PwC's 2025 Global AI Jobs Barometer suggests that companies that embrace AI innovation are 'creating more jobs, not less'.
'We looked at nearly a billion job postings across 20 countries, 80 different sector classifications.
'This is a massive pool of data to see whether or not this thing that we all worry about is AI destroying jobs, is happening. And the headline is exactly the opposite,' Joe Atkinson, PwC's Global Chief AI Officer, told Euronews.
How is AI affecting the job market?
The companies that use AI to increase productivity are seeing a 3 fold increase in their revenue per employee.
Generally speaking, when a company is doing well, life for its employees is usually better too. The results of the barometer support this, with employees in AI-exposed industries seeing their salaries growing twice as quickly as elsewhere.
'Those individuals that can augment their skills with AI skills, not only secure their jobs because their jobs will change, they also earn a greater wage. And the wage premium in this year's study was as high as 56 per cent,' Atkinson added.
Managing an AI team
Most of us wouldn't decline a bigger salary, and that 56 per cent increase is up from 25 per cent last year.
So, what do we need to do to optimise this workplace opportunity?
'AI, I always describe it as a practical skill, in addition to a knowledge skill. You have to understand the AI, but you also have to use the AI,' Atkinson told Euronews.
'So the thing that workers can do, I think, is the exact same thing that employers can do, which is get your teams working in AI. Learn it not just by analysis, learn it by doing, and see how these tools apply'.
The barometer also suggests accessibility to these sorts of jobs is on track to increase. Degree requirements for jobs in AI-exposed sectors are still high but appear to be falling faster than in other sectors.
Managerial roles could also change with the adoption of AI, in particular agentic AI.
'Most of us in five or ten years will be managing many more [AI] agents than we will people,' said Atkinson.
'And that combination of agentic capability and workforce is a skill that, frankly, doesn't even really exist in the workforce today. We're going to have to build that. Employers are going to partner with their people to develop that kind of capability,' he added.

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Euronews
9 hours ago
- Euronews
Is AI going to steal your job? Probably not, new study finds
Many people fear their jobs will become obsolete as the adoption of artificial intelligence (AI) develops in the workplace. And whilst there's undoubtedly going to be a shift in skills needed for the future of the workforce, new data from PwC's 2025 Global AI Jobs Barometer suggests that companies that embrace AI innovation are 'creating more jobs, not less'. 'We looked at nearly a billion job postings across 20 countries, 80 different sector classifications. 'This is a massive pool of data to see whether or not this thing that we all worry about is AI destroying jobs, is happening. And the headline is exactly the opposite,' Joe Atkinson, PwC's Global Chief AI Officer, told Euronews. How is AI affecting the job market? The companies that use AI to increase productivity are seeing a 3 fold increase in their revenue per employee. Generally speaking, when a company is doing well, life for its employees is usually better too. The results of the barometer support this, with employees in AI-exposed industries seeing their salaries growing twice as quickly as elsewhere. 'Those individuals that can augment their skills with AI skills, not only secure their jobs because their jobs will change, they also earn a greater wage. And the wage premium in this year's study was as high as 56 per cent,' Atkinson added. Managing an AI team Most of us wouldn't decline a bigger salary, and that 56 per cent increase is up from 25 per cent last year. So, what do we need to do to optimise this workplace opportunity? 'AI, I always describe it as a practical skill, in addition to a knowledge skill. You have to understand the AI, but you also have to use the AI,' Atkinson told Euronews. 'So the thing that workers can do, I think, is the exact same thing that employers can do, which is get your teams working in AI. Learn it not just by analysis, learn it by doing, and see how these tools apply'. The barometer also suggests accessibility to these sorts of jobs is on track to increase. Degree requirements for jobs in AI-exposed sectors are still high but appear to be falling faster than in other sectors. Managerial roles could also change with the adoption of AI, in particular agentic AI. 'Most of us in five or ten years will be managing many more [AI] agents than we will people,' said Atkinson. 'And that combination of agentic capability and workforce is a skill that, frankly, doesn't even really exist in the workforce today. We're going to have to build that. Employers are going to partner with their people to develop that kind of capability,' he added.


