LUX Mash-Up: Reframing Bollywood Soundtracks With Empowering Clap-Backs
LUX and VML Singapore Create Entertaining Playlists That Spark Reflection on Gender Representation in Popular Bollywood Songs
SINGAPORE –
Media OutReach Newswire
– 30 April 2025 – Iconic beauty brand, LUX, has always stood against casual sexism. Through the years, LUX has launched numerous campaigns to fight sexism and empower women. This year, LUX is tackling sexism head-on through music.
Unstoppable female DJs: Dr Sangria, DJ Pearl and DJ Tashi rocking club-goers with electrifying LUX Mash-Ups.
Teaming up with Bhushan Kumar's T-Series—India's leading music powerhouse with an expansive catalogue that resonates with diverse audiences—this collaboration marks a bold and culturally resonant step in driving the conversation around equality and respect.
Rather than dismissing these cultural touchstones, LUX chose to spark a dialogue and offer a fresh perspective. Working with VML Singapore and on-ground partner EYP Creations, and collaborating with India's leading female DJs – DJ Pearl, DJ Tashi, and Dr Sangria – the LUX Mash-Up was created to encourage reflection on the messages embedded within popular songs.
The Mash-Up playlists juxtapose popular Bollywood hits with empowering anthems, creating a dynamic interplay between familiar sounds and progressive perspectives. The project aims to offer a counterpoint to potentially limiting portrayals, fostering a more nuanced understanding.
LUX Mash-Ups remix and reframe familiar songs, inviting listeners to consider the underlying messages and encouraging a more empowering interpretation of these cultural staples.
See their posts here:
https://www.instagram.com/reel/DJEFplhKPr3/?igsh=d2kzdHNza2pzb2Ix
https://www.instagram.com/reel/DJEKAcsJyPy/?igsh=MTFkZ2Q3dTBtb3MwMg==
https://www.instagram.com/reel/DJETTKutQUC/?igsh=ZHJob3NtejNkaWt1
'Music is emotion. Music is memory. By evolving the narratives we dance and celebrate to, we can shape a more inclusive and empowering vision of women and their beauty and strength,' said Hinoti Joshi, Global Managing Partner at VML Singapore. 'With the LUX Mash-Up, we wanted to fight sexism without preaching; to make people move – and make them think – without missing a beat,' said Marco Versolato, CCO of VML Singapore.
Live performances, curated playlists on digital platforms, and engaging online content allowed the campaign to organically integrate into India's celebratory spaces, sparking both joy and reflection.
This entertaining campaign builds on LUX's longstanding commitment to championing women and promoting positive cultural narratives.
About LUX
LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman's armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Tribune
26-05-2025
- Daily Tribune
May Queen Crowned
TDT | Manama Michelle Dsouza was crowned The Indian Club BFC May Queen 2025 in a dazzling finale that captivated an audience of over 1,000 on Friday night. The grand event, held at The Indian Club in Manama, unfolded across multiple fashion segments and high-energy performances that kept the crowd engaged well past midnight. Organisers ensured a seamless blend of pageantry and entertainment, with the audience treated to both competitive fashion rounds and vibrant dance displays. Grace and Glamour The evening opened with a group dance by the 14 contestants, choreographed by Arti of Aurians Academy, followed by three competitive rounds: casual, ethnic, and party wear. Contestants showcased style and confidence, with evident professionalism attributed to grooming by choreographer Asar Ziya. A panel of judges had the tough task of selecting the top five finalists for the question-and-answer round. The crown ultimately went to Michelle Dsouza, with Feryl Rodrigues named first runner-up and Muskan Bhargav second runner-up. Special Accolades Other honours included Best Smile for Anoushka Rajwade, Best Walk for Feryl Rodrigues, and Best Hairdo for Michelle Dsouza. All winners received a mix of crowns, sashes, cash prizes, and luxury gifts including jewellery from Joyalukkas and Al Saraj Jewellers, and vouchers from I Point, Philips, and Al Aujan. All 14 contestants were awarded gift hampers, ensuring no participant went home empty-handed. Evening Highlights Beyond the pageant, the event featured performances from Phoenyx Avengers, Aura, Rhythm D+ Squad, Belly Dance troupe, Dazling Stars, Team IIPA, and Tarang Team. The night's blend of talent and celebration was powered by key sponsors Bahrain Financing Company, African Eastern, and Noureen Fashions. Gratitude The Indian Club's President and Executive Committee expressed gratitude to supporting ministries and all sponsors, highlighting the contribution of over 30 businesses and partners in making the evening a memorable success.
