
SAC: Middle Eastern stories transcend borders via animation
'Bringing Middle Eastern Stories to Global Audiences' brought together industry leaders to dissect the challenges and triumphs of exporting regional narratives worldwide, and Mr. Said was joined by Allegra Dami, CEO, and Ilaria Mazzonis, an Executive Producer at Mobo Digital.
The visionary ecosystem of Sharjah
Highlighting Sharjah's role as a cultural hub guided by the vision and support of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah; Tamer Said noted the emirate has championed Arabic literature and storytelling through various initiatives and organisations under the umbrella of the Sharjah Book Authority (SBA), who are also the organisers of SAC 2025.
'We support creators across all media, from books to animation, ensuring our stories are rooted in our language and heritage,' Said emphasised. Through participation in international book fairs and other platforms that champion translation, Sharjah has increased its global footprint.
Translating stories into reality
Dami, whose parent company sold over 20 million children's books to 70 nations globally, shared insights into its foray into animation. 'Animation translates stories into reality,' she noted, stressing the synergy between storytelling, visual artistry, sound design and music.
The concept of 'glocal' (global + local) storytelling emerged as a cornerstone in their approach. 'Authenticity shouldn't be diluted when you go global; universal themes are embedded in every culture. We layer these onto our local narratives to create something both familiar and unique'. Dami also highlighted that collaboration is extremely important when adapting stories to film, saying 'the more connections we have in the world; across industries in media and publishing; the stronger we are all together.'
Honouring the source
Ilaria Mazzonis, an Executive Producer who is also spearheading Dami's preschool animation series set for 2026, spoke on the nuances of adapting literature for screens. Drawing parallels to Disney's adaptations of classics like Pinocchio and Alice in Wonderland, she critiqued the erasure of original authorship, saying, 'Many viewers don't realise these stories existed long before Disney. When adapting, we must credit the source and involve cultural custodians to avoid misrepresentation.'
For Middle Eastern projects, Mazzonis stressed 'cultural sensitivity and seriality'; ensuring stories sustain engagement across episodes while respecting regional nuances. 'Books offer introspection; animation guides audiences visually. Balancing these requires collaboration with local authors and experts, especially when stories lie outside our own culture.'
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Sharjah 24
a day ago
- Sharjah 24
Sharjah builds cultural bridges between Africa and the Arab world
Amid a time when Arabic poetry faces marginalisation in parts of Africa, Sharjah's forward-thinking initiatives have restored Arabic literature to its rightful place—as a vessel of identity, a tool for dialogue, and a platform for human expression. Coordinators praised the vision behind the Arabic Poetry Forums in Africa—an initiative launched by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah—which has marked the beginning of a new cultural era across the continent. These forums have given hundreds of poets opportunities for visibility, documentation, and publication through structured programmes led by Sharjah's Department of Culture in collaboration with local cultural bodies. Coordinators in nine African nations—Mali, Chad, Guinea, Niger, Nigeria, South Sudan, Benin, and Côte d'Ivoire—shared updates on preparations for the fourth edition of the poetry forums, set to begin this month. Plans are underway for expanded poet participation and accompanying cultural events. Reviving the Arabic language through poetry Dr Abdelkader Idriss Mega, coordinator of the Arabic Poetry Forum in Mali, described Sharjah's initiative as a pioneering model that reflects the wide-reaching cultural vision of His Highness the Ruler of Sharjah. He noted that the initiative is more than just a poetry festival—it is a genuine platform for reviving the Arabic language in historically Arabic-speaking communities. Dr Mega highlighted the forums' role in elevating poetry as a cultural force in Mali, a country where African depth intersects with Arab-Islamic heritage. 'Sharjah's support represents a living example of Afro-Arab cultural integration, and a genuine embodiment of His Highness's vision for building literary bridges across the region,' he said. 'It has granted African poets a worthy platform, embraced their talents, and nurtured creativity in a respectful, professional atmosphere.' He emphasised the clear impact: a vibrant poetry movement, an interactive cultural space blending authenticity and openness, and a rejuvenated local cultural scene that had long suffered from stagnation. Looking ahead to Mali's fourth poetry forum Dr Mega stated that Mali's Arabic Poetry Forum continues to grow in terms of organisation, content, and participation. The number of poets has doubled this year, drawing a rich mix of emerging and established voices from across the country. The fourth edition will welcome between 15 and 20 poets from Bamako and other regions. What sets this edition apart is the broader participation and more diverse poetic styles, alongside growing public interest. The forum has drawn the attention of