Malaysia to launch global promotions across the Middle East, Asia and beyond
Post Views: 37
In an exclusive interview with TravTalkME, Mohd Amirul Rizal Abdul Rahim, Head of Secretariat, Visit Malaysia 2026, highlighted that Middle East is their key target market to increase their revenue and global initiatives to promote Visit Malaysia 2026 are underway. He said, 'The Middle East is our key target market to increase revenue in terms of tourism to the country. Visitors from the region are among the highest-spending and longest-staying tourists—on average, they spend 11 days in Malaysia. We see them as a key source for driving tourism revenue.We're preparing for a major global campaign to promote Visit Malaysia through various campaigns. Creating demand is our priority across different countries and market segments. We want to ensure that people know more about Malaysia through promotions across Middle East, Asia and beyond. Our strategy includes strong partnerships with airlines, OTAs, travel agents, industry players, and MICE groups. We're also segmenting our markets, particularly targeting luxury travellers, who are a key focus for us. A major announcement is scheduled for World Tourism Day on 27 September 2025, in Malacca, Malaysia. More than 150 countries will participate in both the World Tourism Conference and the World Tourism Day celebrations. We take this opportunity to launch a bigger scale of Visit Malaysia 2026.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tourism Breaking News
2 days ago
- Tourism Breaking News
Malaysia to launch global promotions across the Middle East, Asia and beyond
Post Views: 37 In an exclusive interview with TravTalkME, Mohd Amirul Rizal Abdul Rahim, Head of Secretariat, Visit Malaysia 2026, highlighted that Middle East is their key target market to increase their revenue and global initiatives to promote Visit Malaysia 2026 are underway. He said, 'The Middle East is our key target market to increase revenue in terms of tourism to the country. Visitors from the region are among the highest-spending and longest-staying tourists—on average, they spend 11 days in Malaysia. We see them as a key source for driving tourism preparing for a major global campaign to promote Visit Malaysia through various campaigns. Creating demand is our priority across different countries and market segments. We want to ensure that people know more about Malaysia through promotions across Middle East, Asia and beyond. Our strategy includes strong partnerships with airlines, OTAs, travel agents, industry players, and MICE groups. We're also segmenting our markets, particularly targeting luxury travellers, who are a key focus for us. A major announcement is scheduled for World Tourism Day on 27 September 2025, in Malacca, Malaysia. More than 150 countries will participate in both the World Tourism Conference and the World Tourism Day celebrations. We take this opportunity to launch a bigger scale of Visit Malaysia 2026.'
Tourism Breaking News
5 days ago
- Tourism Breaking News
Shaikha Al Nowais makes history as First Female Emirati Elected UN Tourism Secretary-General
Post Views: 30 TravTalkME is proud to celebrate a landmark achievement for the region and the global tourism sector: Shaikha Al Nowais, Corporate Vice President of Owner Relationship Management at Rotana, has been elected as the Secretary-General of UN Tourism. This historic appointment marks her as the first female Emirati to hold this prestigious international position. A trailblazer in the hospitality industry, Shaikha Al Nowais has long championed gender diversity and the empowerment of women in the workplace. Under her leadership, Rotana has implemented progressive policies focused on equal pay, access to education and training, and supportive workplace environments for all employees—regardless of gender. Her election not only reflects her outstanding contributions to tourism and hospitality but also signifies a bold step forward for female representation in global leadership. As Secretary-General, she is expected to bring fresh vision and inclusive leadership to the future of international tourism.
Tourism Breaking News
6 days ago
- Tourism Breaking News
Malaysia gears up for Visit Malaysia 2026 with Global Meet and International Outreach
Post Views: 80 In a special interview with TravTalkME, Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, Tourism Malaysia shared that efforts are being made to intensify priority markets such as the GCC to drive more opportunities and that they are planning a special event to connect Malaysian sellers with international buyers and media in September this year on world tourism day to further promote about 'Visit Malaysia 2026'. She added that Malaysia is ramping up its preparations for the Visit Malaysia 2026 campaign, with major initiatives already underway this year. A national priority, the campaign brings together strategic partners from across the hospitality and tourism industry—including hotels, airlines, and media platforms—to amplify Malaysia's brand on the global stage. 'Among the key highlights is Global Meet, a business-to-business (B2B) platform taking place later this year. The event will connect Malaysian tourism sellers with international buyers and media, aiming to boost global awareness and drive business opportunities ahead of 2026. Additionally, Malaysia will host World Tourism Day in Melaka this September, further showcasing its readiness and commitment. Efforts are being intensified in priority markets. While neighboring countries remain strong contributors to tourist arrivals, Malaysia is expanding its focus to China, India, and notably the Middle East—aligning with the Prime Minister's regional engagement efforts. Long-haul markets like Europe are also a renewed priority.' To drive this agenda, Malaysia has launched a series of sales missions and workshops. These include recent promotional tours in India, China, and the Middle East, such as the Arabian Travel Market (ATM) and missions to Jeddah and Riyadh. Post-COVID, the push is clear: re-establish Malaysia's presence in under-engaged regions and aggressively market the country as a top tourism destination. With 2026 on the horizon, Malaysia is going 'all out' to ensure the campaign's success.
