Beating retreat ceremony resumes at Punjab border posts amid heightened security
Notably, the international gates will remain closed during the event, and the customary handshake between BSF personnel and Pakistan Rangers will be omitted.These adjustments aim to maintain the ceremonial spirit while ensuring the safety of both participants and spectators.BSF Inspector General Atul Fulzele emphasised the importance of these measures, stating that while the ceremony's visual and emotional appeal remains intact, the priority is to prevent any potential security threats.advertisementThe decision to keep the gates closed and suspend cross-border interactions reflects a cautious approach in the current geopolitical climate.LOCAL COMMUNITIES AND TOURISTS WELCOME THE STEPThe reinstatement of the Beating Retreat ceremony has been met with enthusiasm from local residents and tourists alike. For many, the event is not only a display of military precision but also a significant cultural attraction that draws visitors from across the country and beyond.Local businesses, particularly those in the hospitality and transportation sectors, are hopeful that the return of spectators will provide a much-needed economic boost.Tourists visiting the Attari-Wagah border expressed their excitement about witnessing the ceremony firsthand. The event's resumption offers an opportunity for visitors to experience the pageantry and patriotic fervor that the Beating Retreat embodies.HISTORICAL SIGNIFICANCE OF THE BEATING RETREATThe Beating Retreat ceremony has deep historical roots, originating from a 16th-century military tradition where the sound of drums signalled troops to retreat and return to their encampments at sunset.In the Indian context, the ceremony has evolved into a symbol of the nation's rich military heritage and is performed with grandeur at various locations, including the India-Pakistan border posts.The event features elaborate drills, martial music, and the lowering of the national flag, fostering a sense of unity and patriotism amongst attendees.advertisementThe ceremony at the Attari-Wagah border, in particular, has become emblematic of the complex relationship between India and Pakistan, showcasing both countries' military traditions and the potential for peaceful coexistence.The daily ritual attracts thousands of spectators, making it a significant cultural event that transcends national boundaries.Must Watch
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Wire
an hour ago
- The Wire
Tourism Australia Launches New Come and Say G'day Campaign Targeting Indian Travellers, Starring Sara Tendulkar
Mumbai, Maharashtra, India – Business Wire India Tourism Australia is embarking on the next stage of its globally successful Come and say G'day campaign with the second chapter of the highly effective platform launching in India today, 20 August 2025. Animated Brand Ambassador Ruby the Souvenir Kangaroo is back, and joining her this time is local entrepreneur and philanthropist Sara Tendulkar in Tourism Australia's locally nuanced campaign created for Indian audiences. Mr. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said while traditionally Tourism Australia campaigns have featured one famous face across their global marketing initiatives, the new campaign brings to life the lasting memories of an Australian holiday from the perspectives of visitors from India, including Sara Tendulkar. 'Our new campaign extends a bespoke invitation to Indian travellers to visit Australia and experience a holiday that lasts a lifetime. The campaign creative has been tailored for cultural nuances and showcases the sort of tourism experiences Indian travellers are looking for. We couldn't be more excited to work with Sara Tendulkar on our new campaign – her connection with Australia made her the perfect fit. We're equally excited to officially welcome her into our Friend of Australia advocacy program,' said Mr. Nishant Kashikar. Ms. Sara Tendulkar said, 'There is something about Australia that keeps calling me back. I have always felt so welcomed. I am touched and excited to be able to share a slice of the unforgettable memories I have made Down Under in Tourism Australia's Come and say G'day campaign. From the bustling cities to the relaxing beaches and curious wildlife, I know that travellers in India will be captivated by the diversity and warmth Australia has to offer. Whether it's going surfing, snorkelling, eating amazing food, or the coffee culture, the memories I have made on a holiday in Australia are the souvenirs I take back home with me.' The next chapter of Come and say G'day builds on Tourism Australia's global campaign, which has been in market since October 2022. 