prominent figures, intellectuals, academics, university students, and media professionals, giving it greater cultural and institutional weight. The accompanying programme includes poetry readings, literary discussions, and workshops on Arabic poetic techniques, in addition to interactive sessions between poets and the public—fostering cultural exchange and deepening aesthetic appreciation for poetry. Cultural renewal through Sharjah's literary vision Dr Ahmed Abou El Fath Othman, coordinator of the Arabic Poetry Forum in Chad, described Sharjah's support for Arabic poetry in Africa as a shining example of Arab cultural integration. He praised the leadership of His Highness the Ruler of Sharjah for reinforcing the Arabic language and culture across both Arabic-speaking regions and beyond. He noted that the poetry forums, organised by the Department of Culture in Sharjah, have contributed to shaping a renewed cultural landscape by creating spaces for creative exchange and restoring poetry's role as a tool of expression, awareness, and identity-building. The upcoming fourth edition of the poetry forum in Chad, according to Dr Abou El Fath, marks a significant milestone. While 32 poets participated last year, this year's forum is expected to feature over 40 poets, selected from more than 200 submissions. The selection criteria focus on high-calibre classical Arabic poetry. This year's edition is noteworthy for bringing together poets from various regions of Chad on a single platform to share their work with an engaged and appreciative audience. The forum has also opened doors for emerging voices, with many young and aspiring poets seizing this opportunity to prove their talent. Dr Abou El Fath highlighted that some of these poets, after participating in the Chad forum, went on to take part in international poetry gatherings—raising their country's profile on broader cultural stages. He affirmed that none of this would have been possible without Sharjah's generous and strategic support for Arabic culture in Africa. 'We extend our heartfelt thanks and appreciation to Sharjah, a beacon of knowledge and creativity, for continually championing Arab literary excellence and broadening its horizons,' he said. A deep encouragement for African Arabic poetry Dr Kaba Imran, coordinator of the Arabic Poetry Forum in Guinea, expressed how African Arabic poetry is now "breathing freely" again, receiving recognition and honour from an Arab nation—specifically from His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. 'This is a profound source of encouragement for a form of poetry that had long been absent from the African cultural scene,' he said. He noted that the fourth edition of the forum will welcome many new poets. Previously, participation was limited to poets from the capital region, but now, the event draws poets from across all regions of Guinea and even from outside the country. Thanks to the forum, many poets have gained new confidence in their talent and literary voice—especially first-time participants. Dr Imran confirmed that these gatherings have inspired poets with ambitious new horizons and a growing cultural awareness with meaningful impact. Celebrating poetic beauty in Niger Dr Amadou Ali Ibrahim, cultural coordinator in Niger, hailed Sharjah as a cultural capital that continues to celebrate the enduring power of poetry, thanks to the unwavering support of His Highness the Ruler of Sharjah. He said the Arabic poetry forums in Africa have been a resounding literary success from the start, leaving a clear cultural imprint across the continent and growing stronger with each edition. Dr Ibrahim expressed hope that this year's forum in Niger will spotlight new poetic talents and attract a larger audience, particularly among Arabic language students in the country. As in previous years, the event will feature two poetry sessions enriched by critical commentary—offering aesthetic insights into the poems—and a literary lecture exploring the Arabic language and its social dimensions within Niger. He is optimistic that this edition will see a stronger poetic presence, not only in the number of poets attending from across the country but also in the strength and beauty of the Arabic poems being shared. 'The forum has become a stage for Niger's promising poetic voices to shine and grow,' he said. Enrichment and empowerment in Nigeria Dr Omar Adam, coordinator of the Arabic Poetry Forum in Nigeria, highlighted the profound impact of Sharjah's support—under the guidance of His Highness the Ruler of Sharjah—on enriching the cultural scene across Africa. Through the forums, a deeper appreciation for the Arabic language and its literary traditions has taken root in multiple African nations. He noted that this support has enabled poets to refine their craft, moving beyond traditional forms to embrace modern poetic techniques aligned with global literary currents. The upcoming fourth edition of the poetry forum in Nigeria marks a significant cultural moment, building on the success of previous editions and further promoting Arabic poetry and cross-cultural dialogue. Thanks to financial and institutional backing from Sharjah's Department of Culture, several Nigerian poets have published Arabic poetry collections—many for the first time—showcasing a flourishing literary presence in the country. 'This year, we've witnessed an unprecedented number of applications, surpassing those of all previous editions combined,' said Dr Adam. 