How much every Premier League club charge for shirts as eye-watering prices rocket
Millions of football fans are facing a hike in the cost of replica shirts this season - with families hardest hit. Premier League giants including manchester -united-fc> Manchester United and Arsenal, are charging a staggering £85 for their latest kit.
The mega wealthy clubs have both slapped £5 on to the price of their shirts, amid calls to stop pushing fans' loyalty. Man City, Newcastle Utd, Liverpool and Aston Villa have also increased prices by the same amount, the equivalent of six per cent.
Tottenham froze its shirt price at £85, while Chelsea froze prices at £84.99. In total, 11 clubs have hiked prices of adult shirts this season, according to official club websites.
Everton, Brighton, Brentford and Crystal Palace raised prices by £5, while Wolves added a modest £2 to their shirts. Wolves and Premier League new boys Burnley and Sunderland are charging fans the lowest amounts for shirts, all priced at £60.
Everton, Tottenham and Chelsea are selling the most expensive kids' shirts. Everton increased the junior price by £10, taking the cost to £65, the equivalent of an 18 per cent price rise. Tottenham froze prices at £65, while Chelsea froze this season's child shirt price at £64.99.
Arsenal, Aston Villa, Man Utd, Leeds United and Crystal Palace have all increased prices by £5. At the other end of the spectrum, Brentford and Wolves have the cheapest shirts, priced at £45. The average price of a Premier league kids shirt has reached £56.25
.Inflation-busting price rises are fuelling a black market in fake shirts. They are sold openly via social media, including one site called DHGate.
Newcastle Utd fan James Smith, 37, of Consett, Co Durham, was at St James Park with children Freddie, 10, and Elsie, eight, this weekend. He said: "I don't know many people who are willing to pay £70 or £80 for a shirt when you can get a fake one for £15.
"I think most fans would be prepared to pay £50 for a shirt and maybe £35 for a junior kit. Many people get the retro shirts these days but even more are going to DHGate. They are selling them for £15 and there is still a margin for profit for them.
"The only way you get a genuine one these days is as a gift for Christmas or birthdays. They are just too much for ordinary fans, especially if you have kids. People also buy the away or third choice kit as they don't change as often."
Claire Nicholl, a university education manager, has just bought the new Newcastle United kit for her son Jack, 17. Both are loyal season ticket holders but Claire said: "You pick them up and think 'I am not paying that'. If you get a name of a player on the back then it is even more.
"But we have done that before and it is no good when the players are sold. We are true Newcastle supporters and season ticket holders. It would be different if the money for the shirts was going to the club to improve the stadium, or to sign players. But it is not."
Brentford's new kit has a one year-cycle, after previously running a two-year cycle, the only club in the Premier league to do so. This year, the club's home kit celebrates 100 years of red and white, and the club's partnership with front of shirt sponsor, Hollywoodbets, will end after 2025/26, in line with the Premier League's voluntary ban on front-of-shirt gambling sponsors.
It is understood the club intends to return to a two-year cycle, to keep their kits affordable and sustainable, subject to partnership agreements. Stadia Agency, a sports digital PR company, has spent months researching the black market in football shirts for Casino Kings, betting partners of Wigan Athletic and Hartlepool Utd. They found the average discount is 82.7 per cent on this season's adult shirt, or £62 off, and 76.1 per cent or £43 on the kids' version.
Several clubs, including Man City Newcastle, now sell the version of the shirt worn by players on the pitch; it costs £120 for the Toon top. It costs another £38 for the shorts, and £20 for the socks in the official Newcastle Utd club shop. The Magpies' green away shirt with the Premier League badge added is £95; it is £111 with a player's name on the back; the women's team replica shirt is £85. One seller told would-be buyers on DHGate: "Only £14. Don't pay Spurs £85!"
Fake Manchester United shirts were being offered online for 15 US dollars, the equivalent of £11.63. One fan posted a Red Devils shirt with the name on the back, selling for £140. He told his followers: "And you wonder why people go to other sites."
Newcastle is donating £5 from every adult shirt sold via official channels before the end of August to the Newcastle United Foundation, to boost grassroots and social impact initiatives across the North East. The Premier League has no control over pricing at individual clubs; their spokesperson declined to comment as did a spokesperson for Newcastle United.
