Top 10 richest content creators in the world in 2025: MrBeast at #1, Indian-origin creator close behind, TikTok sensation Khaby Lame at #10
Full list of Richest Content Creators in the World 2025: The rapid rise of social media has led to a thriving creator economy, now counting around 67 million creators globally – a number projected to rise to 107 million by 2030, according to Goldman Sachs' research. It forecasts the entire industry to likely reach an impressive valuation of $480 billion by 2027.
The audience, too, is growing at an incredible pace, with Forbes' 50 creators collectively having 3.4 billion followers, representing a 24 per cent increase from the previous year.
Top creators across platforms like YouTube, Instagram, and TikTok collectively earned an estimated $853 million between April 2024 and April 2025, an 18 per cent jump from the previous year, according to Forbes.
Leading the global creator industry, Jimmy Donaldson, popularly known as Mr Beast, is the richest creator worldwide, with total earnings of $85 million.
The most-subscribed creator on YouTube, MrBeast, has successfully expanded his brand beyond digital content, launching ventures such as the MrBeast Burger fast food chain, candy brand Feastables, and now his hit show, Beast Games, streaming on Amazon Prime.
Dhar Mann, an Indian-origin creator, who produces thought-provoking shows on YouTube, is at #2. Mann has established a full-fledged Hollywood studio, with his earnings estimated at $56 million.
Stand-up comedian Matt Rife is at #7. He has captivated large audiences with his live performances, selling out more than a hundred thousand seats, in addition to starring in two Netflix comedy specials.
Rounding up the list, Khaby Lame, world-famous for his spoofs and hot takes on viral trends, is the most followed creator on TikTok with 162.2M fans. He bags millions worth of deals with brands like Hugo Boss, crypto exchange Binance, and many Hollywood studios.
While the surging wave of internet stars goes by many names – creators, influencers, vloggers, podcasters – it is also to be noted that many of them are rising beyond digital mainstream content to become full-fledged entrepreneurs.
Source: Forbes Top Creators 2025
Methodology:
To compile its ranking of the world's top creators, Forbes analysed comprehensive earnings from April 2024 to April 2025, and factors like follower numbers, engagement rates, and entrepreneurial endeavours, with the help of the creator marketing firm Influential.
Cherry Gupta is an Assistant Manager - Content at The Indian Express. She is responsible for crafting compelling narratives, uncovering the latest news and developments, and driving engaging content based on data and trends to boost website traffic and audience engagement. One can connect with her on LinkedIn or by mail at cherry.gupta@indianexpress.com. ... Read More
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