Indiana State Police team up with INDYCAR's Felix Rosenqvist for recruiting campaign
According to a press release from Indiana State Police, the campaign is based on the message 'we meet you where you are,' as troopers will be traveling alongside Rosenqvist to future races to connect with potential recruits.
The partnership will also showcase the ISP brand to a national audience by placing an ISP logo on Rosenqvist's helmet that can be seen through onboard driver-view cameras.
Indy 500-themed welcome center nearing the finish line
Rosenqvist also wore a helmet featuring the ISP logo during the 109th running of the Indianapolis 500 in May, where he finished 4th overall.
Palou, drivers honored during 109th Running of the Indianapolis 500 victory banquet
'I'm honored to represent the Indiana State Police,' Rosenqvist said. 'The qualities that define a strong race team—teamwork, discipline, and leadership—are the same values that define the ISP. I'm proud to support their mission to inspire future officers and show fans what a career in law enforcement can offer.'
During upcoming races in Illinois, Wisconsin, Ohio, Iowa and Tennessee, ISP said troopers will connect with fans by providing recruiting information and answering any questions.
'We're committed to meeting the next generation of Troopers, Capitol Police Officers, and Professional Staff members right where they are—at events they care about, in cities they live in, and through the platforms they use every day,' said Deputy Superintendent Shea Reliford. 'Felix Rosenqvist shares our values of leadership, determination, and service, and together we're creating new opportunities to connect with the public in an authentic way.'
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