
Microchip giant NVIDIA woos European markets amid ongoing US-China trade war
Santa Clara, June 12 (UNI) American microchip giant NVIDIA is now wooing European markets, pledging to build 20 AI factories across Europe, as the ongoing US-China trade war has led to the tech conglomerate to suffer huge losses.
CEO Jensen Huang, speaking at the annual VivaTech conference in Paris on Wednesday, said that the company was building the world's first 'industrial artificial intelligence cloud' for European manufacturers.
The Germany-based facility, a key part of the AI factory (specialised data center) initiative, is set to be equipped with 10,000 graphics processing units (GPUs), helping European firms such as carmaker BMW Group accelerate manufacturing applications – from design and engineering to robotics, reports South China Morning Post.
Stating that Europe had now 'awakened' to the 'importance of AI factories and AI infrastructure', Huang added that NVIDIA plans to boost AI computing capacity in Europe tenfold over the next two years to help local researchers and start-ups address GPU shortages.
NVIDIA has also announced a partnership with the French AI company Mistral AI to create a cloud platform powered by 18,000 of its latest chips, enabling European businesses to develop AI based on Mistral's models.
To attract more European clients to counter the US restrictions on tech trade with China and make up for its losses in revenue, NVIDIA has been expanding its existing offerings such as DGX Cloud Lepton, an AI platform that provides a marketplace selling access to GPUs available from a growing network of cloud providers, the company said.
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