Malaysia Airlines taps 'Pocket Rocketman' Azizulhasni Awang in sports branding drive
The high-profile appointment signals MAG's commitment to deepening engagement with Malaysia's sporting ecosystem while reinforcing national pride through strategic brand partnerships. By aligning with one of the country's most celebrated athletes, the Group aims to elevate Malaysia Airlines as not just a national carrier but a strong advocate for local sports excellence.
This move comes as MAG accelerates its MHsports initiative—an end-to-end travel solution tailored for athletes and sports organisations, offering exclusive airfare discounts, extra baggage allowance for equipment, and flexible booking options. The platform is a key part of MAG's strategy to serve niche markets and build stronger emotional ties with Malaysian consumers.
Azizulhasni, the first Malaysian cyclist to win an Olympic medal and a role model to young athletes nationwide, embodies the values of determination, discipline, and resilience—traits MAG hopes will inspire the next generation.
Through the partnership, Malaysia Airlines will support Azizulhasni's preparations and participation in international competitions. He will also play an active role in MHsports' brand campaigns and youth outreach efforts aimed at promoting sports as a force for unity and national pride.
Datuk Captain Izham Ismail, group managing director of MAG, said Malaysia Airlines 'remains deeply committed to supporting national sports development.
"We are proud to play a role in the journeys of Malaysian athletes, providing travel solutions tailored to their needs as they represent the nation on the world stage. Our goal is to continue building meaningful support systems for the sporting community while contributing to Malaysia's growing presence in the international sports arena."
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