Samsung unveils new Bespoke AI lineup

Korea Herald

30-03-2025

Touchscreen displays and smarter Bixby offer strengthen AI experience for users
Samsung Electronics on Sunday introduced its latest lineup of 2025 Bespoke AI home appliances, boasting advanced artificial intelligence technology and larger screens to support more personalized user experiences.
Hosting a press unveiling event on Friday, Samsung said it has expanded the number of home appliances and devices that incorporate the company's AI features, and that more have screens for enhanced connectivity experiences.
'Beyond hardware innovation, Samsung aims to provide an AI home experience that understands, cares for and solves problems for users through device connectivity and AI technology,' Moon Jong-seung, vice president and head of development at Samsung's Digital Appliances Division said in the presentation.
Samsung introduced the AI home application solutions focused on three key principles: easy to use, care, and saving (time and energy).
At the center of the experience is the AI Home touchscreen interface, built directly into the appliances. According to Moon, the screens allow users to monitor and control all SmartThings connected devices remotely. It supports Wi-Fi, Zigbee, and Matter Thread protocols, eliminating the need for a separate hub to control other Internet of Things devices such as lights and switches, the vice president said.
The tech giant also introduced an upgraded version of its voice assistant, Bixby, which can distinguish family members by voice through the new Voice ID technology.
Among the new features is Home Monitoring, which alerts users if expected household activities, such as opening the fridge, are not detected. If suspicious activity is sensed in an empty home, users can remotely check the interior via the robot vacuum, upon the monitoring alert.
While some product prices may increase to accommodate the advanced AI features and improved performance, Moon explained the company is working to reduce overall costs by standardizing and sharing components across its appliance lineup.
The 2025 Bespoke AI Hybrid refrigerator now features a 9-inch display, which features a Daily Board dashboard offering an overview of users' schedules, local weather and meal recommendations. Its upgraded AI Vision Inside 2.0 recognizes up to 37 types of fresh food — up from 33 — and notifies users when items are nearing expiration.
The Bespoke AI Combo washer-dryer now also features Korea's largest laundry capacity of 25 kilograms for washing and 18 kg for drying. A quick course now completes both washing and drying in just 79 minutes — 20 minutes faster than the previous model — the company said.
The new Bespoke AI Jet stick vacuum is made with 400 watts of suction power, which is the highest in its class, and runs longer with 100 minutes on a single battery. Its upgraded AI Mode 2.0 enables the vacuum to detect floor types and spatial features like corners and walls to automatically adjust suction power.
The tech giant also unveiled the upgraded robot vacuum, Bespoke AI Steam, which features Samsung's patented motor technology to more than double the suction power. The new product detects both liquid and space types and comes with an automatic water supply and drainage for user convenience.
"Since the launch of our robot vacuum cleaner AI Steam last year, the market share has risen quickly from zero to 30 percent," Lim Sung-taek, vice president in charge of domestic sales, said.
"Our goal this year is to become No. 1 (in robot vacuums). What really sets it apart is not only top-tier cleaning performance, but the enhanced security features as well."
From this year, Knox Matrix will be applied to all of Samsung's Wi-Fi-enabled products, Samsung said. Knox Vault, which stores sensitive data such as passwords in a separate security chip, is also being applied for the first time to screen-equipped appliances and robot vacuums. The company is also implementing Post-Quantum Cryptography to protect from possible future cybersecurity threats.