Apparel Group and Go Colors launch first international store at Dubai's Silicon Central Mall
Dubai, UAE – Apparel Group proudly announces the international debut of Go Colors with the launch of its first store outside India at Silicon Central Mall, Dubai. This strategic expansion brings Go Colors' extensive range of everyday and occasion-based bottomwear to a new global audience, marking a key milestone in the brand's global growth journey.
Founded in India, Go Colors has built a strong presence across the country with a wide network of over 750 stores and a product portfolio that spans across all occasions offering more than 50 bottomwear silhouettes in an extensive palette of colors, with inclusive sizing options designed to cater to women and girls across different age groups and body types.
In Dubai, Go Colors has entered into a partnership with Apparel Group, one of the region's leading retail conglomerates. The collaboration marks a strategic step forward for both companies—extending Go Colors' reach into international markets while introducing a distinct, function-forward fashion label to Apparel Group's diverse brand portfolio. Notably, this also represents Apparel Group's first partnership with an Indian-born fashion brand in the UAE.
'This is a significant step for us as we expand outside India.' said Gautam Saraogi, CEO & Founder of Go Colors. 'Dubai is a diverse and dynamic market, and we're excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal collaborator for this milestone. The Middle East presents a promising opportunity for growth, and Dubai is a strategic starting point for our journey in the region.'
Neeraj Teckchandani, CEO of Apparel Group, added: 'At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. Go Colors' distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our commitment to offering versatile fashion options for every customer. We're excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East.'
The Dubai store will house a curated selection of products, including leggings, denims, trousers, joggers, and other bottomwear essentials designed to work across different occasions — from casual to workwear looks. The expansion signals Go Colors' growing ambitions in international markets, starting with the Middle East.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About AppCorp Holding:
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment. For more information, visit https://www.appcorp.ae/#vision
About Go Colors
Go Colors [Go Fashion (India) Limited], a publicly listed company in India, is a leading brand specializing in women's bottom wear. Our extensive collection offers a diverse range of colors and styles to complement any top, all conveniently available under one roof. Go Colors has a network 750 plus exclusive brand stores across India and is also present in 2000 plus large format stores. Our product portfolio spans across all occasions offering more than 50 bottomwear silhouettes in an extensive palette of colors, with inclusive sizing options designed to cater to women and girls across different age groups and body types. Committed to offering premium quality products, we strive to maintain affordability without compromising on quality. Additionally, with 750 plus stores across India, our brand is easily accessible to customers nationwide. www.gocolors.com
Prem Ramachandran
The Dream Earth
Dubai, UAE
Email: prem@thedreamearth.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
31 minutes ago
- Khaleej Times
Photos: Umm Al Quwain Crown Prince holds wedding reception at Amiri Diwan
On Tuesday, Sheikh Saud bin Rashid Al Mu'alla, Member of the Supreme Council and Ruler of Umm Al Quwain, hosted a reception on the occasion of the marriage contract of the Crown Prince. Sheikh Rashid bin Saud bin Rashid Al Mu'alla has married the daughter of Sheikh Mohammed bin Hamdan bin Hamdan Al Nahyan. Sheikh Rashid is also the Chairman of the Executive Council and holds a leading role in the emirate's governance and development. The event was held in the presence of Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, and Sheikh Ahmed bin Saud bin Rashid Al Mu'alla, Deputy Ruler of Umm Al Quwain. The Ruler of Umm Al Quwain received congratulations and blessings from the attending sheikhs and guests on the occasion. Take a look at some photographs from the evening: Among those who attended the reception were His Excellency Sheikh Humaid bin Ahmed Al Mu'alla; Sheikh Khalid bin Rashid Al Mu'alla, Head of the Amiri Diwan; Sheikh Maktoum bin Rashid Al Mu'alla; Sheikh Saif bin Rashid Al Mu'alla, Chairman of the Department of Economic Development; Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Department of Land and Real Estate Regulation in Ajman; Sheikh Rashid bin Humaid Al Nuaimi, Chairman of the Municipality and Planning Department in Ajman; and a number of other sheikhs.
