The 34 Top Spring 2025 Makeup Launches
A new season is a good excuse to refresh your makeup bag. While there are always classics like new mascaras, blushes and bases, spring 2025 makeup is all about lips. The category is flooded with new hybrid options that straddle the line between skincare and makeup. Think lip masks that deliver color too, lipgloss and lip oil combos and balms that go beyond nourishment with mega-watt shine and color. These are the best new makeup launches for spring 2025.
YSL Loveshine Plumping Lip Oil Gloss
Think big—a bigger tube, a bigger wand and bigger lips. This plumping gloss delivers fuller looking lips with spicy ginger oil and hyaluronic acid to hydrate. Lips are left extra juicy, soft, smooth and a little shimmery. $40, yslbeautyus.com
Burberry Beyond Wear Setting & Refining Powder
Burberry Makeup makes its stateside return with its Beyond Wear collection that spans face, eye and lip products and pays homage to gabardine, the famous fabric of the Burberry trench coat. Trench Protect Technology is infused in every product to deliver antioxidant and antipollution ingredients that protect from weather while making it comfortable to wear. The Beyond Wear Setting & Refining Powder is a pressed powder that keeps skin matte for up to 24 hours and has a soft-focus effect to blur. Bamboo extract zaps excess oil and the light coverage is buildable; it can be worn solo or to lock in foundation. It comes in four flexible shades to cover all the bases. $58, nordstrom.com
Westman Atelier Sun Tone Bronzing Drops
No tan? No problem. Get beautifully bronzed sans any skin damage with this liquid bronzer that delivers just a tint of color. Born to be blended, it can be layered over makeup and has a hydrated matte finish without any shimmer. Available in four shades, it moisturizes too, with carrot oil and a prebiotic moisturizing complex. $58, westman-atelier.com
Sisley Paris Cloud Color
Whether you wear it on your lips or cheeks—or both for a monochromatic effect—this velvety mousse indeed feels like a cloud on skin. Go soft and subtle or build it up to a pop of bold color with all three shades with a matte powder finish: Tawny, a deep nude; Rosy, a fresh pink; and Berry, a raspberry. $66, sisley-paris.com
Valentino Puffer Gloss
If a lipgloss and a lip oil had a baby, it would be this new Valentino hybrid. Blending the best of both worlds, it features the proprietary Valentino Puffer Complex to immediately plump lips in all seven shades. Hyaluronic acid, ceramides and vitamin E provide major moisture. $38, valentino-beauty.us
Hermés Rouge Brilliant Silky Lipstick
Gregoris Pyrpylis, the creative director of Hermès Beauty, looked to the luster of the brand's famous silk scarves for inspiration for their latest lipstick. Each shade leaves a veil of shimmering color behind and the palette features beiges, reds and pinks that are all buildable from sheer to bold. Pierre Hardy, creative director of Hermès Beauty objects, designed the striking refillable tube. $77, hermes.com
Charlotte Tilbury Pillow Talk Beauty Soulmates Face Palette
The jewel-adorned heart-shaped palette is incredibly charming—and so is what's inside. There's a color correcting shade of the popular Airbrush Flawless Finish Setting Powder and a Pillow Talk Powder Blush. Available in two shades—a pink and a peach—it'll help you ace your base. Use the Airbrush Flawless Finish powder under the eyes and anywhere else you'd like to lift, brighten and color correct, then apply the blush to the apples of the cheeks up along the cheekbones. $52, charlottetilbury.com
Trinny London Trinity
Quite the jet-setter herself, Trinny knows the importance of multitasking beauty products that travel well. Trinity will be the MVP of your carry-on. The dual-ended stick has a glowy shade on one side and a complimentary creamy matte on the other and can be used on lips, eyes and cheeks. Easy as can be to apply, it blends and builds in three shades inspired by destinations that are close to Trinny: New York, Venice and Mustique. $46, trinnylondon.com
Tarte Cosmetics Shape Tape Concealer Stick
The absurdly popular concealer is now available in stick format, making it easy to take on-the-go. Its diamond-cut tip makes precise application a cinch. Available in 24 shades, it has medium coverage and a natural matte finish. Infused with a diamond powder to catches and reflect light, there's also hyaluronic acid to hydrate and avocado, shea and mango butters to smooth. $29, tartecosmetics.com
Lisa Eldridge The Burnt Umber Kitten Lash Mascara
