Cityflo enters four-wheeler rental vehicle market, to compete with Uber and Ola
Cityflo
, a premium daily commute firm said it is launching Luxe, marking its first entry into the four-wheeler space, expanding its service footprint beyond buses into private rentals.
The move comes amid growing dissatisfaction with the reliability and quality of on-demand cab rentals in urban India. Most cab operators have struggled to scale while maintaining consistent service quality. Poorly maintained vehicles, erratic cancellations, untrained drivers, and fluctuating fares have left a visible gap in the market for a more premium, dependable offering.
'There have been legacy players who have delivered exceptional service in this space—but largely within specific niches,' said
Jerin Venad
, CEO, Cityflo. 'With Luxe, we are extending that standard of excellence to a wider, underserved market—guided by the same operational discipline that underscores our daily commute services. Today, we have over half a million customers who use Cityflo primarily for their office travel. Luxe is a natural extension—built for the same customer when they need a more personalized, flexible option, whether for business meetings, weekend trips, or special occasions.'
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India's urban rental mobility market is evolving rapidly. According to a report by IMARC, the Indian car rental market was valued at $2.74 billion in 2024 and is expected to grow at a CAGR of 14.5% through 2033, reaching nearly $9.3 billion. Despite this, in metro cities—where demand for high-quality rentals is rising – few brands are equipped to meet this need with consistent quality. The space remains fragmented, dominated by individual operators or unorganised fleets on larger platforms.
The company plans to expand its fleet by 1,600 buses over the next two years and grow revenues four-fold to Rs300 crore by 2027.
Founded in 2015 by IIT Bombay alumni Jerin Venad, Rushabh Shah, Ankit Agrawal, and Sankalp Kelshikar, Cityflo provides an alternative commuting solution and serves corporate professionals in Mumbai and Hyderabad, and more recently Delhi.
'We believe the future of mobility and mass adoption in cities like Mumbai and Delhi lies in vertically integrated, professionally operated fleets. Luxe is our first step in that direction for four-wheelers, thereby allowing us to extend the Cityflo standard of service to new audiences and cater to new use cases,' added Venad.
The service is now live across Mumbai, with plans to scale across metros in the coming months.
Cityflo is backed by several marquee investors including Lightbox Ventures, Anupam Mittal, Alteria Capital, India Quotient and others.
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