Bahama Breeze to shut down? Darden restaurant franchise looking to sell Caribbean-themed chain
Darden confirms exit after widespread closures
Darden CEO Rick Cardenas said during the company's earnings call on Friday that Bahama Breeze is no longer a strategic focus. He confirmed that the company is seeking 'strategic alternatives' for the brand, which means selling it or possibly converting the restaurants.
Your bestie deserves the best gift. 💖 pic.twitter.com/LyyKa1vURU — Bahama Breeze (@BahamaBreeze) December 5, 2024
'We have made the difficult decision that these remaining locations are not a strategic priority for us,' Cardenas said. 'We also believe this brand and these restaurants have the potential to benefit from a new owner.'
The company closed 15 locations last month across Florida, New York, New Jersey, Illinois, Massachusetts, Nevada, and Michigan. Currently only 14 Bahama Breeze outlets are functional.
Future uncertain for the Island-themed chain Bahama Breeze
Bahama Breeze built its identity around a tropical atmosphere and Caribbean-style menu. Dishes like Jamaican jerk chicken pasta, yuca cheese sticks, and colourful cocktails have long drawn in regulars. But with fewer locations and no future investment from Darden, the brand's future looks uncertain.
kid's Mac and Cheese... iykyk pic.twitter.com/WU94jYKN4L — Bahama Breeze (@BahamaBreeze) November 18, 2024
Darden CEO Rick Cardenas also noted that if no buyer steps forward, Darden might turn the remaining Bahama Breeze outlets into one of its other successful brands, possibly Olive Garden or LongHorn Steakhouse. This means the beloved "island escape" theme may soon vanish from the dining map.
A larger trend in the American restaurant industry
Bahama Breeze isn't the only restaurant chain facing trouble. Across the country, rising costs and shifting customer habits are forcing brands to downsize or shut down completely.
According to reports, Hooters filed for bankruptcy earlier this year to restructure nearly $400 million in debt. The company has said it plans to continue under a franchise model, even after closing several outlets.
As Darden focuses on its stronger brands, Bahama Breeze becomes the latest in a growing list of once-popular chains struggling to survive in a changing industry.
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