Shirt prices
Adult
2025-26 2024-25 Change
Arsenal £85 £80 +£5 (+6%)
Aston Villa £85 £80 +£5 (+6%)
Fulham £85 £80 +£5 (+6%)
Liverpool £85 £80 +£5 (+6%)
Man City £85 £80 +£5 (+6%)
Man Utd £85 £80 +£5 (+6%)
Newcastle £85 £80 +£5 (+6%)
Tottenham £85 £85 -
Chelsea £84.99 £84.99 -
Everton £80 £75 +£5 (+7%)
Forest £75 £75 -
West Ham £75 £75 -
Brighton £70 £65 +£5 (+8%)
Leeds £70 £70 -
Bournemouth £65 £65 -
Brentford £65 £60 +£5 (+8%)
Palace £65 £60 +£5 (+8%)
Burnley £60 £60 -
Sunderland £60 £60 -
Wolves £60 £58 +£2 (+3%)
AVERAGE £75.50 £72.64
Kids
2025-26 2024-25 Change
Everton £65 £55 +£10 (+18%)
Tottenham £65 £65 -
Chelsea £64.99 £64.99 -
Arsenal £60 £55 +£5 (+9%)
Aston Villa £60 £55 +£5 (+9%)
Fulham £60 £60 -
Liverpool £60 £60 -
Man City £60 £60 -
Man Utd £60 £55 +£5 (+9%)
West Ham £60 £60 -
Bournemouth £55 £55 -
Brighton £55 £55 -
Leeds £55 £50 +£5 (+10%)
Newcastle £55 £55 -
Burnley £50 £50 -
Palace £50 £45 +£5 (+11%)
Forest £50 £50 -
Sunderland £50 £50 -
Brentford £45 £45 -
Wolves £45 £45 -
AVERAGE £56.25 £54.50
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Metro
9 minutes ago
- Metro
Man Utd make contact with Brighton over deal to sign £100m star
Manchester United have approached Brighton over a potential transfer deal to sign their £100m midfielder Carlos Baleba, according to reports. United have 'made contact' with Brighton via intermediaries to explore the conditions of a summer move, The Athletic's David Ornstein has reported. Posting the story on X, Ornstein credited Indykaila, with that transfer insider claiming Brighton want £90m plus 10m in add-ons to sell Baleba. Man Utd, though, value Baleba at £70m and it's thought the player will ask Brighton to reduce their asking price to secure a switch to Old Trafford. The Athletic have stated that 'all sides' have recognised that a move may be 'unrealistic' at this moment in time – especially if the Red Devils sign Benjamin Sesko from RB Leipzig as expected. In The Mixer: Exclusive analysis, FPL tips and transfer talk sent straight to your inbox every week – click here and sign up before Friday to make sure you don't miss the first edition. It's believed United would need to sell a number of players before making a formal offer for Baleba. Offloading Alejandro Garnacho, Antony and Jadon Sancho – for example – is reported to be enough for United to make a bid. United are keen to recruit a new No.6 ahead of the new Premier League season – and have made Baleba one of their main targets. Brighton have no desire to sell the 21-year-old midfielder, who is under contract at the Amex until 2028 with an option to extend by 12 months. The Cameroon international joined the Seagulls in 2023 from Lille and has made 77 appearances for the south coast club to date. There's set to be updates in the 'coming days' if United's interest in Baleba will develop or not. Baleba was named Brighton's Young Player of the Season last term after a number of impressive performances. He scored three Premier League goals in the 2024-25 campaign against Chelsea, Fulham and West Ham respectively. United supporters have been reacting to the news of the club's approach for Baleba on social media. More Trending 'If we get Baleba and [Senne] Lammens on top of [Matheus] Cunha, [Bryan] Mbeumo and Sesko, this will have been a serious, serious summer window,' @123cwahoo posted on Reddit. 'Easily the best window we've had post-Glazers,' @Immersivist added. 'And I mean a window where we're actually buying players with an idea of where they fit in.' 'My head tells me that this is going to be prohibitively expensive for us to do this summer, and we may just be doing the legwork right now to then come back next year for him,' @arnm7890 opined. 'I'd think the idea of getting Baleba is so we can use Bruno [Fernandes] alongside him,' @s_D088z said. 'And then we look like a very potent threat to anyone in terms of attacking football.' MORE: Mikel Arteta drops major hint over Max Dowman ahead of new Premier League season MORE: Chelsea striker joins Sunderland on season-long loan deal with special clause MORE: Arsenal and Man Utd told they should have 'taken a chance' on £46m Liverpool star
Leader Live
15 minutes ago
- Leader Live
Son Heung-min admits Los Angeles FC move was not his first choice
The 33-year-old on Wednesday completed a move worth in excess of £20million – the highest transfer fee paid by an MLS club – after it was revealed on Saturday he would be leaving Spurs following 173 goals in 454 appearances and months after he captained the club to Europa League glory. At an introductory press conference in Los Angeles, the South Korea international admitted he had to be persuaded of the merits of moving to the United States before signing an initial two-year deal. New Beginnings ☀️ Welcome to Los Angeles, Sonny! — LAFC (@LAFC) August 6, 2025 'They've been absolutely working so hard to get me here to join LAFC,' Son said. 'If I'm honest it was not my first choice but John (Thorrington, LAFC general manager) was the first call when the season finished and John changed my mind, he changed my heart. 'I'm so happy to see all the Korean fans, I was at the game and I saw you supporting like crazy and I wanted to run on the pitch and show my performance. I'm here to win and I will perform. 'I will definitely show you something exciting in… are we calling it football or soccer? I will definitely show you some exciting football and we will have success.' Son added that the decision to leave Spurs had left him feeling 'very empty'. 