'Martha Stewart aesthetic' is the trend of the summer, according to Pinterest report
It's been 49 years since Martha Stewart left Wall Street, and the lifestyle maven is as influential as ever. According to the 2025 Pinterest Summer Report, the 'Martha Stewart aesthetic' is poised to take over, with searches up 2,889 per cent on the platform. From her vegetable garden (+72 per cent) to dinner recipes (+45 per cent) and chicken coop (+22 per cent), Stewart continues to inspire.
'It's going to be a Martha Girl Summer,' the Martha Stewart Instagram account posted. 'As we've seen, our founder is influencing the influencers, with many embracing her iconic lifestyle by throwing dinner parties, cultivating home-grown produce and raising backyard chickens.'
The nearly three-thousand-fold increase includes Stewart-specific search terms, such as 'Martha Stewart chicken coop,' and more general ones that Pinterest attributes to her sway, including 'fresh summer recipes.'
Stewart's estate in Bedford, New York, spans 153 acres. When she bought it in 2000, it was 'a blank canvas,' according to a Facebook post. Today, it's filled with rose beds, daffodils, orchards, vegetable plots and a greenhouse dedicated to begonias. 'My father taught me that you can do it all from scratch, starting from seeds or cuttings, and if you nurture them, they will produce,' she said. 'For me, gardening is all about scent, colour, and variety, variety, and more variety.'
In the spirit of Stewart's DIY philosophy, Pinterest users are gravitating toward harvest recipes (+680 per cent), urban farming (+374 per cent), flower gardens (+259 per cent), small backyard vegetable gardens (+246 per cent) and garden-to-table cooking (+117 per cent).
'This back-to-basics approach not only fosters a reconnection to nature but also pairs seamlessly with the rise of summer detox drinks, with searches up 566 per cent on Pinterest,' according to the report.
As people have started drinking less alcohol, especially young adults, functional beverages have filled the gap. These drinks, particularly popular among millennials and Gen Z, are designed to deliver health benefits beyond hydration and may be infused with herbs, vitamins and minerals, protein or CBD.
Green juices for gut health (+316 per cent) — which Stewart drinks every morning — flavoured water drinks (+289 per cent), spinach smoothies that taste good (+227 per cent), anti-inflammatory drinks (+289 per cent) and herbal infusion recipes (+71 per cent) are among the summer detox drinks quenching Pinterest users' thirst.
Whether low-alcohol, non-alcoholic or boozy, 'The popularity of savoury cocktails reflects a curiosity for innovative beverage experiences, marrying fresh produce and herbs with creative cocktail concoctions for a refreshing twist on traditional summer sips.'
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