Pixalate's May 2025 US Publisher Rankings: Top Mobile Gaming Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store
London, June 02, 2025 (GLOBE NEWSWIRE) — Pixalate , the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the U.S. May 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.
The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI). Pixalate has also released a United Kingdom ( U.K. ) version of the report.
The Pixalate Publisher Trust Index is published monthly, highlighting the top apps based on Pixalate's proprietary technology and methodology.
US Mobile PTI Rankings: Top 'Gaming' Apps (May 2025)
Apple App Store Pyramid Solitaire Jigsaw Puzzle 8 Ball Pool ™
Google Play Store X2 Blocks® – 2048 Number Game Bubbu – My Virtual Pet Cat Solitaire Classic Card Game
Download the full rankings here .
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions ( North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology .
Pixalate's data science team analyzed over 15 billion global open programmatic ad impressions across over 600k Google Play Store and Apple App Store mobile apps in the 'Video Gaming' IAB category in May 2025 to compile this report.
Download the Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
DISCLAIMER
The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC , ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC , ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.'
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts
We recently published a list of . In this article, we are going to take a look at where Inc. (NASDAQ:AMZN) stands against other AI stocks on Wall Street's radar. On June 2, Citizens JMP analyst Nicholas Jones reiterated a 'Market Outperform' rating on Inc. (NASDAQ:AMZN) with a $250.00 price target. Discussing Amazon's aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market. Comparing the two, they noted how Amazon is currently offering discounts on its DSP to attract marketers while Google is offering credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps. A customer entering an internet retail store, illustrating the convenience of online shopping. Even though Google and Amazon benefit from owning popular platforms such as YouTube and Prime Video that offer unique inventory, The Trade Desk is also a strong competitor, owing to strong relationships and deep integrations with brands and advertising agencies. With CTV advertising gaining momentum, the competition between companies is only expected to intensify even further. Despite the competition, analysts believe that Trade Desk's embedded position with key industry players is a major factor that could help it maintain its market share against the tech giants' efforts. All in all, investors will be keeping a close eye on Amazon as it navigates the dynamic digital advertising landscape and aims to capitalize on the opportunities within the DSP and CTV markets. Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
2 hours ago
- Yahoo
Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts
We recently published a list of . In this article, we are going to take a look at where Inc. (NASDAQ:AMZN) stands against other AI stocks on Wall Street's radar. On June 2, Citizens JMP analyst Nicholas Jones reiterated a 'Market Outperform' rating on Inc. (NASDAQ:AMZN) with a $250.00 price target. Discussing Amazon's aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market. Comparing the two, they noted how Amazon is currently offering discounts on its DSP to attract marketers while Google is offering credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps. A customer entering an internet retail store, illustrating the convenience of online shopping. Even though Google and Amazon benefit from owning popular platforms such as YouTube and Prime Video that offer unique inventory, The Trade Desk is also a strong competitor, owing to strong relationships and deep integrations with brands and advertising agencies. With CTV advertising gaining momentum, the competition between companies is only expected to intensify even further. Despite the competition, analysts believe that Trade Desk's embedded position with key industry players is a major factor that could help it maintain its market share against the tech giants' efforts. All in all, investors will be keeping a close eye on Amazon as it navigates the dynamic digital advertising landscape and aims to capitalize on the opportunities within the DSP and CTV markets. Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
3 hours ago
- Yahoo
Rebel Wilson Shares Wife Ramona Agruma's Reaction to Learning Actress Had a Baby on the Way 3 Months After They Started Dating
Rebel Wilson is looking back on how she told her now wife about her surrogacy journey. On the latest episode of Let's Talk Off Camera with Kelly Ripa, the Pitch Perfect alum, 45, told host Kelly Ripa that she planned to have a baby before meeting her now-wife Ramona Agruma. Wilson, who is the mother of daughter Royce, 2, admitted she had to tell Arguma very early into their relationship that her surrogate was expecting and shared Agruma's reaction to the news. "I'd already been planning to have a baby and I'd had an an embryo and was already planning to have a baby by a surrogate. So very, very, very early in dating, like three months into dating Ramona, I had to tell her, so I have a surrogate and it turns out the surrogate's pregnant," she recalled, noting it was a "huge thing" to say so early into a relationship. "Ramona just turned to me, was sitting at my kitchen table and she said, 'I love you and I'm gonna love your child just as much,' " she continued. "I was so shocked. It's like she didn't even think about it. She just went, 'Oh, that's amazing news.'" is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! The How to Be Single actress told Ripa that her wife, whom she tied the knot with in September 2024, has been the "best mother" to her little one. "She has been the best mother," Wilson said, referring to her wife. "She's way better than me. She's the most kind, caring, nurturing, and I was so lucky," The proud mom also shared that she thinks her relationship with Agruma was "kind of fate," saying that she couldn't have imagined welcoming her child any other way. "At one point, she wasn't gonna be in the delivery room and then the surrogate's like, 'No, bring her in. I want her there,' " she continued. "She was there with me at the very first second when Royce slid out of the surrogate, and we were both there holding our little hands, and I couldn't imagine it any other way now. It was kind of fate." is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! In an interview with PEOPLE for a March 2024 cover story, the comedian and author of Rebel Rising: A Memoir shared one of the things she wasn't prepared for after she welcomed her daughter Royce. "The surprising thing is that you never just walk out of the house and not have plans," Wilson told PEOPLE. "You can't just go, 'I feel like going to the movie cinema,' and just walk out of the house. No, no, no." "You have to plan what's happening with the baby," she continued. "Is the baby coming with you? Have the baby's meals been prepped? You've got to communicate about the baby's schedule, when her nap time is, all the things." Read the original article on People
