Cadbury has made a big change to its Easter chocolate for 2025
As part of its efforts to cut plastic waste, manufacturer Mondelez International has launched its first ever paper packaging on its Easter Favourites Pouch.
The product contains Cadbury Mini Eggs, Cadbury Creme Eggs and Mini Cadbury Dairy Milk Eggs and is part of Cadbury's Easter range for 2025.
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It comes on the back of Nestle bringing out a cardboard Quality Street tub for Christmas, which it trialled in 60 Tesco stores. Paper wrappers were introduced on all the twist-wrapped chocolates in 2022, with only The Green Triangle still wrapped in foil because of its iconic shape.
The new Cadbury pouch is made entirely from paper instead of plastic, making it more environmentally friendly and easier to recycle at home.
Weighing 335g, it contains 15 'Easter goodies to hide', including four Cadbury Mini Eggs Treatsize Bags, three 40g Cadbury Creme Egg and eight Cadbury Dairy Milk Chocolate Filled Mini Eggs.
Charlotte Parkes, senior brand manager for Cadbury Easter, said: 'We're excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.
'We're confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales.'
The pouches are on sale at a number of stores, including Tesco, Iceland, Sainsbury's and Ocado, priced between £5.25 and £6.50.
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