Bahrain News Gazette
30-04-2025
- Bahrain News Gazette
LUX Mash-Up: Reframing Bollywood Soundtracks With Empowering Clap-Backs
LUX and VML Singapore Create Entertaining Playlists That Spark Reflection on Gender Representation in Popular Bollywood Songs SINGAPORE – Media OutReach Newswire – 30 April 2025 – Iconic beauty brand, LUX, has always stood against casual sexism. Through the years, LUX has launched numerous campaigns to fight sexism and empower women. This year, LUX is tackling sexism head-on through music. Unstoppable female DJs: Dr Sangria, DJ Pearl and DJ Tashi rocking club-goers with electrifying LUX Mash-Ups. Teaming up with Bhushan Kumar's T-Series—India's leading music powerhouse with an expansive catalogue that resonates with diverse audiences—this collaboration marks a bold and culturally resonant step in driving the conversation around equality and respect. Rather than dismissing these cultural touchstones, LUX chose to spark a dialogue and offer a fresh perspective. Working with VML Singapore and on-ground partner EYP Creations, and collaborating with India's leading female DJs – DJ Pearl, DJ Tashi, and Dr Sangria – the LUX Mash-Up was created to encourage reflection on the messages embedded within popular songs. The Mash-Up playlists juxtapose popular Bollywood hits with empowering anthems, creating a dynamic interplay between familiar sounds and progressive perspectives. The project aims to offer a counterpoint to potentially limiting portrayals, fostering a more nuanced understanding. LUX Mash-Ups remix and reframe familiar songs, inviting listeners to consider the underlying messages and encouraging a more empowering interpretation of these cultural staples. See their posts here: 'Music is emotion. Music is memory. By evolving the narratives we dance and celebrate to, we can shape a more inclusive and empowering vision of women and their beauty and strength,' said Hinoti Joshi, Global Managing Partner at VML Singapore. 'With the LUX Mash-Up, we wanted to fight sexism without preaching; to make people move – and make them think – without missing a beat,' said Marco Versolato, CCO of VML Singapore. Live performances, curated playlists on digital platforms, and engaging online content allowed the campaign to organically integrate into India's celebratory spaces, sparking both joy and reflection. This entertaining campaign builds on LUX's longstanding commitment to championing women and promoting positive cultural narratives. About LUX LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman's armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.
Daily Tribune
24-04-2025
- Daily Tribune
Kareena Kapoor Khan Launches the Festive Edition Jewellery Collection from Malabar Gold & Diamonds
Malabar Gold & Diamonds, the 6th largest jewellery retailer in the world with a global presence of over 390 showrooms across 13 countries, proudly unveiled its much-anticipated Festive Edition Jewellery Collection. The collection was officially unveiled by bollywood icon and brand ambassador of Malabar Gold & Diamonds, Kareena Kapoor Khan at a function held in Dubai, UAE. The Festive Edition features a stunning range of jewellery crafted in 22K gold, diamonds, and precious gemstones, capturing the essence of tradition blended with contemporary charm. The collection is spread across Malabar's most sought-after exclusive brands and collections including Mine, Aanika, Era, Precia, Ethnix, and Divine. For those seeking a modern touch, the collection also includes captivating designs in 18K gold. The designs in the Festive Edition jewellery is available across all Malabar Gold & Diamonds showrooms globally. Commenting on the launch, Mr. Shamlal Ahamed, MD-International operations, Malabar Gold & Diamonds said, 'At Malabar Gold & Diamonds, our commitment has always been to deliver designs that resonate with the aspirations of our customers. The Festive Edition is a tribute to the cultural vibrancy and the joyous spirit of the festive season. With a rich blend of traditional motifs and modern elegance, this collection is thoughtfully curated to offer something special for everyone. We are honoured to have our brand ambassador Kareena Kapoor Khan unveil this special collection. Her timeless charm and grace perfectly embody the beauty of this collection'. To further enhance the value of their purchase, customers can take advantage of Malabar Gold & Diamonds' exciting 'Gift of Gold' offer. As part of this festive promotion, shoppers will receive free gold coins with every purchase of diamond or precious gemstone jewellery exceeding BHD 300. Additional exclusive offers and benefits are also available in-store.
