Jimmy John's offering an all-new menu item this summer... but only for a limited time
Jimmy John's is kicking off the summer season with its first new cookie flavor of the year.
The sandwich chain debuted its Lemon Sunshine Cookie at participating locations nationwide on Monday, and the treat will be available 'all summer long.'
The lemon-flavored cookie brings a 'burst of sunshine' to Jimmy John's menus and features white chocolate chips.
'Summer is all about fresh flavors and fun moments, and our Lemon Sunshine Cookie delivers on both,' said Kate Carpenter, vice president of marketing.
'It's bold, bright, and perfectly captures the sunny spirit of the season. We're excited to bring guests something new that truly tastes like summer.'
Jimmy John's has grown substantially over the years in the US, and is the nation's largest owned delivery sandwich brand.
With over 2,600 locations, it has shown no signs of slowing down and regularly earns more than $2 billion in annual revenue.
It's also a significant competitor to Subway, the largest US sandwich chain that has closed over 1,645 locations in the past two years.
While Subway has been struggling, Jimmy John's has been growing and opening locations worldwide.
The sandwich chain opened its first restaurant outside the US in El Salvador last September, which its parent company, Inspire Brands, called a 'catalyst for the brand's global growth.'
It entered the Asian market a month later by opening a location in Seoul, South Korea.
Once its Korean eatery opened, the chain traveled back to North America and opened its first restaurant in Canada.
Its newest restaurants outside the US opened earlier this month in Dubai, United Arab Emirates.
Renowned franchisee Galadari Food & Beverage Division is operating the Middle Eastern restaurants.
'Galadari is the ideal franchisee to bring the Jimmy John's experience to the Middle East,' said Inspire president and managing director of international Michael Haley.
'Their industry expertise, capabilities, and comprehensive understanding of the Middle East market, coupled with the strength and legacy of the Jimmy John's brand, will facilitate a successful launch and prolonged growth in the region.'
Jimmy John's has yet to reveal any other potential summertime deals.
However, fast food chains have begun offering new and returning items, along with limited-time deals.
Sonic Drive-In fans can stop by participating locations this summer after 5pm and grab a half-price milkshake.
Wendy's and Burger King are also preparing to drop major summer deals following McDonald's decision to extend its operating hours permanently.
Other chains offering summer-filled items and specials include Starbucks, Dunkin', and Dairy Queen.
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