A major Canadian flag maker's sales have doubled from a year ago as tensions mount with U.S. — ‘The more Trump talks, the more flags we sell'
The blustery winter months are usually the slowest of the year for Flags Unlimited, which claims to be Canada's largest flag producer. In the past six weeks, however, sales are double what they were a year ago.
The boost in demand for the maple leaf-stamped, red-and-white flag is a result of a surge in Canadian patriotism, according to Flags Unlimited co-owner Matt Skipp, fueled by tensions with the U.S., which have been stoked by President Donald Trump.
'This recent animosity, or negotiation, or Trump-talk has absolutely lit a fire under flag sales,' Skipp told Fortune. 'The more Trump talks, the more flags we sell.'
The Barrie, Ontario-based company typically sells about 500,000 Canadian flags a year. Skipp predicts a 30% to 50% increase in total annual sales if demand continues at its current pace.
Trump has ruffled Canadian feathers early in his second term. After initially introducing a 25% tariff on imports from Canada and Mexico at the beginning of the month, Trump delayed the implementation of the tax for 30 days, saying the countries had agreed to talks to increase border security. Canadian Prime Minister Justin Trudeau called for a retaliatory tariff on some American goods—like orange juice, toilets, and some steel products—whenever Trump decides to reintroduce the levy.
Trump also doubled down this week on calls for Canada to become the U.S.'s '51st state', claiming the U.S. loses $200 billion per year to its northern neighbor. The Trump-Vance transition team previously attributed the figure to U.S. defense spending, which benefits Canada, and the trade deficit of $67.9 billion dollars between the two countries—much of which comes from the U.S.'s reliance on Canadian oil. Trudeau rebutted that the U.S. proposals to annex Canada came from the desire for its natural resources. The White House did not respond to Fortune's request for comment.
Canadians have made their discontent with Trump's proposals known. Hockey fans in Montreal booed the U.S. national anthem before America faced off against Finland in game one of the 4 Nations Face-Off Thursday, while remaining silent for Finland's anthem. Last week, Toronto Raptors fans likewise booed during the 'Star-Spangled Banner' ahead of their NBA team's victory over the New York Knicks.
The influx of Canadian pride has meant Flags Unlimited has had to adapt to the influx in demand, Skipp said. The company is considering adding extra shifts for its 50 full-time employees.
'We're kind of concerned about our ability to keep up for the first time ever,' he said. 'We're just getting inundated.'
The eagerness to show love for Canada may be coming at the expense of demand for American goods. In response to the rising tensions between the North American neighbors, Canadians have begun boycotting American products and have refused to travel across the border to support U.S. tourism.
'Now is the time to choose Canada,' Trudeau said on Feb. 2 following the announcement of Trump's tariffs. 'It might mean changing your summer vacation plans to stay here in Canada and explore the many national and provincial parks, historical sites, and tourist destinations our great country has to offer.'
The travel boycott could take a toll on U.S. industries. According to the U.S. Travel Association, a 10% loss in travelers from Canada could mean 2 million fewer visits and an estimated $2.1 billion loss for the travel and hospitality industries.
Other Canadian consumers are avoiding American produce in grocery stores, ditching California fruits for local fare and drinking Canadian whisky instead of Kentucky bourbon.
'The rhetoric about tariffs, the mockery of our prime minister, and the musing about us becoming the 51st state, that did it for all of us,' one boycotting Ontarian told CNN Travel earlier this month. 'Everyone was in agreement that we're not going [to the U.S.]. We're going to keep our money in our own country.'