Celebrity makeup artist Lisa Eldridge listened to her fans and created a brown version of her award-winning Kitten Lash Mascara. The long-wearing, smudge-proof, water-resistant formula is the same, but now in a rich, warm brown. The buildable formula can go from looking natural to majorly full lashes, courtesy of the brush's micro-bristles that coat every single lash. The nourishing formula is made with three soft waxes: Organic olive tree derived wax to condition and boost lash growth, carnauba wax to hold the curl and jojoba to soften. $36, lisaeldridge.com
Victoria Beckham Eye Wardrobe
Victoria Beckham recently introduced the Eye Wardrobe, an eyeshadow palette in an array of finishes, and now she's adding a new colorway with the Bordeaux Collection. Made up of four hues seen on the Autumn/Winter 2025 runway, the Eye Wardrobe is refillable. It's joined by Future Lash in Bordeaux, a lifting and conditioning mascara in matte burgundy, as well as the Satin Kajal Liner in Bordeaux, a rich matte burgundy waterproof kajal eyeliner. Wear them all together for a monochromatic moment. $75, victoriabeckhambeauty.com
Dibs Glowbounce Highlighter
Don't let the color fool you—it goes on very subtle, nearly clear, for a super shimmery highlighter that gives skin radiance. Formulated for the eyes and cheeks, it transforms from a powder to a cream and nourishes skin with mango, murumuru, tucuma and kokum butters. Nab the limited-edition product while you can! $28, dibsbeauty.com
Armani Beauty Vertigo Lift Mascara
Bring major length, drama and definition to your lashes without any clumping. The volumizing effects last for up to 24 hours, while arginine amino acids leaves lashes soft and flexible. $32, giorgioarmanibeauty-usa.com
Benefit Cosmetics HOOLA Wave Bronzing Balm
Benefit's OG Hoola Powder Bronzer has a had a cult following for years, and now it's available in a creamy balm version. Lightweight and buildable, the waterproof and sweatproof formula boasts 12 hours of wear, while jojoba oil, avocado oil and shea butter nourish skin. Apply all five shades with the matching Wavemaker Brush whose dense bristles are designed for the job. $35, benefitcosmetics.com
Estee Lauder Pure Color Melt-On Glosstick
Somewhere between a lipgloss and a lipstick, this innovative formula delivers the perks of both with major shine and color, plus a plumping effect. Available in eight shades with buildable sheer to medium coverage, each is formulated with 41% conditioning oils for major hydration. $38, esteelauder.com
Tower 28 GetSet Blur + Set Matte Powder Blush
Blending a setting powder with blush, this combo delivers color packed with pigment while blurring skin. Boasting 12-hour wear that won't fade, the clean formula in seven shades is also sweat-proof and helps zap excess shine. $22, tower28beauty.com
LAWLESS Forget the Filler Lip-Plumping Gloss
This lippie does it all: it plumps, adds shine, softens and hydrates. Clinically proven to deliver fuller-looking lips, it also smooths the appearance of lines. The new strawberry sugar collection comes in three shades: Strawberry Milkshake, a milky soft pink with a strawberry sugar flavor; Strawberry Popsicle, a sheer pink with a strawberry sugar flavor; and Strawberry Shortcake, a pearly pink with a strawberry sugar flavor. $26, lawlessbeauty.com
Anastasia Beverly Hills Smooth Blur Contour
It's fitting that 'smooth' is in the name of this contour stick that glides right on and blends like a dream. The gel-like, cream formula easily defines and sculpts, leaving subtle definition and a dewy finish. Available in four cool-toned shades, it's spiked with vitamin E to hydrate and provide comfortable wear. It can be worn solo or layered over makeup. $32, anastasiabeverlyhills.com
The Outset Lip Oasis Glossy Treatment
After The Outset Lip Oasis Glossy Treatment made a splash and sold out seven times, the clear lippie is expanding with three universal shades that deliver the same plumping perks and hydration, courtesy of shea butter, peptides, squalane and the brand's Hyaluroset Complex, their plant alternative to hyaluronic acid that smooths fine lines and wrinkles and boosts the skin barrier after two weeks. The three shades include Sun Kiss, a sheer orange red; Mirage, a sheer plum; and Dune, a sheer nude. $28, theoutset.com
Jones Road Just Enough Tinted Moisturizer
True to its name, this tinted moisturizer offers just enough coverage to even out skin tone and camouflage any redness. Light and breathable, the no makeup-makeup base comes in 16 shades and hydrates skin while safeguarding its moisture barrier. $44, jonesroadbeauty.com
Saie SuperSuede Baked Powder Blush
With the hand-whipped and baked formula that taps old Italian techniques, Saie takes blush to a new level. All six shades are long-wearing and breathable, plus infused with plant-derived squalane, hyaluronic acid and glycerin to hydrate. $28, saiehello.com
e.l.f. Glow Reviver Melting Lip Balm
