Gap have teamed up Sofia Richie Grainge's fave Dôen has finally launched
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more
Dôen is a brand that has crept onto our fashion radar in recent years, which is in part down to Sofia Richie.
The female founded Santa Barbara fashion house has grown from strength to strength since its launch in 2016, so much so it has collaborated with longstanding high street retailer Gap on, not one, but two collections.
The Gap x Dôen second drop launched stateside on 2nd May, and a few weeks later the collection has landed in the UK, which you can shop now.
While this may be the second collection, it is the first time Gap x Dôen has created a menswear line, as well as womenswear and childrenswear. More Trending
The 38-piece collection combines Dôen's femininity with Gap's timeless and classic styles, as it features everything from vintage-inspired sweatshirts and hoodies, which feature Dôen's typeface, with summer dresses, matching co-ords, as well as denim jackets, plus much more.
Speaking about the collection Mark Breitbard, President & CEO of Gap, said: 'Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more. Reuniting with DÔEN – an inspiring partner that shares our values – has allowed us to build on that momentum with a new summer ready collection.'
While Margaret Kleveland, Co-Founder and CEO of DÔEN, added: 'We were overwhelmed by the excitement and success of our first collection with Gap. Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN. The campaign features longtime muses and supporters – women we admire and who have been part of our journey from the beginning. This collection is a tribute to them and to the partnership that brought us here.'
Prices range from £30 up to £180, but stock is selling out fast, so you have to shop quickly so not to miss out. Shop the full collection here.
An LBD is a wardrobe essential, and this long black dress is one of our favourites. The slim fit design has been crafted from 100% cotton, that is light and breathable. The design boasts a square neckline, tank-like shoulder straps, is maxi length, and offers a slim yet relaxed fit. Though it can be cinched in at the waist with the tie belt. BUY NOW FOR £165
If you are looking for a mini version of the Eyelet Maxi Dress, this is the answer. The mini design falls midway down the thigh, and boasts the same square neck, thick tank straps, straight fit and eyelet detailing. BUY NOW FOR £120
Floral dresses are hugely popular come the spring and summer months, and this Floral Maxi Dress is a must. This creation calls on Dôen's iconic styles, as this slim fit maxi dress features ruffle detail on the thick shoulder straps, a milkmaid style bodice with an elasticated waist to hug the body, before the skirt flares out to the ankle. Crafted from 100% cotton, this dress is an easy breezy style you can dress up or down. BUY NOW FOR £120
Crafted from cotton and recycled cotton blend, this lightweight straight mini dress is perfect for the summer months. The crew neck, thick shoulder straps and relaxed fit deliver a sixties aesthetic.It is beautifully versatile, as you can wear on its own with ballet pumps, layer over a T-shirt, a shirt with a Peter Pan collar or under a button front cardigan. BUY NOW FOR £80
One of the most expensive dresses in the collection, but one worth investing in.This slim fit dress is maxi in length, features a scoop neck and short puff sleeves, as well as an under bust seam, which flows elegantly down the body. The gingham print runs in contrasting directions across the upper bodice and skirt. BUY NOW FOR £180
Follow Metro across our social channels, on Facebook, Twitter and Instagram
Share your views in the comments below
MORE: Aligne's new denim collection is here – and it's all about fit, style and everyday cool
MORE: Get over £150 of beauty products for just £45 with this LOOKFANTASTIC summer edit
MORE: Dunelm's big homeware sale is here – with up to 50% off bedding, furniture and more
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
2 days ago
- Daily Mail
Sofia Richie and husband Elliot Grainge spotted on rare outing with daughter Eloise after marking milestone
Just days after sharing her daughter Eloise's first birthday with her social media followers, Sofia Richie was spotted out on a rare outing. The 26-year-old socialite was spotted in Brentwood on Sunday with her daughter and husband Elliot Grainge. Her husband Elliot - who she tied the knot with back in 2023 - was also spotted giving her daughter a kiss during the outing. Richie was spotted wearing a v-neck white t-shirt with her blonde hair tied back in a ponytail. She also donned black oversized sunglasses while carrying a beverage during the family outing. The sister of Nicole Richie completed her look with light blue jeans that were folded at the cuffs and brown sandals. Her husband Elliot - who she tied the knot with back in 2023 - was also spotted giving her daughter a kiss during the outing Her husband Grainge was seen wearing a brown shirt under a light white coat with white pants and brown loafers. The socialite recently celebrated her first Mother's Day, sharing a rare snap of her lifting Eloise in the air with her 11 million Instagram followers. She captioned the post — in which she wore jeans, a pale yellow shirt, and periwinkle ballet flats — 'My mini.' It has so far collected over 336,000 likes, including one from fellow new mom Hailey Bieber. Last month, Sofia threw a backyard party complete with little pink toddler-sized tents, a bounce house, a tiered cake and even an adult dressed as a baby. But when she posted updates from the festivities to Instagram, the standout image was a heart-melting snap of her and Elliot doting over Eloise on a pile of cushions. In her caption, Sofia wrote a touching message in which she reflected on the 'mix of emotion' she felt watching her daughter complete her first year in the world. 'A year ago today my little girl was born. I didn't realize her first birthday was going to be such a mix of emotion for me,' Sofia wrote. 'On one hand it's the most amazing beautiful milestone. On the other hand I look back and realize those tiny little moments are something I'll never get back.' 'On one hand it's the most amazing beautiful milestone. On the other hand I look back and realize those tiny little moments are something I'll never get back.' In spite of the bittersweet nature of the occasion, Sofia gushed: 'Watching her grow has been a gift. My greatest achievement will ALWAYS be her.' She added: 'She has given me purpose, and I am nothing without her. Elliot and I couldn't love anything in this life more. I don't know what I did to deserve my little buggie, but all I know is my heaven is right here on earth with her so beyond blessed'. Sofia and Elliot tied the knot in the South Of France in April 2023, in a glittering ceremony at the glamorous Hotel du Cap-Eden-Roc in Antibes. They began dating in 2021, but had apparently been acquainted with each other for several years before striking up their romantic relationship.
