Sennheiser Generates €492.3 Million In Sales In 2024
'2024 was a challenging year for us, as it was for many companies in our industry,' explains Co-CEO Andreas Sennheiser. The company recorded a slight decline in sales across all regions, totaling 6.6 percent compared to the previous year. 'But especially in a dynamic environment, it is crucial to remain a reliable partner.' Co-CEO Daniel Sennheiser adds: 'That's exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.'
The development of the individual sales markets varied greatly in the past year: The EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1 million – a slight decline of 3.5 percent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 percent. The AMERICAS region recorded a decline of 16.1 percent to EUR 150.5 million. Political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here. By contrast, the APAC region performed well: growth of 2.3 percent to EUR 109.7 million – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved.
'Our global presence really pays off in turbulent times,' explains Daniel Sennheiser. 'It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.'
In 2024, the Sennheiser Group invested a total of 48.9 million euros – around 10 percent of total sales – in research and development and in the expansion of sustainable business processes. An additional 3.1 million euros was invested in digital transformation: new backend systems and an expanded cloud architecture form the basis for the implementation of digital business models. Sennheiser invested a further 13.7 million euros in its own production sites in Germany and Romania, 12.2 million euros of which went to the plant in Wedemark near Hanover.
In the Business Communication segment, the portfolio was also expanded with the new TeamConnect Collaboration Bars, which were developed specifically for hybrid meeting and learning environments.
The Neumann brand enjoyed strong success in the professional recording applications segment. New product developments and the integration of advanced technologies from Merging Technologies, a leading Swiss provider of high-resolution digital audio recording systems and a pioneer in audio-over-IP, which was acquired in 2022, contributed significantly to this success.
Sennheiser has also further strengthened its market presence in the mobility sector. More than 70,000 audio systems are now installed in vehicles from Cupra, smart, and Morgan Motors. A particular milestone was the launch of a smart model featuring Sennheiser technology for the Chinese market in the third quarter of 2024.
In addition, the licensing business generated additional revenue. This area is set to be expanded further in the future, particularly through the immersive audio brand AMBEO. AMBEO technology is used in all business areas—on stage, in meeting rooms, in studios, and in vehicles—and will continue to open up new potential in the licensing business in the future.
80 years of Sennheiser – looking to the future
In 2025, the independent family-owned company Sennheiser celebrates 80 years of pioneering audio technology and passionate engineering. Since the founding of the 'Laboratorium Wennebostel' by Dr. Ing. Fritz Sennheiser in June 1945 in Wedemark near Hanover, Sennheiser has developed into one of the world's leading providers of audio technology. 'We live and breathe audio in everything we do,' says Daniel Sennheiser. 'Our passion is to create unique sound experiences: real, unadulterated sound that you not only hear, but also feel.' Dr. Andreas Sennheiser adds: 'When we look back on our history today, it's not just about the number of years – it's about what we have learned from the past to build the future of the audio world.'
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