Snoop Dogg and his link to Powys music venue Chapel
It has been revealed that Llanwrtyd Wells venue Chapel, formerly the Bethesda Methodist Chapel, is partly owned by Snoop.
The building was bought at auction in 2019 by local lad and tech entrepreneur Irfon Watkins and friend Ian Matthews, drummer in rock band Kasabian.
After Snoop's Swans takeover announcement, the Chapel posted on its Facebook page on Friday (July 25): 'Bet you didn't know that Swansea City co-owner Snoop Dogg owns a bit of our Chapel… Snoop unplugged at Chapel.'
In November 2021, it was revealed that Snoop had become one of the latest members to join leading crypto venture capital firm Outlier Ventures.
Outlier Ventures dubbed Snoop and other new members 'outliers', who invest in, advise and collaborate with startups.
Irfon revealed that Outlier Ventures is one of the investors in Chapel, which he and Ian have been transforming into an arts venue.
Earlier this month, Irfon announced that Chapel will be hosting a brand-new music event, called BogFest, held alongside the quirky and popular World Bog Snorkelling Championships, in Llanwrtyd, in August.
Chapel is the main sponsor of this year's World Bog Snorkelling Championships, which is taking place on Sunday, August 24. The music festival takes place over the weekend of August 23-24.
As for revealing any details of a possible appearance in the future from Snoop, Irfon said: 'Well that would be something we need to work on, when he next visits the Swans.'
Chapel's mission is to create a unique experience where established and upcoming artists can perform live to both an intimate local audience and a worldwide audience through innovative technologies.
'Ian Matthews and I bought the chapel with a vision to put it at the centre of our community for the next 100 years,' Irfon said previously.
'We asked the question 'what does a music/arts venue look like 100 years from now?'. Our view is that it will exist and function in the physical and digital world (metaverse).
'So, we then decided to acquire https://amplify.link, an online platform for musicians and start creating metaverse gigs while chapel was being rebuilt.
'The head office of this business will be based in the vestry of the chapel.
'We expect to host gigs there on a monthly basis initially, with our business model being both online and real life.
'Our business model in the village is additive; we want to bring visitors that spend money in the existing local businesses.
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