
Debunking #GutTok — What Works & What Doesn't
If you've spent any time on TikTok recently, you've probably stumbled into the world of gut health. The #GutTok hashtag alone has racked up more than six billion views, making gut health comparatively one of the most popular wellness topics online. Fermented foods, fiber bombs, cleanses, and probiotic drinks flood your feed. It's easy to feel overwhelmed or misled. Which trends are real gut-boosters? Which are marketing smoke and mirrors? And what does science actually say? Well, integrative medicine physician (and Activia's gut glow-up guru), Dr. Amy Shaw, shared her knowledge with LA Times Studios to determine what really works.
Many products that claim to support gut health don't actually help your body. Dr. Shaw says, 'There's people selling all kinds of tonics and cleanses and all kinds of things that actually have nothing to do with the gut and might hurt you more than it'll help you.' Take yogurt, which is often the poster child of probiotic foods is a good example. 'Everybody's like, 'Oh, yogurt is yogurt.' But that's just not true. There are yogurts out there that actually have no live bacteria,' Dr. Shaw explains. Pasteurization and processing can destroy probiotics, and some brands load them up with sugar, which feeds the less-friendly microbes in your gut.
If you want probiotics that make it to your digestive tract, you need specifics. Strain names and to know what they are claiming to treat (i.e., Bifidobacterium longum for reducing inflammation) and a dose between at least 1 billion and 10 billion colony-forming units (CFUs) per serving. If neither is listed, it's likely not doing much for your microbiome.
Want to know if a product is truly healthy? Check the label. Just because it says 'gut healthy' doesn't mean it is. Dr. Shaw advises, 'You have to look at the back of the product and see if the bacteria are listed. Look for probiotic species listed. If you don't see it, then it's probably not a probiotic food.'
Too much added sugar can shift the microbial balance toward species that thrive on simple carbs and crowd out the beneficial bacteria you are trying to nurture. This imbalance can fuel inflammation and digestive discomfort, so if you're going to have a 'gut healthy' drink with 20 grams of sugar, this will send mixed messages to your microbiome and actually do more harm than good. She adds, 'A lot of drinks or products will have a label on it that says 'gut healthy,' but that doesn't necessarily mean that it has fiber, or probiotics, or anything that's good for your gut.' Fiber fuels your good gut bacteria, and probiotics bring in live microbes that help keep your digestive system balanced. Without these, a product might just give you the placebo effect.
Juice cleanses and gut 'resets' have become major trends. The idea of hitting a quick reset button on your digestion is undeniably appealing. But the science suggests otherwise. And while many of us are looking for a quick fix, what really works is food and nutrition. 'There's no FDA-approved test for juice cleanses, and the best way to change your gut is through food,' Dr. Shaw explains.
Juice cleanses are typically low in fiber, protein, and fat (because you're just drinking juice), which are nutrients your body needs to keep digestion steady and blood sugar balanced. That said, a few days of drinking only juice will most likely make you feel refreshed and temporarily less bloated, but relying on juice alone for too long can actually shrink the variety of bacteria in your gut, which is the last thing you want. Some popular gut hacks can backfire, as they're not supported by scientific evidence, Dr. Shaw explains.
Try focusing on simple, reliable habits that can work better over time, like eating plenty of fiber and drinking enough water. Sounds too easy, but these small changes can really help create a healthy environment for good bacteria to thrive.
What does a gut-friendly routine actually look like? Dr. Shaw breaks it down like this: '30 grams of protein in the morning, 30 grams of fiber throughout the day, and three probiotic foods every day.'
No complicated supplements or pricey powders required. Just real, everyday food. Protein helps your body bounce back after fasting overnight and keeps your energy up. Fiber is the fuel your good gut bacteria love — it helps them make special compounds that calm inflammation and support your immune system and even your brain. And probiotic foods like yogurt, kefir, sauerkraut, or kimchi introduce live bacteria that keep your gut balanced and healthy.
Gut health isn't just about food. How you live matters too. Moving regularly, managing stress, and spending time outside help good gut bacteria thrive. Dr. Shaw says these microbes 'produce special compounds called short-chain fatty acids that travel throughout your body and support health.' Exercise increases the variety of these microbes, boosts your immune system, and improves sleep — all protecting your gut lining and overall health.
