Morocco Aims to Welcome One Million German Tourists in 2025
The event is taking place on the heels of the International Tourism Fair of Berlin (ITB), which began on March 4 and wrapped up today.
Alaoui talked about tourism between Morocco and Germany as a vital part of their excellent relationship and designated it as a 'lever' that can contribute to deepening friendship and achieving the countries' highest ambitions.
The diplomat said that Morocco, in line with its values of hospitality and coexistence, considers tourism as an exceptional compass for bringing people together, allowing for a better exchange of knowledge and creating deep cultural ties.
'It is this very wealth that we wish to share with our German friends. Each German tourist who visits Morocco contributes to further strengthening the bonds of friendship that unite our two countries,' she said
Alaoui further commented that Morocco's participation in ITB Berlin 2025 demonstrates the country's rising interest in the German tourism market, which is already marked by a 40% influx of German tourists to Morocco in 2019.
The diplomat also revealed Morocco's ambitious target of reaching one million German tourists in 2025 as part of the strategy aimed at strengthening the country's position as a tourist destination.
This is especially important, given that the tourism sector has become a key driver for Morocco's economy, representing 7.2% of the gross domestic product in 2024.
Different factors that contribute to the growth of the sector, the diplomat added, include Morocco's geostrategic position, its economic performance, robust development, political stability, as well its culture of openness and tolerance.
All of which are reinforced by concrete government measures and stakeholder participation in the tourism sector, under the guidelines set by King Mohammed VI.
The gala was attended by several renowned Moroccan personalities and tourism officials, including Director General of the Moroccan National Tourism Office (ONMT); Achraf Fayda, President of the Agadir Souss-Massa CRT; Salah-Eddine Benhammane, the Director General of the Moroccan Society of Tourist Engineering (SMIT); Imad Barrakad, as well as the President of the National Tourism Confederation (CNT); Hamid Bentahar, among others.
ITB Berlin 2025 gathered tourism professionals from over 170 countries, including Morocco, who presented their tourism offerings on an impressive 730-square-meter pavilion. Tags: Africa TourismDiplomacyGermanyMoroccan Tourism
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