US-Based geniant Expands International Footprint With Acquisition of London-Based Brand Experience Studio NewTerritory
This move accelerates geniant's global growth strategy while directly addressing a fundamental need in business transformation - the ability to look across all interconnected customer and employee touchpoints, identify the moments that matter most, and then design and deliver next-generation experiences.
'As more companies accept that the quality of their customer and employee experiences are key to marketplace success, the real challenge becomes identifying which moments to optimize first - and understanding why they matter,' said David Lancashire, geniant's Chairman & Co-CEO. 'NewTerritory's expertise in uncovering and shaping those Signature Moments that leave a lasting impression is a powerful addition to geniant's capabilities, strengthening our ability to guide companies toward what truly drives loyalty and impact.'
Commenting on the deal announcement, Luke Miles, Founder of NewTerritory, said: 'Organizations face growing pressure to create distinctive, memorable experiences but often turn to partners unable to deliver at the intersection of creative vision, strategic insights and AI. What drew us to geniant was not just their mastery of these critical capabilities, but a shared belief that the current approach is broken, and that together we can help reimagine better workflows and experiences and actually bring them to life.'
geniant helps organizations see the big picture, bringing deep insight into customer needs together with a detailed understanding of internal workflows, through its integrated 'Insights, Experiences and AI-First' approach, delivering next-generation experiences.
This cohesive approach enables brands to break free from the 'experience echo chamber' and foster authentic, lasting customer and employee loyalty.
-ENDS-
For media information and editorial images, please contact:
[email protected]
For high resolution copies of these images, please get in touch with the PR contact above:
[ This image cannot be displayed. Please visit the source: https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_001full.jpg ]
geniant, Chicago Studio
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_001full.jpg
[ This image cannot be displayed. Please visit the source: https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_002.jpg ]
New Territory, London Studio
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_002full.jpg
[ This image cannot be displayed. Please visit the source: https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_003.jpg ]
Luke Miles, Founder of NewTerritory
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/11808/260473_54d2d176b4754842_003full.jpg
About NewTerritory
NewTerritory is a brand experience studio with capabilities spanning visioning, experience design, and communication. Based in London, the team, guided by data-driven insight, crafts seamless end-to-end experiences that build advocacy and deliver long-term value for brands. Founded by former head of design at Virgin Atlantic, Luke Miles, the studio is recognized for delivering game-changing brands and products within the travel, hospitality, and infrastructure industries.
Visit www.newterritory.io to find out more.
About geniant
geniant is an experience consultancy helping organizations transform by uniting insights, customer and employee experiences, and AI-first technology. With a proven track record across diverse industries, geniant partners with enterprises to reimagine every touchpoint to deliver measurable business impact.
Visit www.geniant.com to learn more.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/260473
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
a minute ago
- Business Insider
Apple's supply chain makeover just gave India a massive win over China
India has overtaken China to become the top smartphone exporter to the US, and the country has Apple to thank for its new ranking. India's share of smartphone exports in the quarter that ended in June rose sharply from the same time last year. The country's dethroning of China is largely driven by Apple's shifting supply chains, according to analysis from research firm Canalys published on Monday. "Apple has scaled up its production capacity in India over the last several years as a part of its ' China Plus One' strategy and has opted to dedicate most of its export capacity in India to supply the US market so far in 2025," wrote Sanyam Chaurasia, principal analyst at Canalys. Still, much of iPhone manufacturing takes place in China, and the company depends on manufacturing hubs in China for Pro model parts, Canalys said. Smartphones assembled in India made up 44% of US imports in the second quarter, a significant jump from 13% in the same period last year. The total volume of smartphones made in India soared 240% from a year earlier, Canalys said. Vietnam came second, taking 30% of the market share. China's share fell from 61% to 25% year over year. Samsung and Motorola have also increased their share of US-targeted supply from India, but their shifts are significantly slower and smaller in scale than Apple's, the Canalys report said. Apple has been rapidly shifting iPhone production to India, in an effort to reduce reliance on China and cut back on geopolitical risks. The iPhone 16 is being assembled in India. In the company's first quarter earnings call, Apple's CEO, Tim Cook, addressed Chinese diversification and said the company expects "the majority of iPhones sold in the US will have India as their country of origin" in the quarter ending in June. Apple's manufacturing in India and China has been repeatedly scrutinized by President Donald Trump's administration. In May, Trump threatened Cook with a 25% tariff on iPhones if the devices were made in India or elsewhere, in a move to pressure Apple to build its flagship product domestically. Trade experts have said that making iPhones in the US will push their prices higher. Earlier this month, White House trade advisor Peter Navarro said Cook isn't doing enough to move manufacturing out of China. "Going back to the first trump term, Tim Cook has continually asked for more time in order to move his factories out of China," Navarro said on CNBC. "I mean it's the longest-running soap opera in Silicon Valley. My problem with Tim Cook is he never takes the steps to actually do that." While many of Apple's core products, including iPhones and Mac laptops, have received exemptions from Trump's "reciprocal tariffs," officials have warned that it could be a temporary reprieve.