'Since our last major campaign in the market, we have seen India climb to become Australia's fifth-largest inbound tourism market for arrivals, with Australia welcoming over 450,000 Indian visitors in the 12 months to June 2025 [1], up 8 per cent year on year. Indian visitor expenditure for the 12 months to March 2025 was AUD $2.7 billion [2] - a jump of 14 per cent compared to 2024," said Mr. Nishant Kashikar. Tourism Australia Chief Marketing Officer, Susan Coghill, said: "Ruby the Souvenir Kangaroo has become our global campaign star, but we needed something more to really connect with travelers in India. That's where brilliant local talent like Sara Tendulkar plays a crucial role. She connects with Australia in a way that resonates authentically with Indian travelers because she's experienced it herself and has wonderful memories to share.' "This approach is new for us – instead of one global talent, we're working with people who genuinely love Australia and can share that passion in ways that feel real to audiences. Sara's connection to Australia isn't manufactured for a campaign, it's genuine, and that makes all the difference when you're trying to inspire people to take that leap and book a trip,' said Ms Coghill. The multi-channel campaign, developed with agency Droga5 ANZ, will be rolled out in India via connected television, high-impact out-of-home, social and digital advertising platforms. The Australian tourism industry has been growing since the return of global travel in 2022, and according to Tourism Research Australia, the number of international arrivals is expected to reach a record 10 million in 2026 and grow to 11.8 million in 2029. You can see the new Come and say G'day campaign creative for the Indian audiences HERE [1] Source: Australian Bureau of Statistics, Overseas Arrivals and Departures, Australia, May 2025 [2] Source: International Visitor Survey, Expenditure, Tourism Research Australia, March 2025 To View the Image, Click on the Link Below: Sara Tendulkar, Tourism Australia's Come and say G'day Campaign Ambassador, takes in the views of the Sydney Opera House and city skyline from atop the Sydney Harbour Bridge. (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire. This article went live on August twentieth, two thousand twenty five, at thirty-three minutes past one in the afternoon.
Business Standard
an hour ago
- Business Standard
Tourism Australia Launches New Come and Say G'day Campaign Targeting Indian Travellers, Starring Sara Tendulkar
BusinessWire India Mumbai (Maharashtra) [India], August 20: Tourism Australia is embarking on the next stage of its globally successful Come and say G'day campaign with the second chapter of the highly effective platform launching in India today, 20 August 2025. Animated Brand Ambassador Ruby the Souvenir Kangaroo is back, and joining her this time is local entrepreneur and philanthropist Sara Tendulkar in Tourism Australia's locally nuanced campaign created for Indian audiences. Mr. Nishant Kashikar, Country Manager - India & Gulf, Tourism Australia, said while traditionally Tourism Australia campaigns have featured one famous face across their global marketing initiatives, the new campaign brings to life the lasting memories of an Australian holiday from the perspectives of visitors from India, including Sara Tendulkar. "Our new campaign extends a bespoke invitation to Indian travellers to visit Australia and experience a holiday that lasts a lifetime. The campaign creative has been tailored for cultural nuances and showcases the sort of tourism experiences Indian travellers are looking for. We couldn't be more excited to work with Sara Tendulkar on our new campaign - her connection with Australia made her the perfect fit. We're equally excited to officially welcome her into our Friend of Australia advocacy program," said Mr. Nishant Kashikar. Ms. Sara Tendulkar said, "There is something about Australia that keeps calling me back. I have always felt so welcomed. I am touched and excited to be able to share a slice of the unforgettable memories I have made Down Under in Tourism Australia's Come and say G'day campaign. From the bustling cities to the relaxing beaches and curious wildlife, I know that travellers in India will be captivated by the diversity and warmth Australia has to offer. Whether it's going surfing, snorkelling, eating amazing food, or the coffee culture, the memories I have made on a holiday in Australia are the souvenirs I take back home with me." The next chapter of Come and say G'day builds on Tourism Australia's global campaign, which has been in market since October 2022. "Since our last major