Feeling nostalgic? 24/7 music videos return to MTV ahead of the 2025 VMAs
MTV is bringing back a taste of nostalgia and iconic jams to our television screens.
Ahead of the 2025 Video Music Awards in September, the network plans to air "classic and current" music videos 24/7 for a week on the channels MTV 2, MTV Live and MTV Classic, according to a press release.
The special, described as "a revival of the brand's early DNA for today's audiences," will also feature MTV personalities and previous VMA winners who will highlight their favorite music videos.
MTV changed the game with its launch in 1981, playing music around the clock and breaking new stars. It shifted the artists' focus from solely radio to also their visual image.
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When are the 2025 Video Music Awards?
The VMAs are scheduled to air live on Sunday, Sept. 7 at 8 p.m. ET from UBS Arena in New York.
The award show will be broadcast on both CBS and MTV as well as be available to stream on Paramount+, the press release stated. The nominees and performers have yet to be announced.
This year's VMAs will mark the return of producer and CEO of digital media company Gunpowder & Sky, who has been tied to epic moments, such as Beyoncé's 2011 mic-dropping performance when she revealed she was pregnant.
"We're not just producing a show. We're launching a celebration of music that spans one week, every screen and every generation," Gunpowder & Sky CEO Van Toffler said in the press release. "Music has always been the heartbeat of the VMAs, but the show's soul comes from its willingness to break rules, embrace unpredictability and reflect the times."
Contributing: Jim Lenahan, USA TODAY.
Taylor Ardrey is a news reporter for USA TODAY. You can reach her at tardrey@gannett.com.
We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY Network newsrooms operate independently, and this doesn't influence our coverage.
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