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Feeling nostalgic? 24/7 music videos return to MTV ahead of the 2025 VMAs
Feeling nostalgic? 24/7 music videos return to MTV ahead of the 2025 VMAs

USA Today

time14 hours ago

  • Entertainment
  • USA Today

Feeling nostalgic? 24/7 music videos return to MTV ahead of the 2025 VMAs

MTV is bringing back a taste of nostalgia and iconic jams to our television screens. Ahead of the 2025 Video Music Awards in September, the network plans to air "classic and current" music videos 24/7 for a week on the channels MTV 2, MTV Live and MTV Classic, according to a press release. The special, described as "a revival of the brand's early DNA for today's audiences," will also feature MTV personalities and previous VMA winners who will highlight their favorite music videos. MTV changed the game with its launch in 1981, playing music around the clock and breaking new stars. It shifted the artists' focus from solely radio to also their visual image. The boy is (still) theirs: Brandy and Monica reunite for The Boy is Mine Tour When are the 2025 Video Music Awards? The VMAs are scheduled to air live on Sunday, Sept. 7 at 8 p.m. ET from UBS Arena in New York. The award show will be broadcast on both CBS and MTV as well as be available to stream on Paramount+, the press release stated. The nominees and performers have yet to be announced. This year's VMAs will mark the return of producer and CEO of digital media company Gunpowder & Sky, who has been tied to epic moments, such as Beyoncé's 2011 mic-dropping performance when she revealed she was pregnant. "We're not just producing a show. We're launching a celebration of music that spans one week, every screen and every generation," Gunpowder & Sky CEO Van Toffler said in the press release. "Music has always been the heartbeat of the VMAs, but the show's soul comes from its willingness to break rules, embrace unpredictability and reflect the times." Contributing: Jim Lenahan, USA TODAY. Taylor Ardrey is a news reporter for USA TODAY. You can reach her at tardrey@ We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY Network newsrooms operate independently, and this doesn't influence our coverage.

VMAs to Air on CBS for the First Time
VMAs to Air on CBS for the First Time

Yahoo

time04-04-2025

  • Entertainment
  • Yahoo

VMAs to Air on CBS for the First Time

The VMAs are headed to CBS for the first time. The 2025 Video Music Awards will air on CBS this fall, with a simulcast on MTV, which hosts the awards ceremony. The three-hour show will also stream on Paramount+. While the 2025 VMAs will only be available across MTV, CBS and Paramount+, the one-hour live pre-show is set to air across Paramount's networks. The 2025 show will air live from the UBS Arena on Sunday, Sept. 7 from 8:00-11:00 p.m. ET/5:00-8:00 p.m. PT. The 2025 show marks a change from the 2024 ceremony, which saw its pre-show and ceremony air across MTV, BET, BET Her, CMT, CC, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TV Land and VH1. The 2024 show scored a viewership of 4.09 million across the Paramount networks, growing 25% year-over-year and delivering its biggest multi-network audience in four years. The show also scored 66.7 million social interactions, ranking as the most social VMAs in show history. Despite taking away the simulcast across a handful of Paramount networks, adding Paramount+ as a streamer looks likely to grow the show's audience, especially with the show previously not streaming until the day after air. The VMAs follow in line with other awards shows that have added a streaming arm, including the Oscars, which were live-streamed for the first time on Hulu, and the Emmys, which are gearing up to live-stream on Paramount+ this fall. Details regarding nominations and performers for the 2025 ceremony announced closer to the show. The 2025 VMAs are executive produced by Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic, with Barb Bialkowski serving as co-executive producer. Alicia Portugal and Jackie Barba are executives in charge of production while Wendy Plaut is executive in charge of celebrity talent and Lisa Lauricella is executive in charge of music talent. The post VMAs to Air on CBS for the First Time appeared first on TheWrap.

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