campaign in the market, we have seen India climb to become Australia's fifth-largest inbound tourism market for arrivals, with Australia welcoming over 450,000 Indian visitors in the 12 months to June 2025 [1], up 8 per cent year on year. Indian visitor expenditure for the 12 months to March 2025 was AUD $2.7 billion [2] - a jump of 14 per cent compared to 2024," said Mr. Nishant Kashikar. Tourism Australia Chief Marketing Officer, Susan Coghill, said: "Ruby the Souvenir Kangaroo has become our global campaign star, but we needed something more to really connect with travelers in India. That's where brilliant local talent like Sara Tendulkar plays a crucial role. She connects with Australia in a way that resonates authentically with Indian travelers because she's experienced it herself and has wonderful memories to share." "This approach is new for us - instead of one global talent, we're working with people who genuinely love Australia and can share that passion in ways that feel real to audiences. Sara's connection to Australia isn't manufactured for a campaign, it's genuine, and that makes all the difference when you're trying to inspire people to take that leap and book a trip," said Ms Coghill. The multi-channel campaign, developed with agency Droga5 ANZ, will be rolled out in India via connected television, high-impact out-of-home, social and digital advertising platforms. The Australian tourism industry has been growing since the return of global travel in 2022, and according to Tourism Research Australia, the number of international arrivals is expected to reach a record 10 million in 2026 and grow to 11.8 million in 2029.
News18
an hour ago
- News18
Priyanka Chopra Shares Her Breakfast View From SS Rajamouli's Globetrotter's Set
On Mahesh Babu's birthday, director SS Rajamouli surprised fans with a significant update about their much-awaited collaboration, SSMB29 aka Globetrotter Priyanka Chopra has been keeping herself busy with the shoot of SS Rajamouli's upcoming film Globetrotter with Mahesh Babu. The shoot has been going on in full swing. Well, currently the team is in Kenya for further shoot. Priyanka Chopra gave fans a delightful glimpse into her morning on set. Taking to Instagram, Priyanka shared a picture of her breakfast view, leaving fans in awe of the stunning location where the film is being shot. Earlier, she also shared glimpse of wildlife. Mahesh Babu has also been spotted at the airport and is assumed leaving for the film shoot in Kenya. This time Priyanka's daughter Malti is not accompanying her. Priyanka Chopra reaches Kenya: Priyanka Chopra shared a series of photos featuring the scenic beauty of East Africa. Although the makers had initially planned to begin filming in Kenya this July, the schedule was delayed due to political unrest in the region. Producer KL Narayana has now confirmed that cameras will start rolling in the third week of September, with Rajamouli and his crew set to capture breathtaking visuals in Nairobi, Kenya, and the scenic landscapes of Tanzania, according to Telugu123. The African backdrop is expected to add to the film's grandeur, staying true to Rajamouli films. With an estimated budget of Rs 1,000 crore, SSMB29 is already being hailed as one of the costliest films in Indian cinema history. SSMB29 is titled Globetrotter? On Mahesh Babu's birthday, director SS Rajamouli surprised fans with a significant update about their much-awaited collaboration, SSMB29. The filmmaker announced that the first look will be unveiled in November 2025, hinting that the film is likely titled Globetrotter. SS Rajamouli also shared his first statement about SSMB29. 'Dear Cinema Lovers in India and around the world, as well as fans of Mahesh, It has been a while since we began shooting, and we appreciate your eagerness to know about the film. However, the story and scope of this film are so vast that I feel mere pictures or press conferences cannot do it justice," he wrote. He further added, 'We are currently working on something to showcase the essence, depth, and immersive world we are creating. This will be unveiled in November 2025, and we are trying to make it a NEVER-BEFORE-SEEN reveal. Thank you all for your patience. – SS Rajamouli". What is the story of SSMB29 AKA Globetrotter? Described as being inspired by Indiana Jones and classic African adventure tales, the story reportedly follows the protagonist as he journeys through uncharted landscapes, confronting the forces of nature, unraveling mysteries, and taking on a powerful enemy. Along the way, he stumbles upon an ancient secret with the potential to alter the course of humanity. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
