
GenAI is Now Driving Half Of The Growth In Cloud Market
Q4 enterprise spending on cloud infrastructure services was $91 billion worldwide, up $17 billion or 22% from the fourth quarter of 2023, according to new data from Synergy Research Group. The full-year 2024 market reach $330 billion, up $60 billion from 2023 and an increase of $102 billion from 2022.
It is notable that ChatGPT was launched at the end of 2022, and generative AI services and technology have helped to propel the market since then. Synergy data and analysis shows that generative AI has driven half of the market growth over the last two years, through a combination of new GenAI platform services, GPU as a service, and enhancements to a wide range of other cloud services. In terms of competitive positioning, Amazon maintains a strong lead in the market though Microsoft and Google once again had a higher percentage of growth. Their Q4 worldwide market shares were 30%, 21% and 12% respectively.
Among the tier two cloud providers, those with the highest year-on-year growth rates include CoreWeave, Oracle, Snowflake, Cloudflare and Databricks. Notably, CoreWeave has now broken into the top twenty ranking of cloud providers thanks to its AI and GPU services.
With most of the major cloud providers having now released their earnings data for Q4, Synergy estimates that quarterly cloud infrastructure service revenues (including IaaS, PaaS and hosted private cloud services) were $90.6 billion, with full-year 2024 revenues reaching $330.4 billion. Public IaaS and PaaS services account for the bulk of the market and those grew by 24% in Q4.
The dominance of the major cloud providers is even more pronounced in public cloud, where the top three account for 68% of the market. Geographically, the cloud market continues to grow strongly in all regions of the world. When measured in local currencies the major countries with the strongest growth included Brazil, Spain, Italy, India and Japan, all growing at rates above the worldwide average.
The US remains by far the largest cloud market, with its scale far surpassing the whole APAC region. The US market grew by 23% in Q4. In Europe the largest cloud markets are the UK and Germany, but the big markets with the highest growth rates were Ireland, Spain and Italy.
'Q4 was another strong quarter for cloud services, helping to drive a full-year growth rate that was a full four percentage points higher than 2023. For such a big market that is an impressive acceleration of growth,' said John Dinsdale, a Chief Analyst at Synergy Research Group. 'How much of that was down to AI? ChatGPT was launched at the end of 2022 and helped to bolster service development through 2023 and then boost more aggressive market growth through 2024. Our assessment is that since ChatGPT was launched, GenAI has been responsible for at least half of the increase in cloud service revenues. That has come from either newly launched GenAI/GPU services or from AI-driven improvements to existing cloud services.' 0 0

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Martechvibe
15 hours ago
- Martechvibe
AdLift Announces the Launch of Tesseract
Tesseract delivers actionable insights for AI-savvy marketing strategies, whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews. Topics News Share Share AdLift Announces the Launch of Tesseract Whatsapp Linkedin AdLift has announced the launch of Tesseract. Tesseract is a tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Gemini, Google AI Overviews, and Perplexity. AdLift Inc., now part of Liqvd Asia, has been at the forefront of innovation, bringing together talent to deliver the best solutions. With Tesseract, they're taking AI-powered marketing to the next level. As AI reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. This technology is built to unlock this new frontier, giving brands real-time visibility into how they are being discovered and represented within AI-powered responses. It helps marketers to not only monitor but also optimise their digital footprint where it counts—in the very engines powering the next generation of search. 'Search is undergoing a seismic shift. The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently,' said Prashant Puri, CEO & Co-Founder of AdLift Inc. 'Brands that don't adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.' ALSO READ: Unlike legacy SEO platforms, Tesseract decodes how LLMs display, prioritise, and contextualise brand content. Whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews, the platform delivers actionable insights for AI-savvy marketing strategies. 'AI agents are the future, and businesses are seeing the transformation since their introduction. There's a massive opportunity across industries, and with the Tesseract tool, we are proud to enjoy the first mover advantage of this service,' said Arron Goodin, Managing Director, AdLift Inc. 'As an agency, we are committed towards innovations, helping our clients and building a competitive edge with enhanced efficiency and deeper industry insights.' Arnab Mitra, Founder & Managing Director of Liqvd Asia, commented, 'At Liqvd Asia, innovation is our core. With Tesseract, we're not just responding to the AI revolution—we're shaping it.' 'This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.' By launching Tesseract, AdLift reaffirms its commitment to pushing the boundaries of digital innovation. ALSO READ:


