Optiemus inks sourcing deal with 3rd China co
NEW DELHI: After
Xiaomi
and RealMe, another top Chinese electronics maker
OnePlus
has decided to outsource production of its audio and internet-of-things (IoT) products to a local Indian contract manufacturer.
The announcement comes as India pushes production of hi-tech electronics products in the country, amid US tariff war with China.
Optiemus Electronics will make the products at its factory in Noida, which aligns with plan of OnePlus to localise production in the country. For Optiemus, this is the third such deal after it inked similar partnerships with other Chinese players Xiaomi and RealMe earlier.
"The strategic partnership aligns with long-term vision of OnePlus for India and the recent Project Starlight commitment to strengthen localisation efforts in the region.
OnePlus is extending efforts towards expanding its local manufacturing capabilities and has now decided to start making its IoT portfolio of products in the Noida-based facility, in addition to its existing smartphones range being made in India," the Chinese company said.
Ashok Gupta, chairman of Optiemus Group, said the collaboration marks a significant step in expanding its electronics manufacturing footprint.
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"We specialise in transforming ideas into reality and this partnership empowers us to manufacture high-quality IoT products. Together, we will continue to explore new frontiers and remain committed to playing a pivotal role in shaping the future of electronics manufacturing in India," Gupta said.
Robin Liu, CEO of OnePlus India, said the partnership with Optiemus reflects the company's commitment to Project Starlight.
"This collaboration is not just about technology - it's about empowering local communities, creating meaningful innovation, and bringing smarter, more connected experiences to our India community."
OnePlus' key IoT offerings include TWS products and wireless neckbands. In April this year, Chinese RealMe also partnered with Optiemus to manufacture its next-generation AIoT (Artificial Intelligence of Things) products in India, which include earphones, smartwatches, and tablets. The deal saw Optiemus and RealMe manufacture five million AIoT devices annually, while generating over 2,000 new employment opportunities in the country.
Xiaomi had also signed sourcing agreement with Optiemus earlier.
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