Business Insider
a minute ago
- Business Insider
Starbucks isn't giving up on its China dream
Starbucks isn't giving up on its China dream and is seeking a helping hand to run its stores there. CEO Brian Niccol said in an earnings call on Tuesday that the Seattle-based coffee chain is looking for a local partner to manage its stores in China. The country is Starbucks' second-largest market after the US, and has seen sales stagnate in recent quarters. He said Starbucks is evaluating a pool of 20 interested parties who wish to partner with it. "What this is about is how do we ensure that the Starbucks brand is in a much better place in the future because I do believe there's going to be thousands of more Starbucks in China," Niccol said. "And I think there's no reason why this can't be one of the best businesses in China." "And so we're looking for a partner that shares that passion and shares that belief that there's this opportunity to grow one of the special brands in China," he added. Starbucks released its third-quarter 2025 earnings on Tuesday, reporting its sixth straight quarter of sales declines. Global same-store sales were down 2% compared to a year ago. However, it reported an 8% net revenue increase in China in the third quarter compared to the same period last year and a 2% increase in same-store sales. Starbucks' results in China showed signs of improvement compared to past quarters. Same-store sales were flat in the second quarter and dropped 6% in the first quarter. The chain also opened 522 new stores in China in the past year, which represents a 7% increase in its retail footprint in the country. This is a welcome sign for the chain, which has been struggling with a challenging market in China. Weakened local consumer spending power and strong competition from local players have resulted in declining sales. Chinese brands like Luckin Coffee have eaten into Starbucks' market share, offering similar products at lower prices and drawing customers in with aggressive discounts. Despite recent weak performance, Niccol has repeatedly expressed confidence in the Chinese market. In a February interview with Bloomberg, he talked about a large-scale expansion in China, saying the market "is going to continue to grow for us." While China's Starbucks stores are company-owned, most of its other international stores are run by domestic partners, like the Alshaya group in the Middle East. The company's stock was up nearly 5% in after-hours trading on Tuesday. A representative for Starbucks China declined a request for comment from BI.
Yahoo
29 minutes ago
- Yahoo
SoFi Technologies, Inc. Announces Pricing of Public Offering of Common Stock
SAN FRANCISCO, July 30, 2025--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI) ("SoFi" or the "Company") today announced that it has priced its previously announced underwritten public offering of 71,942,450 shares of its common stock at a price of $20.85 per share, for total gross proceeds of approximately $1.5 billion, before deducting underwriting discounts and commissions and offering expenses payable by the company. In addition, SoFi has granted the underwriters a 30-day option to purchase up to an additional 10,791,367 shares of its common stock at the public offering price, less underwriting discounts and commissions. The offering is expected to close on July 31, 2025, subject to customary closing conditions. All of the shares of common stock in the offering will be sold by SoFi. SoFi intends to use the net proceeds from the offering for general corporate purposes, including working capital and other business opportunities. Goldman Sachs & Co. LLC, Citigroup and Mizuho Securities USA LLC will act as the underwriters in the offering. An automatic shelf registration statement on Form S-3 (Registration No. 333-289046) (including a base prospectus) became effective upon filing with the Securities and Exchange Commission ("SEC") on July 29, 2025. The offering is being made only by means of a preliminary prospectus supplement and a final prospectus supplement (together, the "prospectus supplement") and an accompanying base prospectus. Before investing, prospective investors should read the preliminary prospectus supplement, the accompanying base prospectus and the documents incorporated by reference therein for more complete information about the Company and the offering. You may get these documents, including the prospectus supplement, for free by visiting EDGAR on the SEC website at Copies of the prospectus supplement and the accompanying prospectus relating to this offering may be obtained by contacting: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, Telephone: (866) 471-2526 or via email: prospectus-ny@ Citigroup, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 (Tel: 800-831-9146); Mizuho c/o Mizuho Securities USA LLC at 1271 Avenue of the Americas, New York, New York 10020 (US-ECM@ Attention: Equity Capital Markets. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. About SoFi SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 11.7 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi's technology platform Galileo to build and manage innovative financial solutions across 160.0 million global accounts. ©2025 SoFi Technologies, Inc. All rights reserved. SOFI-F Forward-Looking Statements This press release includes forward-looking statements. Forward-looking statements represent SoFi's current expectations regarding future events, including the proposed offering of shares of common stock, and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements, and there can be no assurance that future developments affecting SoFi will be those that it has anticipated. Among those risks and uncertainties are market conditions and competition, including market interest rates, SoFi's ability to satisfy evolving member and technology platform client preferences or to keep pace with market trends, and risks relating to SoFi's business, including those described in periodic reports that SoFi files from time to time with the Securities and Exchange Commission. The forward-looking statements included in this press release speak only as of the date of this press release, and SoFi does not undertake to update the statements included in this press release for subsequent developments, except as may be required by law. View source version on Contacts Investors SoFi Investor RelationsIR@ Media SoFi Media RelationsPR@
