Nykaa in-house brands cross Rs 2,100 GMV in FY25
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Omnichannel beauty and fashion retailer FSN E-Commerce achieved a gross merchandise value (GMV) of Rs 2,100 crore with its House of Nykaa brands in the financial year ended March 2025, according to the company's annual report. This marks a five-year compound annual growth rate (CAGR) of 52%.GMV refers to the total amount of merchandise sold over a period of time before deducting discounts, returns, or shipping costs.The House of Nykaa combines seven beauty and five fashion brands owned by FSN E-Commerce, the parent entity of Nykaa. The company has set a GMV target of Rs 6,000 crore for the brands by FY30. The company reported 14.4% of beauty GMV coming from the House of Nykaa – beauty brands, and 11.2% of fashion GMV from the House of Nykaa – fashion brands.Nykaa reported a 25% year-on-year (YoY) growth in its overall GMV to Rs 15,604 crore, with beauty sales accounting for 75.5% and fashion for the rest, the document showed.The seven beauty brands under the House of Nykaa portfolio grew their GMV by 55% YoY to Rs 1,695 crore, contributing 14.4% of beauty GMV, up from 12.1% in FY24, wrote Nykaa managing director and chief executive Falguni Nayar in the annual report.Skincare brand Dot & Key recorded a GMV of Rs 900 crore, growing over 12x since its acquisition in September 2021, Nayar mentioned. Nykaa Cosmetics posted a GMV of Rs 350 crore, and Kay Beauty crossed a GMV of Rs 240 crore.'Looking forward, we have a clear growth strategy. The first pillar is to maintain our dominance in the makeup industry. The second pillar is winning in skincare with Dot & Key… and Earth Rhythm, our clean beauty brand. The third pillar involves investing in high-growth categories,' the Nykaa CEO said.'Looking ahead, our focus is to double down on product innovation, expand our distribution thoughtfully, and unlock growing categories like clean beauty and fragrances. With a sharp lens on sustainable brand building, we believe our House of Brands will continue to be a strong and profitable growth vector,' said Adwaita Nayar, CEO of Nykaa Fashion and head of owned brands.For the three months ended in March, FSN E-Commerce reported a net profit of Rs 19 crore , nearly double the figure from the year-ago period. Operating revenue rose 23.6% YoY to Rs 2,016.7 crore, led by growth in the beauty and personal care segment.
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