This story was originally featured on Fortune.com
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The meeting will come as the two sides race to secure a deal ahead of next Friday — Trump's self-imposed deadline for 30% tariffs on EU goods to kick in. On Friday, Trump put the odds of a deal at "50-50." From the report: Bloomberg reports that European Commission President Ursula von der Leyen will meet with President Trump this weekend as he travels to his golf club in Scotland in a bid to secure a trade deal. The meeting will come as the two sides race to secure a deal ahead of next Friday — Trump's self-imposed deadline for 30% tariffs on EU goods to kick in. On Friday, Trump put the odds of a deal at "50-50." From the report: Trump: 'We haven't really had a lot of luck with Canada' President Trump on Friday expressed pessimism on US trade negotiations with Canada, suggesting he may simply impose threatened 35% tariffs on Canadian goods not covered by the existing US-Canada-Mexico trade agreement. "We haven't really had a lot of luck with Canada. I think Canada could be one where there's just a tariff, not really a negotiation," he said. More from Reuters: President Trump on Friday expressed pessimism on US trade negotiations with Canada, suggesting he may simply impose threatened 35% tariffs on Canadian goods not covered by the existing US-Canada-Mexico trade agreement. "We haven't really had a lot of luck with Canada. I think Canada could be one where there's just a tariff, not really a negotiation," he said. More from Reuters: Boston Beer Company says strong profits helped brewer absorb tariff costs The Boston Beer Company (SAM) continues to feel the effects of President Trump's tariffs, but a strong quarter of sales and profit is helping the Samuel Adams brewer absorb some of those cost increases. Boston Beer expects tariffs to add about $15 million to $20 million in costs for the full year. Previously, it modeled tariff costs of $20 million to $30 million. Expect the company to raise prices by 1% to 2% to offset some of the costs as well, executives said. Boston Beer did see tariffs negatively affect its gross margin toward the end of the second quarter, but it benefited from improved brewery efficiencies. For the second quarter, the company reported profits of $5.45 per share on revenue of $625 million, versus estimates for earnings of $4.00 per share on $588 million, according to S&P Global Market Intelligence. "Right now, I think we're very happy with the performance," Boston Beer CEO Michael Spillane said on the earnings call. "Not only that, but that's allowed us to offset some of the tariffs that we've seen so far." The Boston Beer Company (SAM) continues to feel the effects of President Trump's tariffs, but a strong quarter of sales and profit is helping the Samuel Adams brewer absorb some of those cost increases. Boston Beer expects tariffs to add about $15 million to $20 million in costs for the full year. Previously, it modeled tariff costs of $20 million to $30 million. Expect the company to raise prices by 1% to 2% to offset some of the costs as well, executives said. Boston Beer did see tariffs negatively affect its gross margin toward the end of the second quarter, but it benefited from improved brewery efficiencies. For the second quarter, the company reported profits of $5.45 per share on revenue of $625 million, versus estimates for earnings of $4.00 per share on $588 million, according to S&P Global Market Intelligence. "Right now, I think we're very happy with the performance," Boston Beer CEO Michael Spillane said on the earnings call. "Not only that, but that's allowed us to offset some of the tariffs that we've seen so far." 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Reuters reports: South Korean battery firm LG Energy ( Solution warned on Friday of a further slowdown in demand by early next year due to U.S. tariffs and policy uncertainties after it posted a quarterly profit jump. Its major customers Tesla (TSLA) and General Motors (GM) warned of fallout from U.S. tariffs and legislation that will end federal subsidies for EV purchases on September 30. "US tariffs and an early end to EV subsidies will put a burden on automakers, potentially leading to vehicle price increases and a slowdown in EV growth in North America," CFO Lee Chang-sil said during a conference call. Read more here. Japan, US differ on how trade-deal profits will be split Japan said Friday that profits from the $550 billion investment deal with the US will be shared based on how much each side contributes. A government official suggested the US will also put in significant funds, but details of the scheme remain unclear. The White House had announced earlier in the week that the US would retain 90% of the profits from the $550 billion US-bound investment and loans that Japan would exchange in return for reduced tariffs on auto and other exports to the US. This would mean that returns would be split 10% for Japan and 90% for the US, according to the White House official, and that it would be "based on the respective levels of contribution and risk borne by each side." Bloomberg News reports: Read more here. Japan said