Tourism dept set to showcase state's heritage at UPITS 2025
The event is due to take place at India Expo Mart in Greater Noida between Sep 25-29.
Officials said, "For this, the department will establish a spacious stall spanning approximately 465 square metres in hall number seven.
The stall will creatively display the state's heritage sites, temple architecture, thematic tourism circuits and PPP-based tourism projects, alongside showcasing local crafts and One District One Product (ODOP) items."
To enhance visitor engagement, officials noted, "The department will introduce digital tourism tools such as mobile applications, websites and QR codes, facilitating easy access to information and seamless travel planning.
The integration of technology with immersive visual storytelling aims to strengthen Uttar Pradesh's tourism brand image both nationally and internationally."
The exhibition stall is designed with three open sides and features a stylish front façade, illuminated signage with CNC cutting, LED walls, modern lighting, carpeting and display units. Officials also revealed that the stall will include a VVIP lounge, meeting tables, coffee machines, a pantry and a reception counter to provide a comfortable experience for guests.
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To attract visitors, the stall will feature auto-navigation screens showcasing popular tourist destinations in Uttar Pradesh. An Augmented Reality (AR) based digital touch panel will allow visitors to take selfies with images of at least six famous tourist sites.
A 10-15 square metre area within the stall will be allocated to live cultural performances. Preparations are on to host traditional dances such as Mayur Nritya from the Braj region, tribal dance forms from Sonbhadra and Lakhimpur, Bundeli Folk Dance from Jhansi and Kathak from the Lucknow Gharana.
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