
Middle East families to experience USD 1trn transfer of generational wealth by 2030 - Middle East Business News and Information
New innovative report by DIFC Innovation Hub, Julius Baer and Euroclear identifies how technologies redefine legacy planning
This collaborative effort by two of the most influential institutions within the wealth transfer space and the DIFC Innovation Hub compiles insights from family offices, financial advisors, legal experts and technology startups from across the globe
Report is the latest initiative from DIFC and its partners to help family businesses manage their wealth.
Dubai, UAE:January 2025: DIFC Innovation Hub, the region's largest innovation ecosystem; Julius Baer, the global Swiss wealth management firm; and Euroclear, the world's leading financial markets infrastructure provider, today launched a whitepaper that outlines how technologies are changing the transfer of wealth and highlights opportunities to streamline the process, particularly in the Middle East.
The Navigating the Future of Inheritance report addresses the complexities of inheritance at a time when the region stands on the verge of a historic transition of USD 1trn (AED 3.67trn) in wealth to heirs and extended family members. This includes High Net Worth individuals in the United Arab Emirates who have seen their assets grow by 20 per cent to reach USD 700bn in value since 2022.
Digital technologies such as Artificial Intelligence, Smart Contracts, Distributed Ledger Technology, and Tokenisation offer promising avenues to reduce friction, improve transparency, and ensure secure, efficient asset transfers.
Despite these new technologies the report identifies that only 24 per cent of High-Net-Worth Individuals currently have a full estate plan in place, highlighting the urgent need for improved inheritance processes. Over half of families (53 per cent) believe that it is just too complicated and too time-intensive to gather, record and plan how to allocate assets across potentially large families.
The report reinforces the importance of close collaboration between wealth managers, family offices, regulators, and service providers in creating a robust platform for wealth transfer and driving adoption.
Mohammad Alblooshi, CEO of DIFC Innovation Hub, said: 'We stand on the crossover of a monumental generational wealth transfer in the Middle East in an era when wealth portfolio compositions are increasingly complex, driven by ever-widening asset categories and an appetite towards investments in digital assets. This report is the fruit of our partnership with Julius Baer and Euroclear, aiming to leverage this inflection point and drive meaningful change along the inheritance journey. Our goal is to harness emerging digital technologies to tap into the opportunities ahead and position the Middle East as a beacon of best practices in the wealth transfer space.'
Alireza Valizadeh, CEO, Julius Baer (Middle East) Ltd, said: 'Generational wealth transfer is gaining momentum in the UAE and the wider Middle East, and we, as Julius Baer, are in a unique position to advise our clients having had our origins as a family business. As we work closely with current and future generations, it becomes more important than ever to take into account the evolving landscape with the onset of digital assets. We increasingly see the potential of technology particularly blockchain and tokenisation in enabling a secure and transparent process for wealth transfer. I am particularly pleased that we were able to collaborate with DIFC and Euroclear on the eve of our 20th anniversary celebrations on this innovation paper showcasing how we can work towards building the future of finance together.'
Isabelle Delorme, Global Head of Product Strategy and Innovation, Euroclear, said: 'We are extremely pleased to take this next step with the DIFC Innovation Hub and Julius Baer in the launch of this report with the objective to explain the evolving inheritance landscape and its transformative potential. Together we have crafted a comprehensive guide to address the unique regional challenges and vast opportunities within this sector. Our ambition is to empower financial stakeholders and policymakers to embrace innovation, promote efficiencies and build a future-ready inheritance framework that benefits generations to come.'
Beyond the future of inheritance, the issues and needs of a family business that has been operating for one or two generations may be very different from those of an established multigenerational family business. To cater to these varied needs, DIFC offers a flexible range of family business structures and solutions, which have been covered in a series of new guides. The first two guides in this DIFC series were prepared in collaboration with DIFC Family Wealth Centre partners including M/HQ, Equiom, Clyde & Co, and KENDRIS. 'Understanding DIFC Foundations: A Key Tool for Wealth Structuring and Legacy Planning' and 'Understanding DIFC Trusts: A Comprehensive Guide' are available for download for advisors and families.