Friday that profits from the $550 billion investment deal with the US will be shared based on how much each side contributes. A government official suggested the US will also put in significant funds, but details of the scheme remain unclear. The White House had announced earlier in the week that the US would retain 90% of the profits from the $550 billion US-bound investment and loans that Japan would exchange in return for reduced tariffs on auto and other exports to the US. This would mean that returns would be split 10% for Japan and 90% for the US, according to the White House official, and that it would be "based on the respective levels of contribution and risk borne by each side." Bloomberg News reports: Read more here. US business activity rises; tariffs fuel inflation concerns US business activity rose in July, but companies increased the prices for goods and services, supporting the view from economists that inflation will accelerate in the second half of 2025 and it will mainly be due to tariffs on imports. Reuters reports: Read more here. US business activity rose in July, but companies increased the prices for goods and services, supporting the view from economists that inflation will accelerate in the second half of 2025 and it will mainly be due to tariffs on imports. Reuters reports: Read more here. It sounds like Trump now has a new minimum tariff rate: 15% President Trump set a new rhetorical floor for tariffs on Wednesday night in comments in a shift that raises the president's baseline rate from 10%. Yahoo Finance's Ben Werschkul writes: Read more here. President Trump set a new rhetorical floor for tariffs on Wednesday night in comments in a shift that raises the president's baseline rate from 10%. Yahoo Finance's Ben Werschkul writes: Read more here. Keurig Dr. Pepper brewer sales volume drops 22%, CEO says tariff impacts 'will become prominent' Keurig Dr. Pepper CEO Tim Cofer said that tariffs are putting additional pressure on the company in an earnings call Thursday, especially when it comes to its coffee business, which KDP expects to be "subdued" for the remainder of the year. "Commodity inflation will build as we roll into the back half and we roll into our higher cost hedges on green coffee," Cofer said. "The tariff impacts will become prominent. And we all know that tariff situation is a bit fluid." Keurig is one of the biggest coffee importers in the US, along with Starbucks (SBUX) and Nestle (NSRGY). The US sources most of its coffee from Brazil, which is set to face 50% tariffs on its products on Aug. 1, and Colombia, which faces a tariff rate of 10%. In Keurig's coffee business, appliance volume decreased 22.6% during the quarter, reflecting impacts of retailer inventory management, and K-Cup pod volume decreased 3.7%, reflecting category elasticity in response to price increases, the company reported. "Our retail partners will likely continue to manage their inventory levels tightly, in particular on brewers," Cofer commented. "And then finally, you know we did a round of pricing at the beginning of the year. We've announced another round of pricing that will take effect next month, and we'll need to closely monitor how that elasticity evolves." Read more about Keurig earnings here. Keurig Dr. Pepper CEO Tim Cofer said that tariffs are putting additional pressure on the company in an earnings call Thursday, especially when it comes to its coffee business, which KDP expects to be "subdued" for the remainder of the year. "Commodity inflation will build as we roll into the back half and we roll into our higher cost hedges on green coffee," Cofer said. "The tariff impacts will become prominent. And we all know that tariff situation is a bit fluid." Keurig is one of the biggest coffee importers in the US, along with Starbucks (SBUX) and Nestle (NSRGY). The US sources most of its coffee from Brazil, which is set to face 50% tariffs on its products on Aug. 1, and Colombia, which faces a tariff rate of 10%. In Keurig's coffee business, appliance volume decreased 22.6% during the quarter, reflecting impacts of retailer inventory management, and K-Cup pod volume decreased 3.7%, reflecting category elasticity in response to price increases, the company reported. "Our retail partners will likely continue to manage their inventory levels tightly, in particular on brewers," Cofer commented. "And then finally, you know we did a round of pricing at the beginning of the year. We've announced another round of pricing that will take effect next month, and we'll need to closely monitor how that elasticity evolves." Read more about Keurig earnings here. The EU's Trump insurance As my colleague detailed below, EU member states voted to impose tariffs on over $100 billion of US goods from Aug. 7. The Financial Times reported that this move that allows the bloc to impose the levies quickly at any point in the future should its trade relationship with the US take a turn for the worse. From the report: Read more here (subscription required). As my colleague detailed below, EU member states voted to impose tariffs on over $100 billion of US goods from Aug. 7. The Financial Times reported that this move that allows the bloc