Shania Twain once worked the McDonald's drive-thru. Here's what she says she learned
Now, Twain is teaming up with McDonald's Canada for a limited-time promotion that blends deep-fried nostalgia with a touch of country flair. Launching Aug. 12, the All Dressed Up campaign features All Dressed McShaker Fries (fries served with all-dressed seasoning), a baked strawberry pie, and a cowboy boot keychain (to go with your cowboy-themed Labubu, of course) — all available exclusively in Canada.
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Toronto Star
a day ago
- Toronto Star
Shania Twain once worked the McDonald's drive-thru. Here's what she says she learned
There are two baselines I consider to be universal truths. First: McDonald's fries have long set the standard other fast food chains. Second: no country-pop crossover has echoed quite like Shania Twain's. Nearly 30 years later, is it even possible to hear 'Let's go, girls' without the synth line kicking in? Now, Twain is teaming up with McDonald's Canada for a limited-time promotion that blends deep-fried nostalgia with a touch of country flair. Launching Aug. 12, the All Dressed Up campaign features All Dressed McShaker Fries (fries served with all-dressed seasoning), a baked strawberry pie, and a cowboy boot keychain (to go with your cowboy-themed Labubu, of course) — all available exclusively in Canada.
Cision Canada
a day ago
- Cision Canada
From Crew Member to Icon: Shania Twain Gets All Dressed Up with McDonald's Canada Français
TORONTO, Aug. 11, 2025 /CNW/ - Get ready, Canada! McDonald's Canada and Shania Twain are turning up the flavour on two fan favourites, because you're never too dressed up to go to McDonald's and when you add a touch of style, even the best, feel-good moments get a delightful upgrade. For a limited time, McDonald's classics are getting all dressed up, Shania's way, with fan-favourite menu items and a keepsake that brings her flair. The campaign features two fan-favourite menu items and an exclusive premium: All Dressed McShaker™ Fries: Our World Famous Fries™, made from 100% Canadian potatoes, just got a flavour makeover. Coated in the iconic All Dressed seasoning Canadians know and love, they've been shaken into something irresistibly bold. Simply drop it in the bag, give it a shake, and let Shania Twain help you turn up the flavour Strawberry Pie: Sweet, stylish, and baked daily to impress, this golden pie wraps real strawberry pieces in a warm, flaky golden brown crust making this the sweetest addition to any meal. Cowboy Boot Keychain: A playful, limited-edition keepsake that fans can style their own way by clipping it onto a tote, adding it to your keys, or wearing it as a bag charm. Available with the purchase of an Extra Value Meal*, while supplies last. Shania Twain: From McDonald's Crew Member to Global Icon For Shania, the collaboration is more than just a campaign, it's a full-circle moment. Before becoming a global country superstar, Shania worked as a McDonald's crew member in Toronto, making this partnership a heartfelt nod to her roots. "This collaboration feels like a homecoming for me," said Shania Twain. "I fell in love with McDonald's fries while working as a crew member in Toronto, so being able to dress them up with my personal touch was surreal. Whether you're enjoying your All Dressed McShaker Fries, or gearing up for a big moment, life is just more exciting when you're all dressed up." A Celebration of Canadian Icons After a standout summer of Canadian appearances, including her role as Parade Marshall at the Calgary Stampede, Shania Twain is wrapping up her tour with a new kind of spotlight: a partnership with McDonald's Canada. It's a fun, confident collaboration between two Canadian icons that celebrates everything fans love about both. "We're turning up the flavour and the fun with this deliciously stylish collaboration," said Francesca Cardarelli, Chief Marketing Officer, McDonald's Canada. "From our bold All Dressed McShaker Fries to that keepsake Cowboy Boot Keychain, this campaign is a feel-good, all-dressed-up moment that celebrates Canadian favourites with a whole lot of flair. So, when you visit your local restaurant to pick up your Shania's Sides – tell them Shania sent you!" Dress up your order with Shania's Sides, available exclusively at participating McDonald's restaurants across Canada starting August 12, 2025. Available in-restaurant, through the McDonald's app, or via McDelivery®, these special sides celebrate the joy that comes when you add a little extra to everyday moments. *Excludes McValue ® Meals and Happy Meals. Limit one keychain per qualifying purchase. In 1967, Canada welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, with McDonald's restaurants serving nearly two million guests every day and employing almost 100,00 people across Canada. More than 90 per cent of McDonald's 1,450 Canadian restaurants are locally owned and operated by independent franchisees, with the remaining restaurants corporately owned and operated by McDonald's Restaurants of Canada Limited. Of the almost $2 billion spent on food and paper by McDonald's restaurants, over 80 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada, visit
04-08-2025
Obsessed with Labubus? Why you may want to rethink this unboxing trend