To manage stress, simple actions like meditation, deep breathing, or walking outside balance your hormones, reduce inflammation, and protect your gut.
It's easy to chase the latest gut health trends, but your digestion works best with steady habits. And pay attention to what your gut needs daily. Balance your meals with whole foods that feed your microbiome. Or stay hydrated, and manage stress in ways you can maintain. Your gut will grow stronger and healthier as you practice these habits.
If you want to give your gut a boost, there are a few trusted products that fit well with Dr. Shaw's balanced approach. Start with a high-quality probiotic yogurt that contains live cultures to help maintain a healthy digestive balance. Siggi's Probiotic Skyr, Activia's Probiotic Yogurt, and Nancy's Probiotic Whole Milk Yogurt are known to be good options. For adding fiber easily, a ground flaxseed supplement can be mixed into smoothies or oatmeal—it's a simple way to increase your daily fiber intake and feed your good gut bacteria. If you're looking for fermented foods beyond yogurt, Bubbies Sauerkraut is a great option that contains live probiotics and no added preservatives. To support digestion naturally, try a prebiotic fiber powder like NOW Prebiotic Fiber Powder, which helps nourish beneficial microbes in your gut. Finally, for gentle digestive relief and enzyme support, Zenwise Health Digestive Enzymes provide a blend of enzymes that aid in breaking down food and can help reduce occasional bloating.
Gut health may be having a moment, but the hype often comes with a side of misinformation. If someone promises an overnight cure or a total 'reset' in just a few days, it's a sales pitch, not science. The microbiome adapts gradually, over weeks or even months, so quick fixes rarely deliver. Watch for red flags: products marketed with dramatic 'before and after' weight-loss photos, supplements without credible research or clear dosages, influencers urging you to 'DM for details' to skirt regulations, or at-home microbiome tests touted as diagnostic tools despite lacking FDA approval. You can protect yourself by sticking to information from qualified professionals, questioning anything extreme, expensive, or overly restrictive, and focusing on proven habits.
Click here to learn more about Activia

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Cosmopolitan
4 hours ago
- Cosmopolitan
Matcha is the trending drink of the moment: The truth on its side effects as shortage panic kicks in
Has anyone else noticed... that things are looking pretty green of late? It seems that matcha, a type of green tea, in all its various forms (be it an iced latte from Blank Street to an infused doughnut or a homemade recipe on TikTok) is everywhere. So much so, there is even rumoured panic about a shortage of the green tea in some popular chain stores, including (according to one distressed Reddit thread) some Starbucks cafés. This shortage is something that experts are warning could become a bigger problem when Trump's now-infamous tariffs fully kick in and due to Japan – where matcha originates – struggling with intense heat that is damaging some crops. Plus demand for matcha globally has soared 7% in the last year alone and according to data from Grand View Research, the market is set to be worth over $7 billion (£5 billion) by 2030. But where has all this hype around the Japanese green tea suddenly come from? And is its cult status as a wellness ingredient that's better for you than coffee actually legitimate? We asked two experts in the matcha field for the full truth on our newfound obsession… The steadily rising interest in Japan as a tourist destination over the last few years certainly has something to do with it, along with matcha itself being so gosh darn aesthetically pleasing – which lends itself well to social content. Plus, we're living in a world where wellness is more of a priority than ever, leading us to seek out healthier ingredients. Rania Salman, a registered dietitian and nutritionist verified on Doctify, a healthcare review platform, feels matcha's links to wellness are a big draw too. "People are looking for natural ways to boost their health and wellbeing, and [matcha's] striking green colour and links to traditional Japanese tea ceremonies add to its appeal," she explains. "Plus, it's incredibly versatile, from lattes to smoothies and even baking." It's not just a phase either, according to Olivia Minicucci, MS, RD, Dietician at popular matcha brand PerfectTed that launched in 2021, "Matcha isn't a passing fad. It's a habit-forming ingredient that delivers tangible benefits people can feel and as consumers prioritise clean, functional drinks over quick, synthetic fixes, its place in everyday life will only continue to grow." Their products are now stocked in the likes of Joe & the Juice and Black Sheep. For some brands and outlets, unfortunately the answer is yes. "Recent months have seen major shortages of ceremonial-grade matcha, resulting in widespread supply issues and the largest price increase in matcha's history," reveals Minicucci, who adds that luckily PerfectTed has remained largely unaffected. Teddie Levenfiche, the brand's co-founder adds, "Matcha supply constraints have been challenging, but we've been able to maintain consistent supply thanks to our efforts in building the strongest matcha supply chain in the world – rooted in long-standing relationships with our farmers and continued investment in strengthening our network." Not just delicious and pleasing to look at, matcha brings with it a whole new set of words, with many touting 'ceremonial grade' as the best option for drinks. But, err, what the heck actually is that? Salman explains that it's all to do with the age of the tea leaves. "Ceremonial grade matcha is made from the youngest, most tender tea leaves. It's finely ground to a smooth powder with a vibrant green colour and a subtle, sweet umami flavour. This type is meant to be whisked with water and enjoyed on its own," the expert notes, whereas culinary grade is derived from older leaves, with a stronger and more bitter taste. As the descriptor 'culinary grade' unsurprisingly notes, this type of matcha is better suited to baking (matcha cookies, anyone?). "While it's more affordable, it doesn't quite match the delicate flavour or the quality of nutrients found in ceremonial grade matcha," Salman says. Ceremonial grade also tends to be sourced more sustainably, so if that's important to you, this is something to keep in mind – however, there's a real lack of regulation in the space, details Minicucci. "Ceremonial grade might sound like a fixed standard - but the truth is, there's no global regulation around what qualifies. Any brand can put it on a label, whether or not their matcha meets the benchmarks that experts actually use to assess quality. That's why it's so important to shop with trusted brands." 'Better' is a pretty subjective word, admittedly, so it depends what you're looking for in a beverage. Much like coffee, matcha contains caffeine so it'll still put a pep in your step, but unlike coffee, it's less likely to cause jitters or an anxiety spike if you consume too much. Minicucci explains, "Matcha and coffee work in different ways due to their distinct caffeine profiles and other compounds. When it comes to caffeinated release, the caffeine in coffee is absorbed quickly, leading to a fast, often intense spike, followed by a potential 'crash' when its effects wear off. "A standard cup of coffee contains around 95mg of caffeine. Matcha, on the other hand, contains less caffeine per serving (about 60mg per cup), but the caffeination it provides tends to be more sustained and gradual due to the presence of L-theanine, an amino acid that promotes relaxation without drowsiness." Salman adds that matcha is also rich in antioxidants "which support cell health and may help reduce stress." On the other end of the spectrum (and in defence of flat whites the world over), coffee has its own great antioxidants that are linked to reduced risks of conditions like Parkinson's disease and type 2 diabetes, Salman shares. "Ultimately, whether matcha or coffee is better comes down to your personal caffeine tolerance, which effects you want, and your taste preferences." Just a final FYI, how you prep your matcha can make a huge difference to the taste and intensity of it, shares Salman. "Using more powder or hotter water will increase the caffeine content and change the flavour." If you're new to the matcha scene, she advises starting small – and keeping in mind that if you're mixing in syrups, sweeteners or certain milks, the calorie count can jump up pretty easily. Jennifer Savin is Cosmopolitan UK's multiple award-winning Features Editor, who was crowned Digital Journalist of the Year for her work tackling the issues most important to young women. She regularly covers breaking news, cultural trends, health, the royals and more, using her esteemed connections to access the best experts along the way. She's grilled everyone from high-profile politicians to A-list celebrities, and has sensitively interviewed hundreds of people about their real life stories. In addition to this, Jennifer is widely known for her own undercover investigations and campaign work, which includes successfully petitioning the government for change around topics like abortion rights and image-based sexual abuse. Jennifer is also a published author, documentary consultant (helping to create BBC's Deepfake Porn: Could You Be Next?) and a patron for Y.E.S. (a youth services charity). Alongside Cosmopolitan, Jennifer has written for The Times, Women's Health, ELLE and numerous other publications, appeared on podcasts, and spoken on (and hosted) panels for the Women of the World Festival, the University of Manchester and more. In her spare time, Jennifer is a big fan of lipstick, leopard print and over-ordering at dinner. Follow Jennifer on Instagram, X or LinkedIn.


Los Angeles Times
17 hours ago
- Los Angeles Times
Debunking #GutTok — What Works & What Doesn't
LA Times Studios may earn commission from purchases made through our links. If you've spent any time on TikTok recently, you've probably stumbled into the world of gut health. The #GutTok hashtag alone has racked up more than six billion views, making gut health comparatively one of the most popular wellness topics online. Fermented foods, fiber bombs, cleanses, and probiotic drinks flood your feed. It's easy to feel overwhelmed or misled. Which trends are real gut-boosters? Which are marketing smoke and mirrors? And what does science actually say? Well, integrative medicine physician (and Activia's gut glow-up guru), Dr. Amy Shaw, shared her knowledge with LA Times Studios to determine what really works. Many products that claim to support gut health don't actually help your body. Dr. Shaw says, 'There's people selling all kinds of tonics and cleanses and all kinds of things that actually have nothing to do with the gut and might hurt you more than it'll help you.' Take yogurt, which is often the poster child of probiotic foods is a good example. 'Everybody's like, 'Oh, yogurt is yogurt.' But that's just not true. There are yogurts out there that actually have no live bacteria,' Dr. Shaw explains. Pasteurization and processing can destroy probiotics, and some brands load them up with sugar, which feeds the less-friendly microbes in your gut. If you want probiotics that make it to your digestive tract, you need specifics. Strain names and to know what they are claiming to treat (i.e., Bifidobacterium longum for reducing inflammation) and a dose between at least 1 billion and 10 billion colony-forming units (CFUs) per serving. If neither is listed, it's likely not doing much for your microbiome. Want to know if a product is truly healthy? Check the label. Just because it says 'gut healthy' doesn't mean it is. Dr. Shaw advises, 'You have to look at the back of the product and see if the bacteria are listed. Look for probiotic species listed. If you don't see it, then it's probably not a probiotic food.' Too much added sugar can shift the microbial balance toward species that thrive on simple carbs and crowd out the beneficial bacteria you are trying to nurture. This imbalance can fuel inflammation and digestive discomfort, so if you're going to have a 'gut healthy' drink with 20 grams of sugar, this will send mixed messages to your microbiome and actually do more harm than good. She adds, 'A lot of drinks or products will have a label on it that says 'gut healthy,' but that doesn't necessarily mean that it has fiber, or probiotics, or anything that's good for your gut.' Fiber fuels your good gut bacteria, and probiotics bring in live microbes that help keep your digestive system balanced. Without these, a product might just give you the placebo effect. Juice cleanses and gut 'resets' have become major trends. The idea of hitting a quick reset button on your digestion is undeniably appealing. But the science suggests otherwise. And while many of us are looking for a quick fix, what really works is food and nutrition. 'There's no FDA-approved test for juice cleanses, and the best way to change your gut is through food,' Dr. Shaw explains. Juice cleanses are typically low in fiber, protein, and fat (because you're just drinking juice), which are nutrients your body needs to keep digestion steady and blood sugar balanced. That said, a few days of drinking only juice will most likely make you feel refreshed and temporarily less bloated, but relying on juice alone for too long can actually shrink the variety of bacteria in your gut, which is the last thing you want. Some popular gut hacks can backfire, as they're not supported by scientific evidence, Dr. Shaw explains. Try focusing on simple, reliable habits that can work better over time, like eating plenty of fiber and drinking enough water. Sounds too easy, but these small changes can really help create a healthy environment for good bacteria to thrive. What does a gut-friendly routine actually look like? Dr. Shaw breaks it down like this: '30 grams of protein in the morning, 30 grams of fiber throughout the day, and three probiotic foods every day.' No complicated supplements or pricey powders required. Just real, everyday food. Protein helps your body bounce back after fasting overnight and keeps your energy up. Fiber is the fuel your good gut bacteria love — it helps them make special compounds that calm inflammation and support your immune system and even your brain. And probiotic foods like yogurt, kefir, sauerkraut, or kimchi introduce live bacteria that keep your gut balanced and healthy. Gut health isn't just about food. How you live matters too. Moving regularly, managing stress, and spending time outside help good gut bacteria thrive. Dr. Shaw says these microbes 'produce special compounds called short-chain fatty acids that travel throughout your body and support health.' Exercise increases the variety of these microbes, boosts your immune system, and improves sleep — all protecting your gut lining and overall health. To manage stress, simple actions like meditation, deep breathing, or walking outside balance your hormones, reduce inflammation, and protect your gut. It's