Ekta Kapoor Clarifies Her Exit From ALTT In 2021 Amid Streaming Ban: 'Not Associated In Any Capacity'
Ekta Kapoor, who co-founded ALTT under Balaji Telefilms, has now distanced herself from the platform in a strongly-worded statement shared via her social media.
Ekta Kapoor has officially clarified that she has had no association with the streaming platform ALTT since June 2021. The statement comes shortly after the Ministry of Information and Broadcasting (MIB) banned the platform alongside several others, citing the promotion of objectionable and pornographic content.
According to the MIB, a total of 25 digital links and platforms were flagged for circulating explicit material through advertisements. These included ALTT, ULLU, Big Shots app, Desiflix, Boomex, Navarasa Lite, Gulab app, Kangan app, Bull app, and Jalva app, among others.
Ekta Kapoor, who co-founded ALTT under Balaji Telefilms, has now distanced herself from the platform in a strongly-worded statement shared via her social media. 'Balaji Telefilms Limited, listed on the BSE and NSE, is a professionally run media organization and following the recent amalgamation of ALT Digital Media Entertainment Ltd. (previously its wholly owned subsidiary) duly approved by the Hon'ble NCLT, it operates ALTT wef June 20, 2025," the statement read.
She further added, 'Media reports have been in circulation about ALTT being disabled by the authorities, however, contrary to such reports, Ms. Ekta Kapoor and Mrs. Shobha Kapoor are not associated in any capacity whatsoever with ALTT and they had stepped down from their association with ALTT way back in June 2021. Any insinuation contrary to the above facts is strongly denied and media is requested to report the accurate facts."
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Balaji Telefilms also stressed that it is fully compliant with applicable laws and operates with the highest standards of corporate governance.
Interestingly, this is not the first time Ekta Kapoor has spoken about the challenges and bold choices behind launching ALTT, formerly known as ALTBalaji. In an interview with journalist Faye D'Souza, Ekta admitted that being 'risque" was a deliberate part of the platform's strategy.
'I had gone for a holiday, and my son was inside the house and I didn't know what was happening," she said, recounting the time there was a protest outside her residence due to ALTT's content. 'Absolutely, yes. I would not deny the strategy," she admitted when asked if being provocative was intentional.
Defending her content choices, Ekta said, 'I feel bad girls make history… you have to be out there, and some people will hate you, but you have to say what you believe in." She further clarified, 'I always say that I don't have a problem with sex. I have a lot of problems with sexual crime."
She also revealed her vision of making ALTT a sex-positive platform curated by women. 'We are going to normalise sex for the world… and wear it on our sleeves," she said, arguing that showcasing women in bold roles was just as progressive as portraying them in traditional attire.
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First Published:
July 26, 2025, 00:33 IST
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