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Centrica calls for new customer ban on rival Octopus amid row over Ofgem rules

Centrica calls for new customer ban on rival Octopus amid row over Ofgem rules

Rhyl Journal5 days ago
Chief executive Chris O'Shea claimed it was 'criminal' that Ofgem has not stepped in to take action against three firms that are understood to have failed to meet financial resilience targets – with Britain's biggest energy supplier Octopus among them.
He demanded that the regulator stops the suppliers from taking on new customers, claiming that Ofgem is not properly enforcing the rule that came into force earlier this year.
This could leave the sector at risk of another possible future wave of firms going bust, similar to that seen in the 2021-22 energy crisis, he warned.
On announcing half-year results, Mr O'Shea said: 'Ofgem is not applying its own rules.
'They're increasing the risk of systemic failure in the market.'
He said it was 'criminal' that Ofgem is putting the industry in a 'situation where that could happen again'.
'It's simply about protecting customers and asking the regulator to enforce its own rules,' he added.
Ofgem has not revealed which suppliers have failed the test, but Octopus – which supplies more than seven million households – has confirmed it did not meet the targets for capital adequacy by the April 1 deadline.
It said it has, however, agreed a plan with Ofgem to reach the target, which means it is not in breach of the rules.
An Octopus Energy spokesperson said: 'This is yet more naked self-interest from British Gas.
'They would do well to obsess about their customers rather than their rivals.
They added: 'We fully comply with Ofgem's rules and our resilience meant we not only thrived through the energy crisis but bailed out Bulb – saving British billpayers billions.'
Ofgem also confirmed that firms that have agreed a plan to meet resilience targets are not breaching its rules and therefore do not need to have sanctions put on them, such as being banned from taking on new customers.
A spokesperson for Ofgem said: 'Our financial resilience controls are clear that where a supplier is not meeting the capital target but has a credible and agreed plan in place that is not a breach of the rules.
'Capitalisation plans come with restrictions and controls. We expect suppliers to deliver on those plans and adhere to their restrictions and are monitoring closely.'
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Octopus Energy ad banned over heat pump cost claim
Octopus Energy ad banned over heat pump cost claim

The Independent

time37 minutes ago

  • The Independent

Octopus Energy ad banned over heat pump cost claim

An ad for Octopus Energy has been banned for misleading consumers with claims that they could have a heat pump installed for as little as £500. The Facebook ad, seen in September, said 'Installs from £500' and continued: 'The government grant covers up to 90% of the costs of a new heat pump. Replace your old broken boiler with an award-winning energy supplier and help stop our reliance on gas.' The Advertising Standards Authority (ASA) received two complaints, including from the Energy and Utilities Alliance trade body, which challenged whether the 'installs from £500' claim could be substantiated, and whether the ad omitted material information. Octopus told the ASA that the claim was based on what their customers would pay, rather than the industry average cost of heat pumps. The firm provided sales data from April 2024 to January 2025 that showed 13.9% of consumers who purchased a heat pump through Octopus Energy paid £500 or less. In those cases, the total cost of installing a heat pump was £8,000, which, when the £7,500 Bus (Boiler Upgrade Scheme) funding was deducted, gave a final cost of £500. Octopus said they targeted the ad at consumers in their installation coverage area, which accounted for around 86% of postcode districts. They referred to a consumer opinion survey they had commissioned from a third party after receiving notification of the complaints from the ASA, to see what people understood from the claim, finding that 58% of respondents understood that the cost of having a heat pump installed by Octopus Energy could be as low as £500 with help from government funding. The ASA said advertising regulations required that price claims such as 'from' must not exaggerate the availability or amount of benefits likely to be obtained by the consumer. Competition and Markets Authority guidance similarly stated that 'from' prices should reflect what a significant proportion of consumers were likely to pay for the advertised product. The ASA said consumers would understand the claim 'Installs from £500″, in the context of the ad, to mean that a significant proportion of consumers could purchase a heat pump and have it installed by Octopus Energy for £500. However, its assessment of sales data showed that at the time the ad appeared, in September 2024, 5.8% of heat pump sales had been made at or below the price claimed in the ad. In the preceding months for which Octopus held data, less than 5.8% of sales made had been at or below the claimed price. For the final two months of 2024, the proportion of heat pumps sold at or below £500 stood between 23% and 24%. However, the data did not show that a significant proportion of sales, at the time the ad appeared, were at the claimed price of £500. The ASA said: 'We therefore considered the price did not reflect what a significant proportion of consumers were likely to pay at the time the ad appeared.' It added: 'We had not seen sufficiently robust evidence that a significant proportion of consumers to whom the ad was targeted could purchase a heat pump and have it installed by Octopus Energy for £500. We therefore concluded the ad was likely to mislead.' The ASA ruled that the ad must not appear again in the form complained about, adding: 'We told Octopus to ensure that suitably robust evidence was held to demonstrate that any claimed 'from' price could be achieved by a significant proportion of consumers. 'We further told them to ensure ads making price claims for heat pump installation included all material information, including clarification of any government grant included in the advertised price, and the existence of eligibility criteria.' Rebecca Dibb-Simkin, chief product and marketing officer at Octopus Energy, said: 'We disagree with this ruling. 13% of all heat pumps sold by Octopus during the campaign were £500 or less, exceeding the ASA's guideline of 10%. 'This clearly has the fossil fuel lobby worried, which is why they are relentlessly pressuring the authorities to undermine the clean energy sector.'

