Google搜尋大升級！AI模式追貼ChatGPT？
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從內建類似ChatGPT式的人工智能模式（AI Mode）、幫你買東西的AI代理，到重新研發下一代智能眼鏡，Google顯示其如何在AI初創公司和政府反壟斷執法機構雙重威脅下，致力將服務提升到更高層次。
Alphabet（GOOGL）最重要的子公司Google的廣告帝國建立在搜尋平台基礎上，這仍是其最重要業務。但OpenAI（OPAI.PVT）和Perplexity（PEAI.PVT）等公司已開發出能與這帝國競爭的生成式AI搜尋產品。
Google迎擊新對手的的必要，在一場反壟斷聽證會上顯露無遺。蘋果（AAPL）服務業務高級副總裁Eddy Cue透露，通過其Safari瀏覽器的搜尋量在4月倒退，是歷史首次下降。Google是Safari的預設搜尋引擎，這是兩公司每年200億美元協議的一部分，而美國司法部正通過反壟斷官司謀求終止此協議。
Cue將倒退是因為客戶選擇使用ChatGPT等生成式AI服務，但Google反駁，稱其搜尋總體查詢量持續增長。
該報告震撼了華爾街，5月7日消息傳出時，Google股價一度下跌高達7.5%。
自2022年底OpenAI及其合作夥伴微軟（MSFT）對Google搜尋霸主地位開始構成威脅以來，Google一直處於守勢。現在，Google正全力以赴，向客戶和華爾街證明其有能力繼續在搜尋領域中稱霸。
Google搜尋平台最大改變之一是新增「AI模式」（AI Mode）。用戶可以與Google AI進行來回對話，類似於與ChatGPT、Bing或Perplexity的互動。如此公司便毋須放棄傳統搜尋產品，因為AI Mode並非取代搜尋，而是在搜尋中作為一個標籤，類似於圖片、新聞和視頻。此功能會先在美國開放。
AI Mode使用Google的最先進的模型，並利用公司稱為「分散查詢」（query fan-out）的技術。Google表示，此方法將查詢分解為較小的子問題，同時運行多個獨立搜尋。Google解釋，這使AI Mode能執行比傳統搜尋更深入的搜尋。
Google搜尋的「AI概覽」（AI Overviews）也將升級，部分搜尋結果將從AI Mode的最新AI模型中提取信息，作為兩種搜尋選項之間的選擇。
Google表示，還將為AI Mode引入AI代理功能，可以讓軟件執行任務，如儲起客戶想要的產品並完成結帳流程。
AI Mode還新增「試衫」功能，用戶可以上傳自己的圖像，然後看看衣服穿在身上的效果。僅從這些公布可見，Google對AI Mode寄予厚望，有機會成為傳統搜尋產品的接班人。
Google不僅專注於對抗新興AI公司，還致力於應對智能眼鏡的新威脅。Google最大的廣告競爭對手Meta已推出Ray-Ban Meta智能眼鏡，希望這款眼鏡引領消費科技革命。
Meta正在開發其Meta AI為用戶執行搜尋功能，若智能眼鏡持續改進，足以令消費者放棄智能手機，或至少透過眼鏡進行搜尋而減少使用手提電話，則Google可能面臨嚴重危機。
為此，Google重新投入研發，宣布與三星、高通（QCOM）、Warby Parker（WRBY）和Gentle Monster合作，開發自家的智能眼鏡。
智能眼鏡未必能像智能電話多年來那樣成為全球消費者的首選科技。但隨著搜尋業務面臨的威脅增加，Google不能錯過這一機會。
翻譯自Yahoo財經
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