Menswear Shows Colors - Spring/Summer 2026 (Livetrend)
The Global Color Assortment
Spring/Summer 2026 menswear embraced a bold evolution in color, with designers moving away from muted minimalism toward expressive, statement-driven palettes. The standout shift came from dark purple, which soared by +856%, emerging as a key color across tailoring and outerwear. Similarly, khaki (+69%), orange (+62%), and fuchsia (+59%) reflected a clear appetite for warm, grounded vibrancy that feels both fresh and wearable.
Classic blues remained central, with blue rising by +53% and light blue and navy offering seasonally appropriate updates. In contrast, neutral tones took a noticeable dip: neutrals fell by -54%, and light grey by -63%, confirming a broader move away from understated palettes in favor of stronger visual identity.
Yellows saw a resurgence (+29%) in richer shades, while pale tones like light yellow (-16%) and pastels (-10%) declined. Styling-wise, colorblocking dropped -45%, while monochromes (+11%) and full-look color stories gained traction, aligning with the season's cleaner, more deliberate approach.
Data to drive Creativity.
Livetrend is the first data-driven trend solution, leveraging AI to better forecast trends and monitor the market, thanks to a technology that collects and processes millions of images and text from the most influential sources as Instagram, e-commerce and fashion-shows. Livetrend is also able to cross that information with consumer searches online, to help to stick with consumer interests and avoid losing money in overstocks.
Livetrend is a collaborative platform designed for the entire product value chain providing different tools, helping strategic teams as designers, merchandisers and buyers, working together, sharing the same information. Livetrend gives the most reliable information to stop the guess working and helping be more efficient making more sustainable decisions.
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