Saudi Arabian Label Kaf by Kaf Launches Global Collection With Adidas
Mar 09, 2025
Saudi designer Kawthar Alhoraish, founder of Kaf by Kaf, introduces Lightbound, a sportswear collection for SS25 created in partnership with Adidas. Rooted in Saudi Arabia's cultural heritage, the collection brings together traditional design elements and functional, contemporary silhouettes.
Under the theme 'The Lines that Connect Us,' Alhoraish incorporates diagonal and linear patterns that reference Saudi craftsmanship and design traditions, while also reflecting broader ideas of movement and connection. The collection is presented through a unisex campaign, featuring Kuwaiti-born Lebanese actress Laila Abdullah, Bahraini influencer Abbas Alafoor, and Dubai-based creatives Shahd Batal and Abdulrahman Abu Ebied.
Shot against stone walls and dimly lit alleyways, the campaign blends heritage with modernity, positioning Lightbound within a growing dialogue on the intersection of sportswear and cultural identity.
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