Northampton fire: Massive inferno breaks out at retail park in town centre sending plumes of thick smoke into the sky
Emergency services were called to the shop in Nene Valley Retail Park, in Northampton just before 3:30pm today.
Towcester Road is currently shut between the St Peter's Way roundabout whilst fire officers deal with the incident.
It is believed no one has been injured at this time.
Locals have been urged to keep their windows and doors shut whilst crew work to put out the fire.
A Northamptonshire Fire and Rescue spokesman said: 'We are currently dealing with a fire at a store in Northampton.
'No one is believed to be injured as a result of the fire; however, Towcester Road is currently shut between the St Peter's Way roundabout and the Shell Garage roundabout whilst we deal with this incident.
"The smoke from this fire is blowing toward the town centre, and people in the local area are advised to keep windows and doors shut until further notice.
"We will continue to provide updates when we can.'
Northamptonshire Police said: "The smoke from this fire is blowing toward the town centre and people in the local area are advised to keep windows and doors shut until further notice.
"We are currently dealing with a fire at a store in St James Retail Park in Northampton.
"No one is believed to be injured as a result of the fire however Towcester Road is currently shut between the St Peter's Way roundabout and the Shell Garage roundabout whilst we deal with this incident.
"Thank you for your patience and we will provide updates as and when we are able to."
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