'It's a clear sign of how deeply these forums have energised the creative spirit and helped develop local poetic talent.' He added that the forum, supported by Sharjah, has spotlighted poetic voices from all regions of Nigeria. 'What began as a symbolic initiative has now become a dynamic platform for Nigerian poets, including those who are not native Arabic speakers, to share their work and connect with the wider Arab literary world. This effort not only preserves heritage but also drives forward a new wave of poetic creativity rooted in rich literary traditions.' Beyond boundaries: Côte d'Ivoire celebrates Arabic verse Dr Bamba Issiaka, coordinator of the Arabic Poetry Forum in Côte d'Ivoire, said Sharjah's cultural initiative transcends borders and languages, empowering genuine creativity through sustained support, openness to new voices, and a dynamic blend of literary creation and critique. He affirmed that the forums serve as a model for cultural collaboration, showing that poetry still holds the power to build bridges and reshape collective awareness. 'The Arabic Poetry Forum has become a major annual cultural event in Côte d'Ivoire, eagerly anticipated by the public,' he said, citing strong participation from university students and the emergence of talented young poets. According to Dr Issiaka, Sharjah's support does more than offer financial assistance—it maps out a long-term vision for Arabic poetry in Africa. The fourth edition of the forum, he noted, will mark a qualitative leap in the country's cultural scene, with new voices and cities taking part, reflecting the forum's continued growth and expanding reach. A cultural continuum in South Sudan Dr Mohammed Maj Riak, coordinator of the Arabic Poetry Forum in South Sudan, described Sharjah's backing of Arabic poetry in Africa as part of a broader cultural vision that embraces creativity in all its forms. This support, he said, helps reaffirm the value of poetry as a means of expressing identity and collective memory. He noted that the forums have added significant value to South Sudan's cultural landscape. 'For this year's edition, we've widened participation to include poets from different generations and schools of thought, with a discerning and appreciative audience engaging closely with the sessions,' said Dr Riak. The accompanying events will include literary workshops, critical forums, and public discussions to enhance interaction between poets and audiences. He stressed that the initiative has played a pivotal role in bringing attention to lesser-known voices and given them opportunities to connect with leading figures from the Arab literary world—broadening their cultural horizons and artistic growth. Tangible momentum in Senegal Dr Mohamed El Hadi Sall, coordinator of the Arabic Poetry Forum in Senegal, described Sharjah's patronage of Arabic poetry in Africa as a pioneering initiative rooted in a genuine belief in the power of words and their role in bridging cultures. He noted that the support went beyond financial assistance—it was a powerful moral boost that helped elevate local cultural identity and revive interest in Arabic poetry. 'The forums supported by Sharjah created real cultural momentum,' Dr Sall said. 'They opened new spaces for expression and dialogue, allowing a broader audience to engage with poets and their work.' He added that the fourth edition brings greater energy and diversity, with poets from various schools and experiences, along with a rich cultural programme including poetry readings, critical discussions, and parallel artistic performances. 'This year's audience is more engaged and informed than ever, which reflects a growing connection between the public and poetic expression. The event has also drawn strong attention from the cultural community, media, and social networks—clear proof that the forum has become a major annual cultural highlight.' Sustained support in Benin Dr Ibrahim Ogboun, coordinator of the Arabic Poetry Forum in Benin, said that no discussion of Arabic poetry in Africa today would be complete without acknowledging the vital role of Sharjah. Through its thoughtful cultural initiatives, the emirate has consistently supported the written word and strengthened its presence in the public sphere. He explained that Sharjah's support has evolved into a comprehensive cultural project, offering renewed energy to literary platforms across the continent. 'The poetry forums held under Sharjah's patronage are not seasonal events,' Dr Ogboun stressed. 'They have become a genuine driver of the poetic scene, offering space for experimentation, dialogue, and public engagement.' Speaking about the fourth edition, he added: 'With strong attendance and a wide variety of participants, the forum in Benin is moving confidently toward establishing itself as a leading cultural event in the country. This year's edition will stand out in both format and content, with a larger number of poets and a dynamic series of events including poetry evenings, critical sessions, and open dialogues between creators and a poetry-hungry audience.' Sharjah's initiative, he said, has opened new doors for local poets and introduced fresh voices to the broader Arab poetic tradition. 'The forum has become a true platform for discovering talent and exchanging experiences. Many poets have spoken about how this opportunity transformed their work—whether through new publishing avenues or invitations to take part in Arab literary festivals.'