Martechvibe
15 hours ago
- Martechvibe
Why Most Businesses Are Still Struggling to Win with AI
AI is everywhere. It's the cornerstone of transformation roadmaps, the centrepiece of boardroom conversations, and increasingly, the north star of enterprise innovation. A recent Qlik study revealed that 86% of senior executives say AI is now central to their organisation's business strategy. Yet, only a small fraction are seeing the meaningful business outcomes they hoped for. A parallel report by Kyndryl paints a similar picture. Despite the enthusiasm, most businesses are still stuck in the early phases of AI maturity. Only 5% of organisations are considered 'AI Pacesetters'— those that successfully use AI at scale and see significant returns. So what's going wrong? The AI Execution Gap Is Real Both reports point to a sobering truth: strategy alone isn't enough. There's a wide and growing gap between AI ambition and AI execution, and it's costing companies time, money, and competitive advantage. 'Organisations clearly recognise that merely investing in AI is insufficient; what matters now is delivering tangible outcomes. Yet, as our research underscores, the road to production AI remains blocked by persistent hurdles—cost, complexity, and data fragmentation,' said Mike Capone, CEO of Qlik. Closing the AI execution gap requires more than aspiration—it demands practical solutions that simplify data integration, ensure governance, and empower better decision-making. This pressure is even more intense with generative AI dominating leadership agendas. The pace of genAI evolution amplifies organisational anxiety and widens the gap between intent and capability. Eric Hanselman, Chief Analyst at S&P Global Market Intelligence, said, 'The fast-evolving GenAI landscape pressures enterprises to move swiftly, sometimes sacrificing caution as they strive to stay competitive. Many are deploying GenAI tools before fully understanding their implications, especially with the surge of SaaS platforms embedding genAI capabilities.' Recent research from S&P, 'The 2025 Thales Data Threat Report' revealed that nearly 70% of organisations consider the fast pace of generative AI development the leading challenge tied to AI adoption, followed by concerns over integrity (64%) and trustworthiness (57%). Enterprises are leveraging AI to accelerate product development, enhance CXs, improve training, speed drug discovery, and optimise operations. However, the rapid adoption of genAI introduces complex challenges that organisations must navigate carefully. The Five Core Blockers Include: 1. Workforce Inertia and Fear Kyndryl found that 71% of leaders believe their workforce isn't ready to adopt AI. 45% say there's active resistance or even fear of job displacement due to AI. 2. Talent and Skills Shortages Over half of the organisations surveyed (51%) admit they lack the necessary AI-skilled talent to scale effectively. Many are not investing fast enough in reskilling or change management. 3. Data Complexity Qlik's report shows most organisations are bogged down by fragmented data systems, legacy infrastructure, and inconsistent governance models. Nearly 80% of respondents say these issues are their biggest barriers to realising AI's full potential. 4. Leadership Disconnects


Martechvibe
15 hours ago
- Martechvibe
Conductor Launches Conductor AI
Conductor AI provides marketing teams with streamlined workflows designed to maintain productivity and support ongoing competitiveness. Topics News Share Share Conductor Launches Conductor AI Whatsapp Linkedin Conductor has announced the launch of Conductor AI. Conductor AI is purpose-built to empower marketing and digital teams with everything they need to ensure their brand is discoverable in generative AI answer engines (e.g. ChatGPT, Perplexity, Gemini) and traditional search. As search transforms, Conductor is delivering the clarity and power enterprises need. 'We're at the starting line of the biggest change in search since Conductor was founded,' said Seth Besmertnik, Co-Founder and CEO of Conductor. 'While the landscape is evolving rapidly, the opportunity for brands to connect with customers is greater than ever. We're saying goodbye to blue links. Instead, AI engines are speaking on your behalf – influenced by your brand's content– making your content more important than ever.' Conductor AI's Key Innovations: Track Visibility Across AI Engines: Conductor AI measures visibility and market share across AI platforms using methods aligned with how engines like ChatGPT, Perplexity, and Gemini generate responses, offering accurate, topic-level insights. Identify Critical Content Gaps : Using an AI-driven topical authority map, the platform identifies gaps by analysing existing content and assessing authority across topic areas. Automatically Generates Content : A built-in content copilot combines live industry data with competitor and AI visibility signals to support the creation of content that aligns with LLM ranking behaviours. ALSO READ: Score and Predicts AI Impacts: Content is scored for AI performance potential, helping maintain quality and relevance at scale. Built-in tools support compliance, question coverage, and AI bot optimisation. Automate Internal Linking: Conductor AI scans site content and automatically suggests relevant internal links, reducing manual effort while improving site structure and discoverability. Monitor AI Indexing in Real-Time : Real-time tracking shows when AI bots engage with content, providing visibility into indexing and helping optimise pages for better discoverability across AI search platforms. Conductor AI provides marketing teams with streamlined workflows designed to maintain productivity and support ongoing competitiveness. With AI techniques such as retrieval augmented generation (RAG) integrated, the platform offers the contextual depth needed to generate clear, actionable insights. Wei Zheng, Chief Product Officer at Conductor, said, 'Great AI requires great data, it's a simple truth. Conductor has 10+ years of data and insights on what makes content successful in search.' 'That also means 10+ years of experience learning how to leverage this data – transforming it into actionable content strategies and feedback on how they perform, so we can continuously refine and optimise for even better results.' 'With our new unified dataset making it all instantly retrievable, purpose-built prompts specially engineered for AI visibility and authority, real-time monitoring on top, we are redefining what's possible when it comes to content quality and insight accuracy.' Conductor AI represents a step forward, continuing Conductor's established role as an innovator. The aim is to build a platform capable of handling the research, content creation, reporting, and monitoring functions needed by leading global brands. ALSO READ: