Instructure eyes 100% growth in PH market in next 5 years
According to Instructure managing director for Asia-Pacific Harrison Kelly, the company posted 100% growth in its number of its customers and students from 2020 to 2025, which it is looking to sustain from 2025 to 2030.
"We are hugely supportive of this market and we think there is going to be significant uptake of digital model learning technologies, and we're humbled to be able to be a part of that," he told GMA News Online in an interview in the company's new office space in Quezon City.
"We look forward to continued growth in the same rate that we've seen since 2020, if not more, and we can't wait to see what that means not only for institutions and education, but also for how we're helping supporting the job market, how we're thinking about digital literacy, the digital infrastructure that we're investing in here, and at the core of that is Filipinos. We're very happy with that," he added.
Kelly did not provide absolute figures for the current customer base of the company.
With Instructure's Asia-Pacific headquarters located in Sydney, Australia and its main office in Salt Lake City, Utah, the company deemed it fit to establish an office in the Philippines, after launching operations in the country in 2017.
"We have opened and invested in this office because we know that this is the next chapter of our growth," Kelly said, noting that the company currently has a workforce of 150 in the Philippines, with expansions planned out that would be commensurate to the growth in the market.
"One of the reasons in which we've invested in this market is because we believe that our mission and how we've anticipated the future is really aligned with what DepEd (Department of Education) and CHED (Commission on Higher Education) are doing," he added.
The Philippine office also comes as the country is said to be Instructure's top market in the region. It is set to strengthen the company's global 24/7 support model for educators and institutions for its flagship product Canvas learning management system (LMS).
"We are establishing a formal presence in the Philippines to better serve the unique needs of our growing customer base," Kelly said.
Based on the Instructure's 2025 State of Higher Education - Philippines Report, 83% of educators in the country prioritze lifelong learning for students, but 93% agreed that an improvement in technologies and infrastructure would ease the implementation of lifelong learning initiatives.
Instructure's Canvas is being used in top-rated universities in the Philippines, including the Ateneo de Manila University, the De La Salle University, and the University of Santo Tomas. — VDV, GMA Integrated News
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