easy to chase the latest gut health trends, but your digestion works best with steady habits. And pay attention to what your gut needs daily. Balance your meals with whole foods that feed your microbiome. Or stay hydrated, and manage stress in ways you can maintain. Your gut will grow stronger and healthier as you practice these habits. If you want to give your gut a boost, there are a few trusted products that fit well with Dr. Shaw's balanced approach. Start with a high-quality probiotic yogurt that contains live cultures to help maintain a healthy digestive balance. Siggi's Probiotic Skyr, Activia's Probiotic Yogurt, and Nancy's Probiotic Whole Milk Yogurt are known to be good options. For adding fiber easily, a ground flaxseed supplement can be mixed into smoothies or oatmeal—it's a simple way to increase your daily fiber intake and feed your good gut bacteria. If you're looking for fermented foods beyond yogurt, Bubbies Sauerkraut is a great option that contains live probiotics and no added preservatives. To support digestion naturally, try a prebiotic fiber powder like NOW Prebiotic Fiber Powder, which helps nourish beneficial microbes in your gut. Finally, for gentle digestive relief and enzyme support, Zenwise Health Digestive Enzymes provide a blend of enzymes that aid in breaking down food and can help reduce occasional bloating. Gut health may be having a moment, but the hype often comes with a side of misinformation. If someone promises an overnight cure or a total 'reset' in just a few days, it's a sales pitch, not science. The microbiome adapts gradually, over weeks or even months, so quick fixes rarely deliver. Watch for red flags: products marketed with dramatic 'before and after' weight-loss photos, supplements without credible research or clear dosages, influencers urging you to 'DM for details' to skirt regulations, or at-home microbiome tests touted as diagnostic tools despite lacking FDA approval. You can protect yourself by sticking to information from qualified professionals, questioning anything extreme, expensive, or overly restrictive, and focusing on proven habits. Click here to learn more about Activia


Newsweek
a day ago
- Newsweek
Woman Buys $3 Bag of Pens at Thrift Store—Then Discovers Their True Value
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. An Ohio woman has revealed how a seemingly ordinary bag of pens purchased from a local thrift store ended up being worth substantially more. In a video posted to TikTok under the handle @cosmicdealheather, the eagle-eyed thrifter revealed how a bag of pens she recently purchased for just $3 ended up being worth somewhere in the region of $100. "You might be wondering why you would buy a bag of pens that's pretty much worthless?" she says on the clip. "The answer is not if they are drug rep pens." "I have been selling things on eBay for 19 years and have sold different pharmaceutical rep pieces over that time period," user @cosmicdealheather, who requested her real name be omitted from this story, told Newsweek. "Certain ones have a market just because it's funny to say you own a Viagra pen or want an Adderall note pad to match your prescription," the poster said. To understand how this all started, you have to go back to 2006 and the publication of a report in the American Medical Association Journal of Ethics. It concluded that even the cheapest of gifts, whether they be T-shirts, cuddly toys or, of course, pens, were capable of influencing physician prescribing decisions. By 2008, the pharmaceutical industry reached an industrywide agreement that brought an end to gift giving of this kind and, in the process, turned those gifts still in circulation into something approaching collectors' items. At the time of writing, there are currently over 2,100 listings under the search term "Drug Rep Pen" on eBay. Highlights include a metal Zoloft pen on offer for $89 and a pair of brand-new OxyContin pens for sale at $79.99. Cosmicdealheather said that pens linked to companies making "painkillers, antidepressants, stimulants, sleep aids, or benzos [benzodiazepines] tend to be the ones people want." She added that, while there is a market for these pens on sites like eBay, it can pay off to cast your net a little wider when it comes to making money off them. "You can find them at thrift stores, estate sales, garage sales, anywhere someone might have old stuff they want to get rid of," the poster said. This new bag of pens contains a few interesting ones and will fetch a decent price once she divides it up into a few different listings. However, there are even more valuable items out there. "I haven't found any of the really expensive ones," the poster said. However, she has had luck with other pharma merch in the recent past. "I find drug rep merch a few times a year while thrifting," she said. "Last year, I got a whole box full of Zoloft tissues for free at a garage sale, so maybe one big score a year." Though it is far from an exact science, Cosmicdealheather said that the demand for these items means anyone scouring the shelves at their local thrift store would be wise to take a closer look at any pens up for sale. "If they see a bag of pens or something at the thrift store and it's full of pharmaceutical pens, it might have value," the poster said.