Arabian Business
2 hours ago
- Arabian Business
Sheikh Hamdan meets UAE space sector startups as country emerges as out-of-this-world hub
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of the Supreme Space Council, met with representatives of leading space sector startups operating in the UAE. The meeting is part of. Sheikh Hamdan's keenness to advance the national space ecosystem and further promote its role as a global leader in the space industry. Sheikh Hamdan underscored the importance of strong partnerships and strategic collaboration between the public and private sectors as a foundation for developing an advanced and innovative space ecosystem. UAE space sector He highlighted that continuous innovation and long-term investment in future technologies are essential to this progress. Sheikh Hamdan also expressed confidence in the capabilities of UAE-based companies and entrepreneurs, noting their crucial role in driving the growth of the local space industry and strengthening the country's position as a leading global hub in this strategic field. Sheikh Hamdan also highlighted the space sector as a vital driver of the future and sustainable economic growth. He stressed the UAE's ongoing efforts to build a supportive environment that fosters the growth of national companies and unlock new opportunities for investment and innovation, boosting the country's global competitiveness and leadership in space. The private sector is leading the space scene in the UAE, reaffirming the maturity of national investments that have been established over the past three decades A number of the UAE based companies took part in the meeting, representing a wide range of specialisations, including: Locally developed Internet of Things (IoT) solutions Artificial intelligence and remote sensing Commercial space ecosystem development Edge computing for robotics applications High-resolution Earth observation via microsatellites AI systems Robotics Interactive simulation technologies Reusable space launch systems Participants shared insights into their current projects, long-term strategies, and future investment plans in support of the national economy. Discussions focused on strengthening public-private collaboration, expanding operations both locally and internationally, and exploring promising opportunities within the UAE's growing space sector—highlighting the private sector's central role in shaping a globally competitive and integrated space industry. UAE startups play crucial role in developing space sector Company representatives reaffirmed their commitment to the UAE's space ambitions and outlined plans to expand their operations within the country. They praised the UAE's flexible regulatory framework and advanced infrastructure as key enablers of sustained investment. Attendees also welcomed initiatives such as the Space Economic Zones Programme, which they said play a vital role in enabling collaboration and fostering long-term, sustainable growth across the space ecosystem. The meeting was attended by: Dr. Ahmad Belhoul Al Falasi, Minister of Sports, Secretary-General of the Supreme Space Council, and Chairman of the Board of Directors of the UAE Space Agency Khalid Al Awadi, founder of Rimal Ibrahim Al Obaidly, founder of Ardhiyat Al Ibdaa Information Solutions David Critchley, CEO of 4EI Dr. Hamdullah Mohib, CEO of Marlan Space Alex Lapir, CEO of Aliensense Abdulhalim Jallad, co-founder of Oryx Space
Sharjah 24
2 hours ago
- Sharjah 24
Dubai CP explores future of space sector with UAE-based startups
Underscored the importance of strong partnerships and strategic collaboration between the public and private sectors His Highness Sheikh Hamdan underscored the importance of strong partnerships and strategic collaboration between the public and private sectors as a foundation for developing an advanced and innovative space ecosystem. He highlighted that continuous innovation and long-term investment in future technologies are essential to this progress. His Highness Sheikh Hamdan also expressed confidence in the capabilities of UAE-based companies and entrepreneurs, noting their crucial role in driving the growth of the local space industry and strengthening the country's position as a leading global hub in this strategic field. Space sector as a vital driver of the future and sustainable economic growth His Highness Sheikh Hamdan also highlighted the space sector as a vital driver of the future and sustainable economic growth. He stressed the UAE's ongoing efforts to build a supportive environment that fosters the growth of national companies and unlock new opportunities for investment and innovation, boosting the country's global competitiveness and leadership in space. The private sector is leading the space scene in the UAE, reaffirming the maturity of national investments that have been established over the past three decades A number of the UAE based companies took part in the meeting, representing a wide range of specialisations, including locally developed Internet of Things (IoT) solutions, artificial intelligence and remote sensing, commercial space ecosystem development, edge computing for robotics applications, high-resolution Earth observation via microsatellites, as well as AI systems, robotics, interactive simulation technologies, and reusable space launch systems. Participants shared insights Participants shared insights into their current projects, long-term strategies, and future investment plans in support of the national economy. Discussions focused on strengthening public-private collaboration, expanding operations both locally and internationally, and exploring promising opportunities within the UAE's growing space sector—highlighting the private sector's central role in shaping a globally competitive and integrated space industry. Company representatives reaffirmed their commitment to the UAE's space ambitions and outlined plans to expand their operations within the country. They praised the UAE's flexible regulatory framework and advanced infrastructure as key enablers of sustained investment. Attendees also welcomed initiatives such as the Space Economic Zones Programme, which they said play a vital role in enabling collaboration and fostering long-term, sustainable growth across the space ecosystem. Attendees The meeting was attended by Dr. Ahmad Belhoul Al Falasi, Minister of Sports, Secretary-General of the Supreme Space Council, and Chairman of the Board of Directors of the UAE Space Agency; Khalid Al Awadi, founder of Rimal; Ibrahim Al Obaidly, founder of Ardhiyat Al Ibdaa Information Solutions; David Critchley, CEO of 4EI; Dr. Hamdullah Mohib, CEO of Marlan Space; Alex Lapir, CEO of Aliensense; Abdulhalim Jallad, co-founder of Oryx Space; and Stan Rudenko, CEO of Aspire Space Technology.