Reuters
5 days ago
- Reuters
Gap shares slide as tariffs loom large over apparel maker's turnaround plans
May 30 (Reuters) - Gap (GAP.N), opens new tab shares fell 20% in early trading on Friday after the Old Navy owner warned that U.S. tariffs would squeeze this year's profit, even as the apparel maker aims to soften the blow by diversifying its supply chain and investing in U.S. cotton. The company reaffirmed its annual forecasts that did not include tariff-related costs but flagged expenses of up to $300 million, which analysts said would weigh on Gap's margins through the second half of the year and into 2026. Shares of the company, which owns brands such as Banana Republic and ON, were trading at $22.44. The stock has surged 30% so far this month, as investors focused on the firm's efforts to improve product innovation and store operations. At least three brokerages trimmed price targets on the stock, with Jefferies cutting it by the most, to $26 from $29. "Banana Republic and Athleta likely need much reinvestment to drive consistent positive comparable sales and margin expansion, in our view," UBS analyst Jay Sole said. President Donald Trump's trade policy has threatened to upend supply chains and push up prices for everyday essentials. Some retailers including Best Buy (BBY.N), opens new tab have accounted for the tariffs and a few others have pulled their forecasts. However, firms like Gap have excluded the impact from their outlook, citing an ever evolving trade policy. Under the leadership of Richard Dickson, who took helm in 2023, Gap laid out plans to double the use of America-grown cotton by 2026, with executives on a post-earnings call saying that investing in the U.S., its biggest market, remains a key priority. It has been diversifying its supplier footprint for several years, and currently has a less than 10% exposure to China. The region was one of its top manufacturing hubs, followed by Vietnam and Indonesia. It aims for no country to account for more than 25% by the end of 2026. The company topped Wall Street estimates first-quarter sales and profit helped by full-price selling in its namesake and Old Navy brands. Gap's forward price-to-earnings multiple (P/E), a common benchmark for valuing stocks, is 11.69, compared to a P/E ratio of 7.99 for Abercrombie & Fitch (ANF.N), opens new tab and 10.02 for American Eagle Outfitters (AEO.N), opens new tab, according to LSEG.
Metro
5 days ago
- Metro
Gap have teamed up Sofia Richie Grainge's fave Dôen has finally launched
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Dôen is a brand that has crept onto our fashion radar in recent years, which is in part down to Sofia Richie. The female founded Santa Barbara fashion house has grown from strength to strength since its launch in 2016, so much so it has collaborated with longstanding high street retailer Gap on, not one, but two collections. The Gap x Dôen second drop launched stateside on 2nd May, and a few weeks later the collection has landed in the UK, which you can shop now. While this may be the second collection, it is the first time Gap x Dôen has created a menswear line, as well as womenswear and childrenswear. More Trending The 38-piece collection combines Dôen's femininity with Gap's timeless and classic styles, as it features everything from vintage-inspired sweatshirts and hoodies, which feature Dôen's typeface, with summer dresses, matching co-ords, as well as denim jackets, plus much more. Speaking about the collection Mark Breitbard, President & CEO of Gap, said: 'Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more. Reuniting with DÔEN – an inspiring partner that shares our values – has allowed us to build on that momentum with a new summer ready collection.' While Margaret Kleveland, Co-Founder and CEO of DÔEN, added: 'We were overwhelmed by the excitement and success of our first collection with Gap. Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN. The campaign features longtime muses and supporters – women we admire and who have been part of our journey from the beginning. This collection is a tribute to them and to the partnership that brought us here.' Prices range from £30 up to £180, but stock is selling out fast, so you have to shop quickly so not to miss out. Shop the full collection here. An LBD is a wardrobe essential, and this long black dress is one of our favourites. The slim fit design has been crafted from 100% cotton, that is light and breathable. The design boasts a square neckline, tank-like shoulder straps, is maxi length, and offers a slim yet relaxed fit. Though it can be cinched in at the waist with the tie belt. BUY NOW FOR £165 If you are looking for a mini version of the Eyelet Maxi Dress, this is the answer. The mini design falls midway down the thigh, and boasts the same square neck, thick tank straps, straight fit and eyelet detailing. BUY NOW FOR £120 Floral dresses are hugely popular come the spring and summer months, and this Floral Maxi Dress is a must. This creation calls on Dôen's iconic styles, as this slim fit maxi dress features ruffle detail on the thick shoulder straps, a milkmaid style bodice with an elasticated waist to hug the body, before the skirt flares out to the ankle. Crafted from 100% cotton, this dress is an easy breezy style you can dress up or down. BUY NOW FOR £120 Crafted from cotton and recycled cotton blend, this lightweight straight mini dress is perfect for the summer months. The crew neck, thick shoulder straps and relaxed fit deliver a sixties is beautifully versatile, as you can wear on its own with ballet pumps, layer over a T-shirt, a shirt with a Peter Pan collar or under a button front cardigan. BUY NOW FOR £80 One of the most expensive dresses in the collection, but one worth investing slim fit dress is maxi in length, features a scoop neck and short puff sleeves, as well as an under bust seam, which flows elegantly down the body. The gingham print runs in contrasting directions across the upper bodice and skirt. BUY NOW FOR £180 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: Aligne's new denim collection is here – and it's all about fit, style and everyday cool MORE: Get over £150 of beauty products for just £45 with this LOOKFANTASTIC summer edit MORE: Dunelm's big homeware sale is here – with up to 50% off bedding, furniture and more
