
Guinness Owner Diageo Ups Savings As US Tariffs Hit
Net profit tumbled 39 percent to $2.4 billion in its financial year to the end of June, compared with one year earlier, the British group said in an earnings statement just weeks after the sudden departure of chief executive Debra Crew.
Diageo's revenue dipped slightly to $20.2 billion.
"Macroeconomic uncertainty and the resulting pressure on consumers" has weighed on the spirits sector, interim CEO Nik Jhangiani said of a "challenging year" for the group.
Diageo last month announced the abrupt departure of Crew after two years at the helm.
The company had already experienced a tough trading environment ahead of announcing in May that it faced a financial hit from US President Donald Trump's tariffs onslaught.
Diageo, which also makes Don Julio tequila, ramped up its cost-saving programme on Tuesday to around $625 million over three years, from a previous target of $500 million.
Its annual profit was hit also by restructuring costs and impairment charges.
Shares in the company, however, jumped more than six percent in morning deals on London's FTSE 100 index as investors cheered the new cost-saving targets and better-than-expected sales.
Diageo reiterated that it expects operating profit to take a $200-million hit from Trump's tariffs, though around half the amount would be offset by cuts to costs.
Its forecasts assume that spirits imported from Mexico and Canada will remain exempt from tariffs, while a 10-percent tariff on imports from the UK and a 15-percent levy on imports from the European Union will apply.
Diageo added that sales of key brands Don Julio and Guinness stout grew 37 percent and 12 percent respectively, offsetting weakness elsewhere.
Investors "need to determine if the downturn in alcohol consumption is a short-term effect of squeezed disposable income or the start of a broader trend away from drinking altogether for health and lifestyle reasons", said AJ Bell investment director Russ Mould.
"Sales of some brands may be on the agenda for any incoming new boss given a need to get the balance sheet in better shape -- although the company will not want to lose any of its crown jewels."
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DW
an hour ago
- DW
Trump Tariffs: Did Swiss gold refiners fuel the crisis? – DW – 08/07/2025
Many were baffled when Donald Trump slapped a steep 39% tariff on imports from Switzerland. The Swiss aren't known for flooding the US with cheap goods, but their outsized role in gold refining is distorting trade data. US President Donald Trump's argument is straightforward. He believes trade partners of the United States benefit from broad access to the US market, while often restricting access to their own, creating persistent trade imbalances. In Switzerland's case, Trump balked at the Alpine nation's $48 billion (€41.2 billion) trade deficit, which he said showed Swiss firms were "taking advantage" of the US. For that and the country's apparent unwillingness to address the imbalance, he put a much higher tariff on Swiss imports than the European Union's 15%. At 39%, the tariff rate is the highest among developed countries and may inflict major damage on trade with the US, Switzerland's most important trading partner. Around 18% of Swiss exports crossed the Atlantic last year. Despite intense talks and a high-stakes visit to Washington by President Karin Keller-Sutter, Switzerland failed to clinch a framework deal like the EU, Japan or United Kingdom. Keller-Sutter couldn't even get an appointment with Trump and instead met with US Secretary of State Marco Rubio, who doesn't oversee trade policy, and walked away empty-handed. The tariff, which took effect on Thursday (August 7, 2025), hits luxury and consumer goods hardest, with watches, skincare and cosmetics, precision instruments and chocolate expected to face large price rises in the US. Although gold, along with silver and pharmaceuticals, is currently exempt from Trump's tariff, the Swiss gold refining sector has come into the spotlight because it plays a surprisingly big role in the economy, making the trade imbalance look much larger. The Trump administration has counted the billions of dollars of gold that passes through Switzerland every year in its tariff calculation. On the face of it, the Swiss make a fortune from refining gold from Africa, Asia, Australia and South America. More than two thousand tons of gold are imported annually, much of it from intermediary banks in London, New York and elsewhere, and later reexported. Despite being the world's largest gold refining hub, Switzerland's gold sector is tiny, with just five major refiners employing around 1,500 people. While the value of the precious metal they are processing is huge, Swiss refiners say the profit they make on processing gold into bullion bars, investment-grade coins and precision parts for watchmaking, electronics, and jewelry is tiny. Recent soaring demand for gold globally has also boosted refining in Switzerland, further distorting trade data. The Swiss National Bank (SNB) argues that gold should be excluded from Washington's tariff calculation since refiners earn just a small fee for processing the metal. 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After the meeting, the council said it is not currently considering tariff countermeasures in response to the 39% tariff. In a statement, the council said the government would focus on relief measures for export-oriented Swiss businesses and continue talks with Washington to find a solution. During the most recent talks, a promise to hike investments in the US by $150 billion fell on deaf ears, according to Reuters news agency. Keller-Sutter's proposal for a 10% tariff rate was also rejected by US officials, Reuters reported, citing sources in the Trump administration. To show goodwill against the looming tariff threat, the government in Bern even dropped tariffs on nearly all US imports last year, which gives US producers virtually free access to Swiss markets. They even floated the idea of importing US liquefied natural gas (LNG), even though Switzerland is a landlocked country, which presents logistical challenges. Now the voices demanding countermeasures are growing louder. Green Party leader Lisa Mazzone has proposed a 5% export duty on precious metals to counterbalance the effect of Trump's tariffs. With gold itself spared from Trump's tariff, Switzerland's refining sector can continue operating without disruption. Ironically, the 39% levy may help the gold demand internationally as more investors seek safe-haven assets during periods of uncertainty. However, those wider and ongoing trade tensions have raised costs for shipping, insuring, and financing gold transactions, which could move higher still. Gold is often shipped in small, high-value consignments. Even modest route changes, like during the recent Red Sea attacks, can add thousands in costs per shipment. These costs won't cripple the gold sector, but will eat into narrow profit margins.