Accurately named, these buttery tinted lip balms melt right in. Deliciously hydrating thanks to 2% shea butter, 5% mango butter, 3% cocoa butter and 1% hyaluronic acid blend, they glide right on. They come in six yummy scents: Vanilla Toffee, Blackberry Sorbet, Yummy Gummy, Strawberry Shortcake, Java Chip and Wild Cherry. $9, elfcosmetics.com
Hourglass Illusion Priming Moisturizer
Set the stage for makeup with this priming moisturizer that helps skin hold onto hydration while helping foundation stay put. The brand's Hyaluronic Rose Complex includes Damascus rosewater and 11 types of hyaluronic acid to nourish skin, as well as niacinamide, working to improve the appearance of skin texture and minimize pores, plus plump and firm. $58, hourglasscosmetics.com
YSE Beauty Like A Gloss Hydrating Lip Tint
A triple threat, this mask/balm/gloss hybrid feels delightfully buttery on lips. Deeply hydrating, the restorative formula includes antioxidant vitamin E, hyaluronic acid, shea butter, jojoba oil and coconut oil. All four universal shades—Life of the Party, a pale peach; Class Act, a warm berry; Fashionably Late, a rosy taupe; and Chief of Everything, a poppy red—have a gentle white tea scent. $30, ysebeauty.com
Rare Beauty Soft Pinch Matte Bouncy Blush
Get the best of both worlds with this cream-to-powder blush that melts onto skin and builds up like a cream but has the blurring effect of a powder. Water-, sweat- and humidity-resistant, it has impressive staying power and a natural matte finish in all seven shades. Cacao seed, pomegranate oil, papaya seed oil and rosehip oils keep skin moisturized so it doesn't settle into creases or crack. $27, rarebeauty.com
Cocokind Ceramide Lip Blur Balm
Get all the goodness of a lip balm—ceramides, glycerin and peptides hydrate, blur, plump and smooth fine lines—plus the shine and tint of a gloss. Designed with sensitive skin in mind, this lippie is free from fragrance, essential oils, flavor and other common irritants. Available in five sheer shades, including a clear, the clever cap has a built-in ring for charms. $12, cocokind.com
Thrive Causemetics Liquid Brow Lamination Lifting Brow Gel
Lamination Lock Technology puts brows in their place and keeps them there for 24 hours. The dual-sided brush separates and sculpts while the flake-free gel doesn't leave a white cast. $26, thrivecausemetics.com
IT Cosmetics Do IT All Radiant Concealer
True to the IT Cosmetics ethos, this concealer blends skincare with makeup, serving as a multivitamin serum while camouflaging all day sans creases or cracks. The click-and-pump wand makes for easy medium coverage anytime, anywhere. $30, itcosmetics.com
Clinique Even Better Clinical Vitamin Makeup SPF 45
Though foundation should never be a substitute for SPF, this foundation includes some to give your skin extra protection. Available in 28 flexible shades with light, buildable coverage, the vitamin-based formula with 4% vitamin B3 and five forms of vitamin C also safeguards skin from environmental aggressors, pollution and blue light. Made to last all day long, it's waterproof, sweat- and humidity-resistant and has a radiant finish. $48, clinique.com
Westman Atelier Baby Cheeks Powder Blush Duo
Two shades make this blush palette twice as nice. Each of the three carefully paired color combos can be used to define cheekbones and add dimension. Plant-based squalane makes the long-wear comfy, plus adds blendability. $75, westmanatelier.com
Iconic London Glow All Over Balm
Take this slim bronze solid oil stick with you on-the-go for a bronzed glow whenever you need it—it even has a built-in buffing brush on the other end. Super fine golden pearls give a gorgeous gleam while coconut, avocado and argan oils, plus squalane and vitamin E nourish skin and add radiance. $30, iconiclondoninc.com
Makeup By Mario Master Mascara
Mario Dedivanovic finally introduces his first mascara and it was worth the wait. Designed to deliver buildable volume and definition, the long-wear formula doesn't smudge and has an innovative conical brush to coat every lash without clumping. Bonus: Provitamin B5 and castor oil improve lash health. $28, makeupbymario.com
Polite Society Cabana Club Blurring Bronzer
Quite the twofer, this compact offers bronzing and blurring, leaving skin with a soft-focused, filtered effect. The demi-matte bronzer has self-blending pigments so you don't have to worry about streaks. The whipped, buttery texture feels weightless on skin and has buildable color. $34, ulta.com
Tarte Cosmetics Maracuja Juicy Melt Mask
A cross between a lip balm and a mask, you can swipe it on during the day or wear it overnight to pamper your pucker while you snooze. Made with 15 oils and 11 superfruits—including watermelon, goji and passionfruit—it glides right on with its custom lip scoop cushion tip and has a yummy salted caramel flavor. It comes in three shades, including clear. $27, tartecosmetics.com
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