'I felt like I gave it all, but I felt like I needed a new chapter and new challenge and I chose LAFC. I'm old but I still have good physicality, good legs and I still have good quality.' Earlier Son had issued an heartfelt message to Tottenham fans on making the 'hardest decision ever' to leave north London. 'How to find the right words for this? I don't know. I have been thinking for days. It's impossible. But here I go,' Son wrote. 'It's time for me to say goodbye to Tottenham Hotspur. My home for the past decade. When I arrived in 2015, I didn't speak English, I didn't know London, but you welcomed me with open arms, believed in me, and stood by me through every high and low. 'I was just a boy from Korea with big dreams who was supposed to have no chance. And now, 10 years later, North London is in my heart forever. Dear Spurs fans… Sonny's letter to you 🤍 — Tottenham Hotspur (@SpursOfficial) August 6, 2025 'I've made friends for life here, had the honour of becoming a godfather here, and had the privilege of captaining our special club here. I've poured my heart and soul into this club, which makes this the hardest decision ever. 'I thought if I was ever going to leave, it would have to be on my terms, on the best terms, when our mission had been accomplished together. With pride and honour.' Son joined Spurs in 2015 from Bayer Leverkusen. Alongside old partner in crime Harry Kane, Son holds the record for the most goal involvements by a duo in the Premier League, with the pair assisting each other on a record 47 occasions in the competition. Son's performance helped turn Tottenham into title contenders when they finished second in the Premier League under Mauricio Pochettino in 2017, finishing as runners-up in the Champions League two years later. After Kane left for Bayern Munich, Son became Spurs captain under Ange Postecoglou, lifting the Europa League trophy in May – having come off the bench in the final against Manchester United, a 1-0 Spurs win, after an injury-affected campaign. The popular South Korean will renew acquaintances with Hugo Lloris and move to Los Angeles, which boasts one of the largest Korean populations in the world, ahead of next summer's World Cup in the United States.
Rhyl Journal
15 minutes ago
- Rhyl Journal
Son Heung-min admits Los Angeles FC move was not his first choice
The 33-year-old on Wednesday completed a move worth in excess of £20million – the highest transfer fee paid by an MLS club – after it was revealed on Saturday he would be leaving Spurs following 173 goals in 454 appearances and months after he captained the club to Europa League glory. At an introductory press conference in Los Angeles, the South Korea international admitted he had to be persuaded of the merits of moving to the United States before signing an initial two-year deal. New Beginnings ☀️ Welcome to Los Angeles, Sonny! — LAFC (@LAFC) August 6, 2025 'They've been absolutely working so hard to get me here to join LAFC,' Son said. 'If I'm honest it was not my first choice but John (Thorrington, LAFC general manager) was the first call when the season finished and John changed my mind, he changed my heart. 'I'm so happy to see all the Korean fans, I was at the game and I saw you supporting like crazy and I wanted to run on the pitch and show my performance. I'm here to win and I will perform. 'I will definitely show you something exciting in… are we calling it football or soccer? I will definitely show you some exciting football and we will have success.' Son added that the decision to leave Spurs had left him feeling 'very empty'. 'I felt like I gave it all, but I felt like I needed a new chapter and new challenge and I chose LAFC. I'm old but I still have good physicality, good legs and I still have good quality.' Earlier Son had issued an heartfelt message to Tottenham fans on making the 'hardest decision ever' to leave north London. 'How to find the right words for this? I don't know. I have been thinking for days. It's impossible. But here I go,' Son wrote. 'It's time for me to say goodbye to Tottenham Hotspur. My home for the past decade. When I arrived in 2015, I didn't speak English, I didn't know London, but you welcomed me with open arms, believed in me, and stood by me through every high and low. 'I was just a boy from Korea with big dreams who was supposed to have no chance. And now, 10 years later, North London is in my heart forever. Dear Spurs fans… Sonny's letter to you 🤍 — Tottenham Hotspur (@SpursOfficial) August 6, 2025 'I've made friends for life here, had the honour of becoming a godfather here, and had the privilege of captaining our special club here. I've poured my heart and soul into this club, which makes this the hardest decision ever. 'I thought if I was ever going to leave, it would have to be on my terms, on the best terms, when our mission had been accomplished together. With pride and honour.' Son joined Spurs in 2015 from Bayer Leverkusen. Alongside old partner in crime Harry Kane, Son holds the record for the most goal involvements by a duo in the Premier League, with the pair assisting each other on a record 47 occasions in the competition. Son's performance helped turn Tottenham into title contenders when they finished second in the Premier League under Mauricio Pochettino in 2017, finishing as runners-up in the Champions League two years later. After Kane left for Bayern Munich, Son became Spurs captain under Ange Postecoglou, lifting the Europa League trophy in May – having come off the bench in the final against Manchester United, a 1-0 Spurs win, after an injury-affected campaign. The popular South Korean will renew acquaintances with Hugo Lloris and move to Los Angeles, which boasts one of the largest Korean populations in the world, ahead of next summer's World Cup in the United States.
