MCMC mulls over AI label for social media content
KUALA LUMPUR: The Malaysian Communication and Multimedia Commission (MCMC) is assessing the need to regulate social media platforms by mandating identification for content generated by artificial intelligence (AI).
Communications Minister Datuk Fahmi Fadzil said this in response to a supplementary question from Datuk Mohd Suhaimi Abdullah's (PN-Langkawi) in the Dewan Rakyat yesterday.
Suhaimi had inquired about the government's plan to curb AI-generated videos — also known as deepfakes — that feature impersonations of well-known personalities to promote investment schemes.
"MCMC is assessing whether there is a need for social media platforms to label content as 'AI-generated' or 'AI-enhanced' for posts created by AI or improved by AI," said Fahmi.
"This can be done via the Online Safety Act 2024. We expect the rules to be completed by MCMC and the Online Safety Act to come into force by year end."
Earlier this year, the police detected five deepfake videos linked to an investment scam that featured personalities such as Prime Minister Datuk Seri Anwar Ibrahim.
The Online Safety Act 2024 was passed in Dewan Rakyat on Dec 11 last year.
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