Scooter Braun fiercely slammed as he claims his feud with Taylor Swift helped her career
The music mogul, 44, sat down on Danielle Robay's Question Everything podcast this week, during which he reflected on his purchase and ultimate sale of the Cruel Summer songstress' masters.
Scooter famously bought the rights to Taylor's old songs when he acquired her former record label in 2019 for $300 million.
At the time, the hitmaker, 35, said she was blindsided by the news, and accused Scooter of 'incessant, manipulative bullying.'
Taylor went on to re-recorded many of her old albums, and Scooter eventually sold the songs to an investment firm called Shamrock Holdings for $405 million.
The singer then bought the masters back in May for a deal reportedly worth $360 million.
Now, Scooter has spoke about the situation in detail, and he alleged that the feud ultimately made her more successful.
'She did incredibly well and basically had the biggest moment of her career, reinvigorating her career with each one,' he said of her re-recorded albums.
'It was brilliant on her part. But also, each time she released one, you saw a spike in the original catalog.'
Despite Taylor's initial and very public upset over the news that he had bought her old songs, Scooter insisted that 'everyone won' in the end.
'Funny enough, everyone involved in the saga, from a business standpoint, won,' he continued.
'She's the biggest she's ever been, biggest artist of all time. We did really well with the asset. The people who bought the asset did really well because of those spikes.
'I wish kids and people out there understood that, like, there are scenarios in life where there doesn't need to be an oppressor and oppressed, there are scenarios in life where it's a misunderstanding, yet everyone can succeed.'
Elsewhere during the interview, Scooter spoke about the impact that their fight and the backlash that followed had on his family - and addressed rumors that Taylor's popular revenge hit Vigilante S**t was about him.
'I just wish that it didn't take such a toll on my family,' Scooter said. 'It was a very tough time for us.
'There's a lot of people out there that don't understand, and they hear this stuff and they take it to a level that's really not OK.
Despite Taylor's initial and very public upset over the news that he had bought her old songs, Scooter insisted that 'everyone won' in the end
'My kids were really young then. But my oldest is 10, and someone said something very mean to him at school.
'But the beautiful thing is, I didn't have to talk that much because my kids know who their dad is.'
Scooter and his wife Yael Cohen - who share three kids together - split in 2021 amidst the immense scrutiny.
One year after they divorced, Taylor dropped her song Vigilante S**t, which was all about Taylor getting back at someone who wronged her.
In it, she mentioned a couple who had ended their marriage after she sent the woman 'cold hard proof' that her husband was cheating - and many people theorized it was about Scooter and Yael.
'She needed cold, hard proof, so I gave her some / She had the envelope, where you think she got it from?' the lyrics read.
'Now she gets the house, gets the kids, gets the pride / Picture me thick as thieves with your ex-wife / And she looks so pretty / Driving in your Benz / Lately she's been dressing for revenge.'
'Did you ever think these [lyrics] were about you?' Danielle asked the businessman during their sit-down.
'No, because I talk to Yael every day,' Scooter insisted. 'My ex-wife is one of my best friends, so me and my ex-wife laugh about that stuff.
'We don't even call each other ex. That's like my partner, you know? That's the mother of my children. That is my family for life.
'I have a tattoo on my finger that says: "Same team" after my divorce, because she and I are same team for life.
'It's what we say to each other. So, no, I never thought that was about us, she never thought it was about us, and everyone else kind of feeding into the fire… Great strategy move, but, like, no.'
Afterwards, Taylor's fans discussed Scooter's comments in droves on Instagram and X, and many bashed him for rehashing the drama and hinting that he helped her career.
'Why is the smallest man who ever lived so obsessed with her?' one user asked, quoting another one of her famous songs, called Smallest Man Who Ever Lived.
Afterwards, Taylor's fans discussed Scooter's comments in droves on Instagram and X, and many bashed him for rehashing the drama and hinting that he helped her career
'OMG shut up. We are tired,' someone else scathed.
'Is he obsessed or is he obsessed?' asked another person.
'She lives rent free in his little head,' a fourth comment read.
'Man takes credit for woman's success a tale as old as time,' a fifth said.
'Yes, she did. And she won. But not because of Scooter, but in spite of him. And even now, he only appears in the news because of her name. Leave her alone,' urged a different user.
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