Got an electric car? Buyers can now search for homes with an EV charger - and where drivers can plug in locally
Got an electric car? Buyers can now search for homes with an EV charger - and where drivers can plug in locally

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  • Daily Mail​

Got an electric car? Buyers can now search for homes with an EV charger - and where drivers can plug in locally

Electric car drivers can now find properties online that make charging headache-free, thanks to new features introduced by property search giant Zoopla. Zoopla has brought in new search criteria where buyers and renters can filter homes to include only those with home charging, and find the nearest on-street chargers to properties. British car maker Vauxhall and the property portal have teamed up to help drivers find the perfect home, after Vauxhall research found 40 per cent of UK motorists said proximity to EV charging will be an influential factor when they next move house. EV ownership is continuing to rise in Britain with 1.55 million cars on our roads now fully electric, according to the latest data from EV charging point app ZapMap. And yet Zoopla's analysis of all listings on its site in 2025 found that just 1.6 per cent explicitly mentioned EV charging. That is despite the latest figures from The Society of Motor Manufacturers & Traders showing that one-in-four new car buyers is now going electric, with the number of EVs registered up by over 34 per cent compared to the same time last year. Vauxhall suggested property agents may be missing an opportunity to demonstrate a feature of a house or flat that is becoming increasingly vital for customers. Zoopla's EV-friendly search criteria features will help EV drivers who need access to charging where they live - whether in a flat or a house - and is the latest move in Vauxhall's Electric Streets of Britain campaign. Visitors to the Zoopla website and app can now filter properties to only show those with an EV home charger. They can also locate the closest public charging point to a property thanks to map and location data provided by Octopus Electroverse. 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Octopus Energy ad banned over heat pump cost claim
Octopus Energy ad banned over heat pump cost claim

Western Telegraph

timean hour ago

  • Western Telegraph

Octopus Energy ad banned over heat pump cost claim

The Facebook ad, seen in September, said 'Installs from £500' and continued: 'The government grant covers up to 90% of the costs of a new heat pump. Replace your old broken boiler with an award-winning energy supplier and help stop our reliance on gas.' The banned Octopus Energy advert (ASA/PA) The Advertising Standards Authority (ASA) received two complaints, including from the Energy and Utilities Alliance trade body, which challenged whether the 'installs from £500' claim could be substantiated, and whether the ad omitted material information. Octopus told the ASA that the claim was based on what their customers would pay, rather than the industry average cost of heat pumps. The firm provided sales data from April 2024 to January 2025 that showed 13.9% of consumers who purchased a heat pump through Octopus Energy paid £500 or less. In those cases, the total cost of installing a heat pump was £8,000, which, when the £7,500 Bus (Boiler Upgrade Scheme) funding was deducted, gave a final cost of £500. Octopus said they targeted the ad at consumers in their installation coverage area, which accounted for around 86% of postcode districts. They referred to a consumer opinion survey they had commissioned from a third party after receiving notification of the complaints from the ASA, to see what people understood from the claim, finding that 58% of respondents understood that the cost of having a heat pump installed by Octopus Energy could be as low as £500 with help from government funding. The ASA said advertising regulations required that price claims such as 'from' must not exaggerate the availability or amount of benefits likely to be obtained by the consumer. Competition and Markets Authority guidance similarly stated that 'from' prices should reflect what a significant proportion of consumers were likely to pay for the advertised product. We had not seen sufficiently robust evidence that a significant proportion of consumers to whom the ad was targeted could purchase a heat pump and have it installed by Octopus Energy for £500. We therefore concluded the ad was likely to mislead ASA The ASA said consumers would understand the claim 'Installs from £500″, in the context of the ad, to mean that a significant proportion of consumers could purchase a heat pump and have it installed by Octopus Energy for £500. However, its assessment of sales data showed that at the time the ad appeared, in September 2024, 5.8% of heat pump sales had been made at or below the price claimed in the ad. In the preceding months for which Octopus held data, less than 5.8% of sales made had been at or below the claimed price. For the final two months of 2024, the proportion of heat pumps sold at or below £500 stood between 23% and 24%. However, the data did not show that a significant proportion of sales, at the time the ad appeared, were at the claimed price of £500. The ASA said: 'We therefore considered the price did not reflect what a significant proportion of consumers were likely to pay at the time the ad appeared.' It added: 'We had not seen sufficiently robust evidence that a significant proportion of consumers to whom the ad was targeted could purchase a heat pump and have it installed by Octopus Energy for £500. We therefore concluded the ad was likely to mislead.' The ASA ruled that the ad must not appear again in the form complained about, adding: 'We told Octopus to ensure that suitably robust evidence was held to demonstrate that any claimed 'from' price could be achieved by a significant proportion of consumers. 'We further told them to ensure ads making price claims for heat pump installation included all material information, including clarification of any government grant included in the advertised price, and the existence of eligibility criteria.' Rebecca Dibb-Simkin, chief product and marketing officer at Octopus Energy, said: 'We disagree with this ruling. 13% of all heat pumps sold by Octopus during the campaign were £500 or less, exceeding the ASA's guideline of 10%. 'This clearly has the fossil fuel lobby worried, which is why they are relentlessly pressuring the authorities to undermine the clean energy sector.'

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