REKLAIM, A Pre-Owned Luxury Resource For Retailers, Opens Direct-To-Consumer Channel

Forbes

29-04-2025

REKLAIM deals in hard to fine Birkin bags.
REKLAIM is the growing company you may never have heard of, which supplies pre-owned luxury watches and handbags to retailers. Until now. The company is embarking on a direct-to-consumer strategy today that will put it on the radar of Hermes Birkin and Rolex lovers everywhere. The first-to-market luxury house is on a mission to redefine the pre-owned handbags and watches retail experience and pioneer what it terms a Conscious Luxury movement.
REKLAIM has developed a cutting edge, proprietary AI procurement platform that sources the world's most coveted handbags and watches – even the Birkin Rock 25, which can sell for over $100,000 for a used model, said Kamran Razavi, who founded the company with James Thomas.
REKLAIM was created to give the power back to all the parties involved in the value proposition or value chain of pre-owned luxury goods: customers, the planet, retailers, and ultimately the brands themselves, said Razavi.
'In the first iteration of what we built, we built a very special data technology backbone that enables us to do what we do and then we applied that to selling our products wholesale to very large retailers,' said Razavi. 'From there, we opened over 100 shop-in-shop locations over the last 12 months. Our goal is to create this shift in consciousness through what we trademarked globally as Conscious Luxury, which is the elevated experience.'
What started as a first-of-its kind technology platform has grown into a coveted resource for iconic retailers across the globe. The 100 shop-in shops where REKLAIM's pre-owned luxury goods are sold include retailers such as Selfridges, Nordstrom, and Jared. Now, after building the groundwork through strategic wholesale relationships, the company is entering a new chapter of expansion through the direct-to-consumer web site and introducing an ambassador community called the Conscious Collective of which Elsa Hosk is one of the members.
Razavi said REKLAIM has access to over $10 billion worth of pre-owned luxury bags and watches from 'all our pre-owned luxury providers globally where we're digesting their inventory and adding it to our platform and then from there we're selecting the inventory that we're purchasing for our retail partners or our direct-to-consumer web site,' he said.
'We're going in and buying inventory in real time because it's a real time commodities market, so those prices fluctuate,' Razavi added. 'We're not trying to sit on the inventory before we sell it, because that's not an efficient business model. We're curating the inventory for our direct-to-consumer customer, and we're collecting the best inventory to deliver higher than average quality and selection than the rest of the market because the rest of the market relies on the inventory being offered to them and then putting out what they have that day or week.'
Razavi said the idea behind REKLAIM is to save consumers time and spare them the frustration of going to a luxury brand's store and being told that there's a waiting list for the most popular items. 'There's no room on the list, they'll tell you,' he said. 'You can't even get on the list. They'll say, come back in five years or come back in three years.'
REKLAIM has a trademarked tag line, Whatever, Whenever that underscores the idea that there are no lists and there's no waiting for a particular product. In addition, you don't have to buy $100,000 worth of jewelry to get the bag or the watch that you want, Razavi said.
He added that REKLAIM benefits brands whose products can be resold 'in a garage sale or on Ebay or Whatsapp Group, or an alley, or do you want them branded in a boutique with REKLAIM providing that service experience that's as close to what you can get from the brand, and in some cases, I would say a lot better because we're not going to make you buy anything else and we're not going to make you wait.'
Why would retailers want to use REKLAIM? Product access, especially the breadth and depth of bags and watches; flexibility, including the ability to choose what brands to sell and not to sell, and margins because the company's business model allows it to bring the margins necessary for retailers to be able to run profitable businesses, Razavi said.
REKLAIM plans to get even closer to consumers with its own stores. 'We will continue to expand physically with our partners and eventually with our own stores,' said Razavi. 'Our own stores will probably open at the end of this year or the beginning of next year. There won't be many of them just a number of flagship stores. We're really trying to be the world's first pre-owned maison.'