The series follows the DIFC Family Wealth Centre's first publication titled 'Prosperity Across Generations: Unlocking the power of DIFC for families', to empower families with access to knowledge and expertise on structures, governance, wealth management, succession, and estate planning in Dubai and DIFC. Reflecting the increasing interest from families across the globe to manage their business growth through DIFC, this guide is now available in Arabic, English, Mandarin, and Spanish.
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And the sector isn't done yet. According to AdMazad, Egypt's leading out-of-home (OOH) advertising performance measurement company, total impressions reached 154.2 billion last year, largely concentrated in Cairo's arterial roads and desert-ringed satellite cities. In some places, there is now more advertising space than visible sky. 'Billboards are a steady source of revenue,' Assem Memon, CEO of AdMazad, an Egyptian agency dedicated to tracking and analysing thousands of billboards across the country to measure their performance, tells CairoScene. 'Local authorities and municipalities rely on them to generate cashflow.' Egypt has turned its cities into a showroom, and its streets into a psychology experiment. But I'm here to make a case for – as well as against – the perpetual billboard. And that starts at the beginning. The idea for billboards began slowly in Egypt. First, as movie posters, as Nasserist propaganda promising Pan-Arabist heaven, cupping therapy offers, cure-all creams, and home exorcisms available – if you call now. Then as static signs hawking juice brands or local banks. Then came vinyl real estate giants along 6 October Bridge, animated LEDs near Nasr City, 3D billboards looming overhead. The number of OOH advertisers rose 23% year-on-year to 17,000, while the number of billboards increased 26.6% year-on-year to 40,000, according to Enterprise and AdMazad. It is clear that billboards in Egypt are more than visual noise, they're a critical financial artery for the country's urban fabric. Advertisers pay a concession fee just to rent the land, and when they build according to regulation, they also pay an annual licensing fee. 'As new roads open up, so do opportunities for billboard placements, Memon explains. 'But when it comes to premium visibility, 6th October and Tagamoa lead the pack. Today, renting a billboard in 6th October costs around 500,000 EGP per month, while the same space in Tagamoa can go for EGP 1 million.' But what's most striking, Memon notes, is Egypt's advertising imbalance. 'In other emerging markets like Pakistan, Morocco, or Malaysia, real estate usually ranks sixth or seventh in terms of billboard ad share.'In most countries, consumer goods, telecoms, banks, pharmacies, and cafés dominate OOH budgets. 'Here in Egypt,' Memon continues, 'real estate is number one—by far.' 'Real estate alone now accounts for 60% of OOH market share in Egypt, with advertising spend in the sector jumping 85% in a single year,' Engy Elmasry, Account Manager at Seven, tells CairoScene. These figures are based on AdMazad's audit of over 50,000 billboards across Egypt, reflecting the sector's dominance in the OOH advertising landscape. 'These aren't billboards,' Elmasry says. 'They're mood boards. We're selling escape, not space.' So why is Cairo's skyline a catalogue of gated compounds? 'It's partly economic,' Memon says. 'Currency devaluation has pushed real estate developers into a cycle of building fast, selling fast, and flipping fast. Most of them are small, fragmented players who want to build brand equity, so they flood the streets with ads to build credibility. Projects like 'Skies of Nation' or 'Jiran' want you to remember their name. The economic environment has changed real estate to an investment first product, and with the fragmentation among developers and entry of many first time developers, there is a need to create mass awareness.' This one-sector dominance has reshaped the OOH ecosystem. 'Product development in the ad industry now prioritises real estate,' Memon explains. 'It's all about targeting high-traffic highways like Mehwar and the Ring Road—not dense, lived-in neighbourhoods like Mohandiseen or Agouza.' The result? Billboards in older Cairo are vanishing, even though most Egyptians still live there. The consequences go beyond visibility. 'Imagine running a small shoe brand,' Memon says. 