They're a little cute, a little scary — and very, very trendy. Labubu dolls are one of the latest must-have items being driven by social media posts of people unboxing them. The little elf-like toy monsters were created by Japanese artist Kasing Lung and they come in boxes, so people can't tell which one they're getting when they buy them. Videos of people unboxing Labubu dolls are popular on TikTok, with people screaming happily when they get a Labubu they want, or in tears when it's one they don't want. The Chinese toy maker behind Labubus, Pop Mart, is forecasting a 350 per cent profit jump for the first half of 2025 as global demand for the wildly popular Labubu characters surges. Allie Luk of Ajisen Ramen understands the power of Labubu. The Waterloo, Ont., restaurant is running a promotion where they're giving away a doll each month. The reaction's definitely been through the roof, Luk says of the Labubu doll giveaway. We've been getting thousands and thousands of comments and tags online. We have people tagging up to even like 20 or 30 friends and families for extra entries to win. It's an obvious win for the restaurant because people are also sharing photos and videos of their food, Luk says, which is creating a lot of buzz. While it was younger customers who understood the first giveaway, as they prepare for a second Labubu doll winner, Luk says they're seeing people of all ages taking part. Enlarge image (new window) This photo of a Labubu doll and a bowl of ramen from Ajisen Ramen in Waterloo, Ont., is part of an online campaign by the restaurant which a spokesperson says has been very popular. Photo: Allie Luk/Ajisen Ramen We saw this as like a really unique opportunity to be able to connect sort of with our all of our guests simultaneously across all the age groups. And it's really fun because we saw that we would be able to connect with our customers in the way that sort of goes beyond food and ramen, Luk said. Unboxing excitement similar to gambling: Expert Celebrities Rihanna, Dua Lipa and Kim Kardashian have been spotted with Labubus, sometimes as an accessory on their bags. WATCH | Labubu maker Pop Mart forecasting a 350% profit surge : But while Labubus are the current must-have toy, some are worried about the waste they're creating — especially when some TikTok videos show people destroying or throwing out Labubus they don't want. Jing Wan, a marketing and consumer studies professor at the University of Guelph, compared the excitement of unboxing a Labubu to gambling. You get that anticipation, hope, all wrapped up together when you're about to unbox and find out which exact model that you've pulled and you get to see whether it's maybe one of the models that you were looking for to complete your collection or maybe it's a rare version, she said. There are actually rare Labubu dolls out there as well that are worth quite a bit of money. And so if... you think you're getting one of those, you can be quite excited. This can lead to overconsumption, Wan said. People will buy Labubus just for the rush, but they may not even want the doll they get. Normally when we buy products, we're spending money on a specific thing that we want, Wan said. With blind boxes, you are voluntarily spending money on things that you probably don't actually want. And so you're now buying a lot of things just simply in the hopes of getting that one thing. LISTEN | U of Guelph professor says Labubu doll excitement can lead to overconsumption, environmental concerns (new window) 'Creating a lot of waste' Then, there's the environmental impact of these kinds of unboxing trends. That's creating a lot of waste, Wan said. These dolls are made out of plastics. There's also opaque packaging that typically goes around the dolls so that even when you open the paper box, you don't know what's inside it. You can't see it. That's part of the blind box rush, she added. That's a lot of plastic to be produced by these sorts of products where some people are actively disposing of them because they don't want them. CBC K-W reached out to Pop Mart for comment about concerns around Labubus waste but did not hear back. WATCH | Why are people so obsessed with Labubu? : Trends can be 'risky business' for toy stores Philip Sullivan is sales associate at Hobby and Toy Central, an independent toy store in Kitchener. He says they don't have any plans to sell Labubu dolls for a very specific reason: trends die quickly. He says he's seen the blind box or blind bag trend with various items over the past five years, including with Lego mini figures, Playmobile characters and Hot Wheels cars. Enlarge image (new window) Philip Sullivan has been working at Hobby and Toy Central for 20 years. Photo: Hobby and Toy Central There's always been what the industry calls chasers, where it's a one out of 500 chance of getting the one that has white wheels and collectors go crazy over that kind of thing, he said. On the blind bags alone … we're selling a $20 item, we want to make sure that it's something that has some staying power. He added it's risky business to try to get in on a trend. We've certainly been burned on the fads where if you're not in on the ground floor, you might be sitting on the stuff forever, Sullivan said. Sullivan remembers Webkinz from the early 2000s, little plush characters which also had a digital equivalent and video game you could play. The initial launch was very local and the toys were sold through independent toy stores. Over the course of probably a year... they blew up and that exclusivity disappeared. And all of a sudden you were finding them at all the flea markets, you were finding them a drug stores, he said. If you didn't get out [of selling them] then, then you would have been the last person on the street still trying to sell these things. WATCH | Want to know the real price of a Labubu? : Wan says it can be really easy to get up in the got-to-have-it trends of the day, but she has advice for people who can feel the excitement rising over a blind box reveal. A lot of this is probably driven by emotions, that sense of excitement, anticipation. So I think I would like people to maybe just pause for a moment before they buy and ask themselves, what are you doing? Why are you buying this? Do you really want this? she said. Let yourself think through that purchase and I also want people to maybe keep in mind as well that every trend has a shelf life. So Labubus won't be the hottest thing forever and with social media, every trend is going by faster and faster so there will be a next Labubu coming up pretty soon I'm sure. With files from Aastha Shetty