Arabian Post
3 days ago
- Arabian Post
K!DZ POP CON ASIA: Exhibitor Highlights at K!DZ POP CON 2025
21 – 22 June 2025, Sands Expo & Convention Centre, Level 1 (Halls A,B,C) From beloved characters to high-energy activities, K!DZ POP CON promises an unforgettable weekend for the kids and family. This event is proudly supported by the Singapore Tourism Board with Mediacorp as Official Media, Moove Media as Official OOH Media and NTUC First Campus as Strategic Partner. Event Details – Date: 21 – 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Watch promo video here: Get tickets: PINKFONG BABY SHARK 10-YEAR ANNIVERSARY Get ready to doo-doo-doo your way into fun as Baby Shark celebrates its 10-year Anniversary at K!DZ POP CON! Snap adorable memories with Baby Shark at the special 10-year Anniversary Photo Zone. Join the Lucky Draw Event for a chance to win fin-tastic Baby Shark prizes. Dive into creativity at the Coloring & Puzzle Corner, where little ones can enjoy fun coloring activities and brain-teasing puzzles. Plus, splash into the Game Zone, packed with exciting games the whole family will enjoy! Also, don't miss the exclusive Baby Shark merchandise at K!DZ POP CON! DISNEY AND PIXAR'S ELIO Get ready, Earthlings! Disney and Pixar's Elio is landing at K!DZ POP CON! Embark on an out-of-this-world adventure through a three-zone cosmic journey inspired by the all-new Elio movie! Create your very own cape and gear up for interstellar travel,dive into some colouring fun with the Elio-themed activity kit, and snap a mind-bending Trick Eye photo as you're 'beamed up' to the Communiverse. Don't forget to get hands-on with Galaxy Slime Making – a cosmic keepsake to bring home as proof of your stellar journey! Disney and Pixar's #ElioSG in cinemas 19 June 2025. MY LITTLE PONY & PEPPA PIG Get ready for a whole lot of fun and magical moments at K!DZ POP CON – with beloved Hasbro favourites PEPPA PIG and MY LITTLE PONY bringing extra joy to the event! It's a party like no other as we celebrate the most adorable news of the year – Mummy Pig's heartwarming pregnancy announcement has taken the world by storm! Now it's time to welcome the newest member of Peppa Pig's family – Evie – in a joy-filled celebration you simply can't miss! Expect laughter, games, photo-ops, and plenty of surprises as we toast to this new chapter for Peppa and her family. But that's just the beginning… MY LITTLE PONY is galloping in with a magical merch drop that will have everypony buzzing! From adorable plushies to must-have blind boxes and dazzling toys, the sparkle is REAL. Whether you're a lifelong fan or discovering magic for the first time, there's something for every dreamer! It's a weekend of wonder, surprises, and unforgettable moments – only at K!DZ POP CON. Don't just hear about it… BE THERE! JUMPTOPIA LITE Get ready for a bouncin' good time with Kiztopia Friends, popping up at K!DZ POP CON with two exciting inflatables, Honey's Meadow Farm and Tiger's Sports Meet, perfect for little adventurers! Watch your little ones zoom down the barnyard slide at Honey's Meadow Farm and jump into action at Tiger's Sports Meet, all while snapping their cutest photos along the way! Whether your kids are mini athletes or farmyard fans, there's non-stop fun waiting for them. Don't miss out on this family-friendly fun adventure! NTUC FIRST CAMPUS: IGNITING YOUNG MINDS THROUGH PLAY & DISCOVERY As the strategic and only preschool partner of K!DZ POP CON 2025, NTUC First Campus reinforces its position as a trusted leader in early childhood education with an inspiring, activity-packed booth for little learners and their families. Step into a vibrant showcase of their well-loved brands – My First Skool, Little Skool-House, and Changemakers! Embark on a hands-on learning journey filled with creativity, exploration, and fun! Highlights include: * Solve a case of the missing character through fun puzzles as a team * Learn about wildlife conservation through interactive displays & craft activities * Hands-on play & open-ended exploration through our Maker's Playground, where children can bring creations to life * Write your own stories & create your very own story puppets * Photobooth! Complete an adventure journey with NTUC First Campus and walk away with a complimentary gift. NTUC First Campus invites you to learn, play, and grow together at K!DZ POP CON 2025. POPULAR Join POPULAR at K!DZ POP CON for a world of fun, learning, and creativity! Discover the bestselling English children's book series—ranging from timeless classics to today's must-reads that kids adore. Don't miss the exciting selection of stationery and Bluey toys—perfect