Jenna Lyons joins Cashmere as investor and strategic partner
The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner.
In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends.
Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at J.Crew, where she rose from assistant designer to president and executive creative director.
Since leaving J.Crew in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo.
Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx.
'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere.
'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.'
The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor.
'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'
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21-05-2025
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Jenna Lyons joins Cashmere as investor and strategic partner
The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'
Fashion Network
21-05-2025
- Fashion Network
Jenna Lyons joins Cashmere as investor and strategic partner
The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'
Fashion Network
21-05-2025
- Fashion Network
Jenna Lyons joins Cashmere as investor and strategic partner
The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'