Int'l Business Times
7 hours ago
- Int'l Business Times
Swiss Reel From 'Horror Scenario' After US Tariff Blow
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DW
11 hours ago
- DW
Trump tariffs: New levies hit EU, Japan, South Korea – DW – 08/07/2025
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India has already said it saw the tariffs are "unjustified and unreasonable" and that it would take "all necessary measures" to safeguard its "national interests and economic security." Trump has claimed Indian authorities "don't care how many people in Ukraine are being killed by the Russian War Machine" and are helping fund Russia's war effort in Ukraine through their purchases of Russian oil. The tougher rhetoric is a marked shift in relations between India and the US. Ties have deteriorated in recent months, despite the display of personal warmth and symbolic friendship when Prime Minister Narendra Modi met with President Trump earlier this year in Washington. Experts believes that despite Trump's "intimidatory" approach, India "does not seek a confrontation." Read the full story on the tense relations between the US and India over Trump's tariffs. 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Other exemptions include goods targeted under sector-specific tariffs such as steel and aluminum, and sectors that could be hit later, such as pharmaceuticals and semiconductors. India's government spokesperson has defended New Delhi's purchase of Russian oil, saying that "imports are based on market factors and done with the overall objective of ensuring the energy security of 1.4 billion people of India." "It is therefore extremely unfortunate that the US should choose to impose additional tariffs on India for actions that several other countries are also taking in their own national interest," the spokesperson said in a statement. "We reiterate that these actions are unfair, unjustified and unreasonable. India will take all actions necessary to protect its national interests." To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video US President Donald Trump promised in his inaugural address this year to "tariff and tax foreign countries to enrich our citizens." By setting new tariff rates, Trump aimed at reducing the country's trade deficit, which is when the US imports more from a country than it exports to that country, and first announced plans for a "reciprocal" tariff on February 13. But experts have warned that tariffs could cause chaos for global markets and disrupt the US economy at home. April 2: Trump's so-called "Liberation Day" when he announces long-promised "reciprocal" tariffs, declaring a 10% baseline tax on imports across the board starting April 5, as well as higher rates for dozens of countries that have a high trade deficit with the US. The calculations for the tariff rates cause widespread confusion. April 5: Trump's 10% minimum tariff on nearly all countries and territories takes effect. April 9: Trump's higher "reciprocal" rate goes into effect, but his administration says just hours later it is pausing higher rates while maintaining the 10% levy on most global imports. April 10: EU suspends its steel and aluminium tariff retaliation measures for 90 days — those measures were a response to Trump's 25% tariffs on imported steel and aluminium that took effect in March. May 23: Trump threatens a 50% tax on all imports from the EU as well as a 25% tariff on smartphones unless those products are made in America. Trump says frustrated by lack of progress in talks with EU, writing on Truth Social: "Our discussions with them are going nowhere!" May 26: Trump says the US will delay implementation of a 50% tariff on goods from the EU from June 1 until July 9 to buy time for negotiations with the bloc. July 7: Trump signs an executive order to push the deadline for higher tariffs to August 1 and sends his first letters telling 14 countries' leaders that their exports to the US would face a new tariff rate. July 8: Trump says he's not going back on his word and insists that the August 1 deadline is the final one. July 9: Trump sends more letters, hitting Brazil with a 50% tariff rate. Brazil's President Luiz Inacio Lula da Silva promises to reciprocate. July 12: Trump announces a 35% tariff on Canadian goods, claiming Canada had "financially retaliated" to earlier duties. He says the EU will receive a similar letter soon. July 13: Trump announces a 30% tariff rate on the EU and Mexico, telling both that "whatever the number you choose to raise them by, will be added on to the 30% that we charge." July 31: Trump signs an executive order delaying the tariff deadline for the EU and other partners from August 1 to August 7. August 6: Trump announces a further 25% tariff rate on India's imports due to their purchase of Russian oil, bringing the total to 50%. US President Donald Trump said Wednesday he signed an executive order to impose an additional 25% tariff on India. He cited India's continued purchase of Russian oil. The order comes just a day before a separate 25% tariff on Indian goods was due to take effect. The latest decision is set to come into force in three weeks. Trump had threatend allies of Russia to stop importing oil from Moscow or face high tariffs. Ties between the US and India have taken a downturn as they failed to reach a trade agreement to avert Trump's tariffs. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video US President Donald Trump's tariffs on the EU and other trading partners are set to finally come into effect on Friday, following numerous delays since his first "Liberation Day" announcement back in April. The tariff threats have triggered widespread uncertainty and concerns about the impact on the global economy. Countries facing heavy tariff rates have sought to make deals with the Trump administration, but have also threatened to impose their own counter tariffs. Stick with our Trump tariffs blog for the latest updates, analysis and explainers.