Cherished Aussie DJ unveils latest move in career venture
Two refreshments will be joining the Gold Coast-based company's beloved selection of hard seltzers, with the release of a pineapple and lemonade flavoured vodka drink.
Fisher said a vodka beverage had been on the cards since the brand burst onto the scene in 2020.
'Most people don't know this, but we almost did a vodka first — and god knows there were a lot of conversations about that — but seltzers were all the rage back in 2020 so we jumped on that bandwagon to get things going,' he said.
'I'm glad people love the seltzers as much as me but when we saw how much people are starting to drink vodka, it was a bloody no brainer.
'All I can say is: let's get fizzy.'
Plans to bring the the Grammy-nominee's vodka plan to fruition were solidified by new data pointing to an increase in spirit's popularity.
Circana research found vodka consumption was up by 12.7 per cent among Aussies in the 12 months to last December.
Hard Fizz CEO Wade Tiller said the new range caters to a growing population of people wanting to indulge in a guilt-free alcoholic option.
'It's a bit of a catch cry for us: 'sweeter on the lips, light on the rig' but it's what people want,' he said. Hard Fizz's new vodka range. Credit: Hard FIZZ
'We're just responding to that demand for fun, tasty drinks without any of the nasty stuff.
'Almost half of all vodkas sold lately are in that 'better for you' class and I fully expect that to keep increasing.'
The career venture comes after Fisher and podcaster Chloe announced on Saturday they will be welcoming their second child to the world. Hard FIZZ'S pineapple and lemonade vodka are available in select WA stores now. Credit: Hard FIZZ
Chloe took to social media to upload a joint post with the national music treasure to let the world know about the soon-to-be arrival of their 'little miracle'.
The couple own Hard Fizz alongside a star-studded list of owners and ambassadors including DJ Tigerlily, celebrity chef from Masterchef season three Hayden Quinn and retired Adelaide Crows captain Rory Sloane.
West Aussies are able to get their lips around the new boozy refreshments in the lead-up to summer, with the range now available at select bars, Dan Murphy's, IGA Plus Liquor, Bottlemart, Cellarbrations, BWS, and Liquor Barons stores across the State.
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