Euronews
10 hours ago
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Amazon no show in European Parliament ires EU lawmakers, unions
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Euronews
2 days ago
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Five political takeaways from the EU Green Claims directive saga
The EU's Green Claims Directive, a proposal to combat so-called "greenwashing" by requiring companies to have environmental claims such as "eco-friendly" independently verified, has become one of the most politically charged files in Brussels. Don't be misled by the technical sound of the rule: this is a front-row view of how EU politics is currently unfolding, with implications for the remainder of this legislative term. The directive, like the Nature restoration law in the previous term, has assumed a symbolic role, laying bare the growing rifts within the right-wing parties over the previous term's flagship policy, the European Green Deal. It's also exposed the rise of an alternative majority that goes beyond traditional pro-European forces binding the centre right with the socialists and liberals. Like a political thriller, the Green Claims file is full of twists, each revealing deeper trends in EU politics. 'In this case, we are observing a lot of coincidences. And at some point, you have to stop thinking this isn't happening on purpose,' said Parliament's co-rapporteur, German socialist Tiemo Wölken. Negotiations on the directive have been ongoing since January, with a final meeting between MEPs and the Polish presidency of the EU Council originally scheduled for last Monday. That meeting was abruptly cancelled after the Commission unexpectedly announced plans to withdraw the proposal – a power it holds under the EU treaties, though with some limitations. Initially, few details were provided. In yet another reversal, the Commission later clarified that it would only proceed with the withdrawal if the Council's amendment to include 30 million micro-enterprises under the directive's scope was not removed, leaving the door open to a deal. 1. The Commission may slow down on its Green Deal rollbacks The turmoil around the Green Claims Directive is the latest indication of a wider pivot away from the Green Deal, which has come under fire from von der Leyen's European People's Party (EPP), as well as right-wing and far-right forces. Several Green Deal initiatives have already been watered down via "omnibus" bills aimed at simplifying EU legislation, narrowing the scope of laws such as the Carbon Border Adjustment Mechanism (CBAM). The initial decision to withdraw the directive appeared to be another blow to green policies, but the Commission's subsequent hesitation suggests concern that the rollbacks may be moving too fast. Asked if its desire to simplify rules now outweighs green priorities, a Commission spokesperson said both are equally important under von der Leyen's political guidelines. 2. Even Ursula von der Leyen is not immune to her own party It looked like President von der Leyen's hand was forced this time by her own party, which urged the Commission to reconsider the directive in a letter sent last week. 'It's clear that [the withdrawal] came after the letter,' a Commission official told Euronews. The letter, seen by Euronews, argued that greenwashing claims are already adequately protected under the recently adopted Directive on Empowering Consumers for the Green Transition, slamming the additional burdens that the Green Claims Directive would place on businesses. "The effective implementation of this other directive will make a real impact without completely overburdening our companies," said Sweden's EPP lawmaker Arba Kokalari. But according to one of the MEPs steering the directive through the Parliament, Italian liberal Sandro Gozi, simplification, or at least lack of it, are just excuses used by the Commission to fulfil the EPP's objective to take down the greenwashing rules. 3. The EPP is caught between the centre and the right The EPP could have voted the proposal down in a Parliamentary plenary, but avoiding the confrontation that would have entailed may be strategic. Had it come to a vote, the EPP would likely have had to align with political groups further to the right, through what's been dubbed the "Venezuela majority", an alternative alliance from the centrist majority that paved the way to von der Leyen's ratification as Commission president last July. Although the EPP signed the letter, the group avoided co-signing a similar request from the European Conservatives and Reformists (ECR) and the far-right Patriots group, signalling discomfort with being seen as part of a hard-right alliance. 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The Commission now appears unlikely to withdraw the proposal if the Council drops its amendment covering micro-enterprises, while Parliament's rapporteurs have stated multiple times they're open to removing that provision. 'Still, I'm not confident the directive will survive,' said another Parliament shadow rapporteur. 5. The limits of the Commission's withdrawal powers are being tested The Commission's threat to withdraw the file, and apply pressure, has raised eyebrows, and legal questions. Withdrawing a proposal is the prerogative of the Commission, in the same way that the Commission has the right of initiative," chief spokesperson Paula Pinho, adding that the EU Executive can do so if it considers that it denatures the very purpose of the initial proposal. While the EU treaties theoretically give the Commission the right to withdraw proposals, a 2015 Court of Justice ruling limits that power by imposing procedural and substantive constraints. Once the final talks between MEPs and EU ministers begin, the Commission is expected to act as an honest broker, not steer lawmakers' negotiations by threatening to withdraw its own proposal. 'This is wrong from all the perspectives. The Commission has no veto power during the legislative procedure,' said Sandro Gozi. Wölken agreed, stressing that the Commission should play the role of neutral facilitator between Parliament and the Council. Both MEPs said they're not yet considering legal action but warned that the Commission's behaviour is setting a troubling precedent. 'We hope they will come back to the table because this is the main goal of legislation: Not to end up in court, but to end with concrete solutions for our citizens and firms,' said Gozi.