Nevis visitor campaign will have a nostalgic feel
As Caribbean Week in New York began, the island's premier, Mark Brantley, told Travel Weekly that he and his team at Nevis Naturally will be launching a campaign to connect with the luxury market emotionally via the nostalgic feel that black and white conveys when paired with elegant imagery.
He hopes to recall a wistful, romantic era, "how the Caribbean used to be."
"We're trying to evoke a timelessness. If you want seclusion, if you want courtesy, if you want that bespoke experience, then Nevis is the place to go," Brantley said.
Part of the motivation came from observing who has discovered the island on their own.
"Guests who come to us can afford to go anywhere," he said, "so why do they come to us? It's how we make them feel, and that's what we're trying to capitalize on. We've been progressing quietly, but we want the world to take notice. It's time to make a bit more noise. It's time that Nevis becomes part of the conversation."
Specifically, the conversations that take place at dinner parties in apartments along New York's Fifth Avenue and similar neighborhoods.
Nevis may have no stoplights or fast-food chains, but plans are in the works for a private jet facility.
"We've seen an explosion in villa construction," Brantley said. "We have people building $40 million homes. Nevis is the kind of place where you escape the hurly burly of success. You're in New York, you're in London, you're plugged in in L.A., and you just want to unwind with your family and spend quality time. If Covid taught us anything, it's the importance of time with loved ones and friends."
The black-and-white campaign, he said, aims to inspire with timeless elegance. "Imagine Greta Garbo or one of the greats from that era in a beautiful gown in a beautiful bar. It's emotion. We're trying to bring that back, and I think that that's beautifully done in black and white.
"It's going to be interesting," Brantley concluded. "As I said to our team, this is going to be a huge hit. Or a huge miss."
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Carnival President discusses new Carnival Rewards program Transcript: Sarah Beth Reno: We recently announced our new loyalty program. It's received a lot of feedback from guests. And John, I know you're getting a lot of feedback from guests. So, Christine, let's walk us through the rationale of the change, right? Your thoughts on the program and what will be happening now between now and June 2026. Christine Duffy: Well, that's right. The program doesn't start until June 1 of 2026. And yes, we decided to announce a year in advance so that we really would have the time for everybody to know what change was coming, how it's going to work. Maybe it wasn't a good idea to announce it 12 months early, but we did because again, we want to be transparent and we want to really make sure that people understand the program. Why did Carnival Cruise Line overhaul its loyalty program? Now, why did we do this? Let me say Carnival was founded in 1972. And between 1972 and 2012, when the VIFP program was started, we sailed 40 million guests. Between 2012 and 2025, we've sailed 65 million guests. So as you can imagine, today we have 29 ships. We will sail close to have sailed in our history, probably about 105, 110 million people by the end of this year. And when we looked at the ships that we have coming, and you all know we've got two more Excel ships coming. We've got three ACE ships coming. It's just not sustainable. And so, while we recognize and we knew this change and this announcement was going to be difficult, the lifetime status benefits just can't be delivered in the right way. So, a couple of things that we can talk about today that first of all, there are a lot of details that will be announced as we get towards the end of the year. We are — there is — a lot of work that has to be done. 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