for playtime, school, or thoughtful gifting! Plus, celebrate culture with our unique selection of Wen Chuang (文创) items, suitable for all ages to discover our local heritage. VIPER KIDS Viper Kids is making its Singapore debut at K!DZ POP CON! Get your little adventurers to take on the thrilling Viper Challenge – packed with kids friendly obstacles and loads of fun! It's time to run, jump, climb, and most importantly…have a blast! See also Largest China-Russia Land Port Reinvents Itself as Industrial Hub Origame Together with Mr Kiasu, Origame will run a Shop Until You Drop Kompetition throughout the event. Mr Kiasu books and Origame games will be given away to EVERY SINGLE WINNER who plays and wins a game of Shop Until You Drop at our tables! Meet & Greet Mr Kiasu There will be special appearances by Mr Kiasu himself from 10-11am every morning! Don't miss the opportunity to come take photos with the legendary Mr Kiasu with your family and friends. Family Game Bundles Origame will also have special prices and bundles for kids and family games at K!DZ Pop Con, so look out for the cheapest prices on your favourite Origame family games! Be Part of the Fun! K!DZ Pop Con Asia is more than just an event – it's a celebration of childhood, imagination, and family bonding. Event Details – Date: 21 – 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Tickets for K!DZ POP CON 2025 are now on sale. Get tickets: Follow us on social media for the latest news: Facebook | Instagram | Website Hashtag: #K!DZ The issuer is solely responsible for the content of this announcement. About the event organiser, Generation Experience Generation Experience is the driving force behind some of Southeast Asia's most exciting pop culture events, including Singapore Comic Con, Creators Con, and K!DZ Pop Con Asia. We bring together fans, creators, and entertainment pioneers to craft unforgettable experiences. Specializing in conceptualizing, curating, and organizing immersive events, our passionate team is led by a veteran with over 30 years of expertise in the MICE industry. With a deep understanding of fandoms and entertainment culture, Generation Experience transforms ideas into dynamic, community-driven events that captivate audiences. About NTUC First Campus NTUC First Campus (NFC) is committed to enabling bright futures for every child and their family by providing quality, inclusive educational and developmental services from infancy to the primary school years. NFC's two preschool brands, My First Skool and Little Skool-House, operate over 180 centres and serve 29,000 children, making it one of Singapore's largest early childhood care and education providers. About Mediacorp Mediacorp is Singapore's national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including mewatch, melisten and six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.


Web Release
4 days ago
- Web Release
Celebrate Eid Al-Adha with Läderach's Handcrafted Swiss Chocolate Collections
This Eid Al-Adha, celebrate the spirit of giving with Läderach's elegant selection of handcrafted Swiss chocolates, offered in beautifully curated Eid trays and customizable gift boxes that bring a refined touch to every occasion. With over 60 years of chocolate-making expertise, Läderach combines tradition, quality, and artistry to create gifts that are as memorable as they are delicious. Each creation is made using cocoa mass produced in-house, ensuring a rich, responsible chocolate experience from bean to bar. Läderach's dedication to craftsmanship shines through in its signature Eid trays, adorned with subtle Arabic-inspired details and filled with an irresistible variety of flavors, including Brazil 70% Dark, Hazelnut Dark, Pistachio Dark, 3 Nuts Milk-Dark, Classic Milk, Raspberry, Blackberry White, Blackberry Dark, Cornflakes Milk, and Almond Milk. Available in various sizes and fully customizable, these trays are perfect for sharing, celebrating, and gifting. For a more personal touch, explore Läderach's customized chocolate boxes, where you can handpick your favorite pralines and slabs from a wide selection. Beautifully arranged in complimentary packaging, each box can be tailored in size and style to suit everything from intimate moments to grand festive gatherings. For something truly special, the Fresh Chocolate Wooden Box offers a luxurious assortment of beloved flavors in an elegant, keepsake presentation. Location: -Abu Dhabi: World Trade Centre, Yas Mall, Bawabat Al Sharq Mall, The Galleria Al Maryah Island & Zayed International Airport. -Dubai: The Dubai Mall, Mall of the Emirates & Mirdif City Centre. -Sharjah: City Centre Al Zahia.