Harry Styles is flogging sex toys online while his fans wait patiently for new music
Elated fans expected to be thrilled with the announcement of a long-awaited new album, but Harry had other pleasures in mind.
Instead, the As It Was singer shared a cryptic Instagram reel from the account of his lifestyle brand, Pleasing, which he founded in 2021.
The reel shows someone placing a glass of milk on a table, before tapping out a message in Morse code. A woman is eavesdropping at the door and looks genuinely shocked by what she's hearing. The caption reads, 'For those playing at home,' before teasing the details of a launch event in New York City.
A link on the post took fans to a page 'intended for individuals 18 years of age and older. Something Pleasing, Coming Soon,' the site read, adding 'Not everything needs to be spelled out.'
Soon after, the brand confirmed fans' suspicions. Harry was indeed selling sex toys – a R1 200 pink and burgundy double-sided vibrator and a R600 silicone-based lubricant.
On X, one fan wrote, 'Me opening Harry Styles' IG story expecting it to be about Love on Tour two years anniversary but I got Pleasing vibrators instead'.
Another cheekily posted, 'The Pleasing vibrator will have a setting that will vibrate to the rhythm of Harry's next single.'
A few hours after the launch both products were sold out, but Pleasing said on its social media that they're 'hard at work on round two and expanding Pleasing Yourself to other countries as well'.
'All my years as a One Direction fan have led me to this moment... I will be purchasing the Harry Styles vibrator,' posted a fan after the launch, while another wrote, 'Harry Styles vibrator is the straight woman's Sydney Sweeney bath soap'.
Pleasing started off with lip serums, eye serums and their signature vegan-friendly nail polish.
Harry says 'the essence of Pleasing is finding those little moments of joy and showing them to people'.
The brand started out with nail polish because of Harry's fondness for trying new colours and patterns.
'Me seeing a colour on a flower or a wallpaper or something and thinking, 'Oh, I want to put that on my nails'.'
It evolved to include bags, perfumes, clothing and beach towels.
Harry has been keeping a low profile since his last tour ended in 2023.
He broke his silence in October 2024 when his former One Direction bandmate, Liam Payne, died after falling from a hotel balcony in Buenos Aires.
He shared a heartfelt tribute to Liam and joined the rest of the band in November to attend Liam's funeral.
Since then, he's been spotted running the Tokyo Marathon in March and attending the Glastonbury Festival in May.
And when can we expect fresh tunes from Harry?
Ed Sheeran says they're coming. Speaking backstage at the recent Brit Awards, he said he'd 'heard a little bit' of Harry's new work, but he has 'no idea when it comes out'.
Still, Ed says the new music is 'quality.'
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