'You can't afford a single board in New Cairo or 6 October. The new outdoor inventory is primarily designed for real estate and mega advertisers. The unintended consequence of this is the limitation of advertising opportunities for smaller brands.' If billboard access were more equitable, Memon argues, it wouldn't just benefit small businesses—it would expand the industry as a whole. 'When different businesses at different maturity stages can access outdoor ads, you unlock new verticals. It's not about shrinking the real estate footprint—it's about sharing the skyline.' The challenge is ensuring that billboards don't morph into 'a visual zoo,' in Memon's words. His vision? 'Stronger regulation. One billboard every 500 metres. Limit the number of formats per zone. And for digital screens—especially at night—there needs to be serious scrutiny. They're beautiful, but they're also distracting.' In that sense, billboards don't just reflect Cairo. They define it. To understand Egypt's billboard boom is to understand the country's post-2011 psyche – fractured, aspirational, and fixated on visibility. The billboard has taken on a strange dual role, at once commercial and quasi-political. It is one of the loudest voices in the city. This is no accident. In 2020, Law 208 established a national authority to regulate billboard content, safety, and location. But its real function seems to be coordination, not restraint. Some areas, like the Ring Road and Sheikh Zayed, now show 94% and 91% billboard utilisation, respectively. In contrast, older districts like Maadi and Dokki are being bypassed – both literally and commercially. It's a visual map of power and capital. The old city is fading. The desert is the future. There is, however, a strong case for billboards – and it's not just aesthetic nihilism. Egypt's economy is in need of any growth sector that isn't tethered to global instability. 'Out-of-home advertising creates jobs, fuels creative industries, and, unlike many online ads, cannot be skipped or blocked,' Hana Amgad, Account Manager at Kijami, tells CairoScene. Studies show that 71% of drivers notice billboards, and nearly 50% of them engage with the content. For real estate developers, education providers, and telecom giants, billboards offer unmatched reach. More importantly, they offer permanence. In a digital world of disappearing stories and algorithmic noise, a giant, backlit promise by the highway still feels real. It occupies space. Over time, billboards have done more than advertise – they've embedded themselves into the semiotic structure of Cairo's urban life, anchoring the city's mental geography. 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In New Cairo, the per capita access to green space in gated communities is 216 sqm. In social housing nearby, it's 26 sqm. In older Cairo districts like Shubra, it's less than 0.1 sqm. The simulation is relentless. Despite all this, billboards endure – for good reason. Ultimately, they're the most democratic form of elite messaging. Memon is far from bearish on billboards. 'Traditional advertising isn't dead. It's evolving.' He points to a Nielsen study that found combining billboards with digital ads boosts message amplification by 60%. 'When London banned candy ads on public transport, sales of those products dropped 60%. That's how powerful outdoor media still is.' 'You don't need a phone, a data plan, or an algorithm to be reached. You just need to exist in public,' Amgad explains. And in that sense, the billboard becomes a curious sort of civic document. It shows you what the state, or at least the market, thinks Egypt should look like. And for all their distortions, billboards can also inspire. A clever campaign. A moment of colour on a grey commute. A family glimpsing a different future – even if it's unattainable. Egypt is in the midst of an identity shift. The post-revolution euphoria has long faded, replaced by infrastructural overhauls, capital migration to the desert, and a public increasingly anxious about where it belongs. In this context, billboards are not the disease. They are the symptom – and sometimes, the distraction. They represent both Egypt's most sincere ambitions and its deepest contradictions. They are monuments to optimism and inequality. And they are built to last. The question is not whether the billboards will change. It's whether Cairo will – or whether it will continue to be a city that cannot see itself, only the version sold back to it at 1080p, three storeys high, and payable in 100 monthly installments.


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