to impose the levies quickly at any point in the future should its trade relationship with the US take a turn for the worse. From the report: Read more here (subscription required). Europe approves $100B-plus tariff backup plan A report in the Wall Street Journal on Thursday said that the European Union has now approved its retaliatory tariff package on US goods that could start in August if no trade agreement is reached. The EU announced on Wednesday that it will hit the US with 30% tariffs on over $100 billion worth of goods in the event that no deal is made and if President Trump decides to follow through with his threat to impose that rate on most of the bloc's exports after Aug. 1. The US exports, which would include goods such as Boeing (BA) aircraft, US-made cars and bourbon whiskey would all face heavy tariffs that match Trump's 30% threat. The approval of the package comes despite the growing optimism that the US and EU will reach a deal that would put baseline tariffs on the bloc at 15%, matching the level the US applied to Japan. The EU is keen to reach a deal with the US but as a cautionary measure has approved 30% tariffs if a deal is not made. A report in the Wall Street Journal on Thursday said that the European Union has now approved its retaliatory tariff package on US goods that could start in August if no trade agreement is reached. The EU announced on Wednesday that it will hit the US with 30% tariffs on over $100 billion worth of goods in the event that no deal is made and if President Trump decides to follow through with his threat to impose that rate on most of the bloc's exports after Aug. 1. The US exports, which would include goods such as Boeing (BA) aircraft, US-made cars and bourbon whiskey would all face heavy tariffs that match Trump's 30% threat. The approval of the package comes despite the growing optimism that the US and EU will reach a deal that would put baseline tariffs on the bloc at 15%, matching the level the US applied to Japan. The EU is keen to reach a deal with the US but as a cautionary measure has approved 30% tariffs if a deal is not made. Trump tariffs wreaking havoc in Brazil's citrus belt Reuters reports: Read more here. Reuters reports: Read more here.
Newsweek
17 minutes ago
- Newsweek
Donald Trump Trashed in Scotland's Biggest Newspaper: 'Menace'
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. President Donald Trump's visit to Scotland has drawn intense criticism from Scotland's largest newspaper, The Daily Record, which called him a "menace" in an editorial while also urging U.K. leaders to pursue pragmatic engagement for the sake of long-term relations. Newsweek contacted Trump's team for a response to the report via email. Why It Matters The comments come after Scottish police have told Newsweek a "significant" operation was being planned in expectation of protests against Trump during his time in Scotland, where he will visit his newest golf course. In 2018, thousands of protesters gathered when Trump visited his Scottish golf courses during his first term. President Donald Trump reacts as he plays a round of golf at Trump Turnberry golf course on July 27, 2025 in Turnberry, Scotland. President Donald Trump reacts as he plays a round of golf at Trump Turnberry golf course on July 27, 2025 in Turnberry, Scotland. Getty Images What To Know On the eve of Trump's five-day trip to Scotland, The Daily Record published a strong editorial criticizing his actions. The newspaper described Trump as a "menace who has caused chaos at home and abroad," referencing his refusal to accept defeat in the 2020 U.S. presidential election, perceived support for protesters involved in the January 6 attack on the U.S. Capitol, and his public statements regarding foreign leaders including Ukrainian President Volodymyr Zelensky and Russian President Vladimir Putin. The editorial also said that Trump's status as a "convicted felon" was contributing to Scottish protesters' outrage. Despite these criticisms, the paper urged leaders such as U.K. Prime Minister Keir Starmer and Scotland's First Minister John Swinney to maintain engagement with Trump for economic and diplomatic reasons, citing decades-long U.S.-UK security ties and potential leverage on international issues such as tariffs and foreign conflicts. What People Are Saying Sarah Malone, executive vice president of Trump International, said in a press release sent to Newsweek: "The Trump family has a deep affection for Scotland, not only as the home of golf, but as the ancestral home of President Trump's beloved mother, Mary Anne MacLeod. We are therefore delighted to confirm that we are planning the creation of a memorial garden in honor of Mary Anne MacLeod as a fitting tribute to her name and legacy." Born on the Isle of Lewis in the Outer Hebrides, MacLeod moved to the U.S. in 1930 and became a naturalized citizen in March 1942. What Happens Next Trump's visit is expected to draw protests throughout Scotland, as noted by The Daily Record. U.K. and Scottish leaders face the challenge of balancing domestic opposition to Trump's policies and character with the need to maintain and potentially strengthen critical U.S.-UK relationships.
